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Business Profile

Drop Shipper Mailing Services

Why Unified Corp

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Drop Shipper Mailing Services.

Important information

  • Customer Complaint:

    It has come to BBB’s attention that the business is requesting that customers close their complaints filed through BBB "resolved" as a condition of resolving the complaints through their compliance account with the business.


    It has also come to BBB’s attention that the business has a non-disparagement clause in its consumer contracts (Why Unified Terms of Service and the Non-Disclosure Agreement) that prohibits customers from discussing the Why Unified platform as a result of a marketplace interaction. Specifically, the business is requesting customers remove proprietary information from BBB in order to grant access to their compliance account. 

Complaints

This profile includes complaints for Why Unified Corp's headquarters and its corporate-owned locations. To view all corporate locations, see

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Why Unified Corp has 2 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

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    Customer Complaints Summary

    • 162 total complaints in the last 3 years.
    • 115 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:04/08/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Dear Better Business Bureau,I am filing a formal complaint against WhyUnified, owned by CEO ****** *****, for fraudulent business practices, false advertising, and failure to honor a contractual money-back guarantee.On November 7, 2023, I paid $13,000 to WhyUnified for their Amazon Prime Sales Channel program. In addition, I sent them $5,000 for inventory. WhyUnified promised that my business would generate $2,000-$3,000 per month between months 6-8 and offered a Money-Back Guarantee.However, after 12 months, my total sales reached only $1,842a massive failure compared to their promised results. My contract ended on November 7, 2024, and despite repeated requests for a refund, WhyUnified has ignored me for five months and has refused to return my money.This company preys on small business owners, making false income claims and refusing to refund customers as per their stated guarantee. I urge the BBB to take action by investigating WhyUnified, updating their BBB rating accordingly, and helping recover my funds.I am happy to provide contracts, receipts, and email communications as evidence. Please let me know how the BBB plans to proceed with this complaint.

      Business Response

      Date: 05/19/2025

      Were reaching out to share an update regarding the outcome of your Platform Guarantee review. According to our records, your refund was issued on April 8th, 2025, and weve included a confirmation.

      Were disappointed that your store didnt reach the sales goals we set out to achieve together. As part of our evaluation, we identified several contributing factors that may have impacted performance. Notably, our records show that your seller account went inactive on multiple occasions due to a failure to log in. This inactivity caused the account to disconnect from our platform. Maintaining an active, connected account is one of the simplest yet most critical aspects of using the Why Unified platform, and unfortunately, it was not maintained consistently.

      Looking forward, should you choose to work with us again, wed recommend launching with a managed seller account. These accounts are pre-vetted, long-established, and fully managed by our team. They come with built-in marketplace trust, fewer barriers to growth, and no setup burden on your endgiving you direct access to a high-performing sales channel from day one.

    • Initial Complaint

      Date:04/01/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am writing to formally complain about the failure to process a refund for the service I purchased, as covered by your company's sales guarantee.I signed up for your ****** drop ship business service around January 2024, paying the required fees based on the understanding that there was a sales guarantee in ******** the conditions of the sales guarantee were met, I initiated a refund request approximately mid-January 2025. Since then, I have followed up multiple times regarding the status of my refund:January 8, 2025: Initial refund request submitted.February 16, 2025 (or earlier): Follow-up email sent regarding refund status.March 14, 2025: Emailed again requesting an update and stating the delay was unacceptable.March 17, 2025: Received a response from *** *. stating the request was "active and currently in progress" and required no further action on my part.Despite these communications and assurances, it has now been well over two months since my initial request, and the refund has still not been processed. This delay is unreasonable and contradicts the promise of your sales guarantee and the update provided on March 17th.I demand that my refund be processed in full immediately, per the terms of the sales guarantee under which I purchased your service.

      Business Response

      Date: 05/21/2025

      There is a new update available regarding your request, which will be viewable in your Compliance Dashboard. If you dont yet have access, please allow 2472 hours to receive a new invite via email. Weve enclosed additional documentation with this message to provide further context.

      Youll also receive a separate email within 2472 hours requesting your refund payout preferences so we can process any applicable refunds.

      Customer Answer

      Date: 05/23/2025

       
      Complaint: 23141443

      I am rejecting this response because: Business has not responded and has not processed my refund. 

      Sincerely,

      **** ****

      Business Response

      Date: 06/04/2025

      You've mentioned not receiving access to your compliance dashboard. To assist, were resending the inviteplease note that it may take between 24 to 72 hours to arrive. We also recommend adding ********************************** to your safe senders list and checking your spam or junk folder, as some users have reported the invite being filtered there.

      In the meantime, weve attached relevant documentation to this message for your reference.

      Were actively monitoring your account to ensure you're able to access your dashboard. If you're still unable to log in after 72 hours, well follow up directly to help resolve the issue.

      Thank you for your patience and understanding as we work to support you through this process.

      Customer Answer

      Date: 06/05/2025

       
      Complaint: 23141443

      I am rejecting this response because: I have not received any emails from ************************************************************ as indicated by their messages and have checked all spam filters. The policy attached shows a refund within 7-10 business days and we have far exceeded that threshold. These communications do not appear to be substitive and lack action towards a resolution. 

      Sincerely,

      **** ****
    • Initial Complaint

      Date:03/31/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I gave Why Unified $13,495 on December 14th, 2023 in exchange for their offered subscription to their drop shipping service on the Amazon Prime platform. It was $12,995 for the subscription and an additional $500 for fulfillment credits -- so that my store could have inventory. The agreement was for them to provide this service to me for 12 months with the promise that if I didn't hit their projected sales target, and if I followed all their recommendations, that they would give me a full refund. I made $0 in sales over the that period of time. In anticipation of my 12 month agreement lapsing and needing to request a refund, I reached out to Crys to verify if I would qualify. He told me on Oct 30th, 2024 that my account was in good standing and that I met all the qualifications for a refund. I initiated the refund on December 28th, 2024 and was told by *** that the refund usually takes 3-10 business days but it can take up to 30 business days. On Jan 20th, 2025 I was told by *** that my refund has been approved. On Feb 8, 2025, I was told by *** that my refund was still being processed, and on Feb 15 she told me that multiple follow *** would delay the process, disincentivizing me from writing to the company to ask about my promised refund. On March 14, 2025 I looped in more Why Unified employees into an email thread asking if I can get someone on the phone to resolve this refund issue. Shortly after, I received a phone call from Phink, telling me that she would be my account manager responsible to giving me updates about my refund. She said she was follow up with me every 2-3 days. I have yet to speak with her since. This company will not give me any answers as to why my refund is being delayed after multiple attempts on my part. I'm hoping this complaint will expedite this process or at least give me answers as to why they won't execute the refund.

      Business Response

      Date: 05/19/2025

      Were currently conducting a compliance investigation on your account as part of our standard review process to ensure alignment with platform policies and marketplace requirements. As part of this review, we are also evaluating several relevant factorsincluding account deactivation, manual disconnections from our platform, extended periods of inactivity, and a declined sales channel transition that was offered to maintain selling continuity. While no outcome has been determined or indicated at this time, we wanted to provide context for the current status of your request. Weve attached a document with additional details, and within 2472 hours, youll receive access to your Compliance Dashboard, where you can track your case and take any next steps. We appreciate your patience as we continue this review.
    • Initial Complaint

      Date:03/26/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      In September 2024 I signed up with Why Unified. I invested ********* with them to manage a dropshipping store. I was promised a full refund if they failed to make projected sales at the end of the year. I did recieve any money during this year. At the end of the contract I requested my refund and was told I would recieve it in 30 days. I had to provide them with my bank info because they said they could only transfer it. That is also scary that they have that!! At this point it has been over 6 months and I still have not received my refund. Last time I contacted *** from Why Unified in February she said it was still being proocessed and that every time I contact them I go to the back of the line to receive my refund. This seems like a ponzi scheme to me and I am not sure that I will ever get it back.

      Business Response

      Date: 05/21/2025

      Were writing to inform you that your Platform Guarantee review has been completed, and weve confirmed that you are eligible for a full refund under the terms of the program.

      We recognize that the review process took longer than anticipated. This was due to several flags that required additional investigation, including reconciliation of your Fulfillment Credits and a detailed review of your accounts activity to understand why your store did not achieve its projected sales goals.

      After a thorough evaluation, we found that the shortfall in performance was primarily due to account-specific factorsmany of which were outside of our platforms control. These included marketplace-level limitations and operational conditions unique to your seller account.

      You can expect to receive a confirmation of your refund within 35 business days, using the payout method you previously provided.

      Looking ahead, we invite you to consider transitioning to a Why Unified managed seller account should you decide to relaunch. These accounts are fully operated by our team, trusted by leading marketplaces, and designed to provide faster, more consistent performancewithout the common challenges tied to newly created accounts.

      Customer Answer

      Date: 05/25/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me assuming they actually refund the money which is unlikely. 

      Sincerely,

      ********* *****

      Customer Answer

      Date: 05/29/2025

       
      Complaint: 23118602

      I am rejecting this response because:

      I still haven't received my refund, it has been past the timeframe stated in their response.

      Sincerely,

      ********* *****

      Business Response

      Date: 06/09/2025

      Our records show that your refund has been successfully processed. Please find the confirmation attached to this message for your reference. Kindly note that depending on your banks policies, it may take 37 business days for the refund to appear on your statement.

      Customer Answer

      Date: 06/14/2025

       
      Complaint: 23118602

      I am rejecting this response because: I still have not received my refund and it has been over 3-5 business days.

      Sincerely,

      ********* *****

      Business Response

      Date: 09/16/2025

      Why Unified Complaint Update

      All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
      In line with our commitment to resolving user concerns, ******************** chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.

      Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.

      Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:

      Log in: Visit *************************************
      Enter Phone Number: Use the phone number tied to your account.
      Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
      Resolve Complaint: Access all necessary information to address your issue.

      Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.

      Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
      Thank you for your cooperation.
    • Initial Complaint

      Date:03/25/2025

      Type:Order Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I entered into a sales contract with this company to open and operate an online Amazon Prime store which was stated would generate $10000+ per month in profit. The contract stated if goals were not hit, then there would be a refund at the end of the contract period.We entered into a contract on 3/14/2024 and the contract recently ended on 3/14/2025. I am getting zero answers as to when this money will be refunded and am getting ignored. Just like many others I am owed $17995 and would like my refund as promised.

      Business Response

      Date: 05/19/2025

      We appreciate your patience as we continue to actively investigate your case. At this stage, were still in the process of gathering and reviewing additional supporting information needed to complete our evaluation. Until that information is received and verified, were unable to provide a final update. Weve included a document with further context in the meantime, and youll receive access to your Compliance Dashboard within 2472 hours to monitor progress and next steps. Thank you for your understanding as we work to complete this review thoroughly.

      Customer Answer

      Date: 05/20/2025

       
      Complaint: 23107545

      I am rejecting this response because:

      This is not a complicated situation. Your company promoted a 10k+ per month opportunity with a money back guarantee. Your company performed poorly in every possible aspect during our year long contract. There was next to zero communication, robotic email responses, and now this nonsense. I literally made $0 during this process. I probably lost money due to business and ****** fees over the year. Your company received $12995 for the amazon prime channel + $5000 for inventory. I was told I would have 100 free items and you never even touched 100 sales. Somehow I did not receive my full $5000 back for inventory.

      Your company even managed to get me banned from selling on ****** with counterfeit items. Your company couldn't even provide proof that the items were legit and that you had the rights to sell them. My store was de-activated in November or December of 2024, which was only 8-9 months after starting.

      Any logical person can see that your company didn't live up to expectations. Other than trying to withhold me refund, I don't understand the purpose of an over 2 month "review" before I get my money back.

      Just do the right thing and issues like this will not happen.


      Sincerely,

      *********** ********

      Business Response

      Date: 06/04/2025

      We understand the review process isnt always convenient. For the latest updates and real-time status on your account, your compliance dashboard is the best place to check.

      It looks like you havent logged in yet, so were sending a new invite your way. This should arrive within 24 to 72 hours.

      Our records show that you received a pro-rated refund for unused fulfillment credits, as confirmed in the documentation enclosed. If you believe theres an issue with the refund amount or would like to dispute it, you can submit a request directly through your compliance dashboard.

      Just a quick notewere not able to discuss account-specific or compliance-related matters on public platforms like the BBB. Thank you for your understanding.

      Customer Answer

      Date: 06/07/2025

       
      Complaint: 23107545

      I am rejecting this response because:

      Just like always, this company never does what they say. I have now been told twice that I would receive access to the "Compliance Dashboard" and still nothing.

      It's now been 3 months since my contract has ended and nothing. Your company is the worst communicators of all time and should actually respond to emails.

      I want my refund & for this to be over with!!! This is complete nonsense!!!

      Sincerely,

      *********** ********

      Business Response

      Date: 09/16/2025

      Why Unified Complaint Update

      All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
      In line with our commitment to resolving user concerns, ******************** chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.

      Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.

      Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:

      Log in: Visit *************************************
      Enter Phone Number: Use the phone number tied to your account.
      Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
      Resolve Complaint: Access all necessary information to address your issue.

      Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
      Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.

      Thank you for your cooperation.


    • Initial Complaint

      Date:03/24/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Complaint Against Why Unified Failure to Honor Refund Guarantee Complainant Information: **** ******** ************************************* ************ ************************ Company Information: Company Name: Why Unified Website: ****************************** **************************************************** ************ Complaint Details:I am filing a complaint against Why Unified for deceptive business practices and failure to honor their guaranteed refund policy.I signed up for their services under the explicit promise that if my sales did not meet their guaranteed goals, I would receive a full refund. My contract ended over four months ago, and I have not received my refund despite meeting all the conditions.Initially, Why Unified approved my refund, but later, they claimed it was being sent for further review. Since then, they have failed to provide any resolution or refund, despite multiple follow-ups. Upon researching, I found that this is a common complaint from other customers, as seen on the ********************************************* and other consumer complaint platforms.Issue Summary: Why Unified failed to honor their refund guarantee. They used delay tactics, such as unnecessary review processes, despite initially approving the refund. Many customers have reported similar issues, suggesting a pattern of deceptive business practices.Desired Resolution:I request that the BBB investigate Why Unified for misleading refund policies and take appropriate action to protect consumers from potential fraud. Additionally, I demand the full refund I was promised.I am prepared to provide supporting documentation (refund approval, email correspondences, etc.) Thank you for your time and assistance in this matter.Sincerely,**** ********

      Business Response

      Date: 05/21/2025

      Thanks for your feedback. When your subscription was cancelled, your account went through our standard offboarding process, which we let you know can take up to 60 dayssometimes longer, depending on the situation.

      In your case, the review took more time because your seller account had been disconnected a few times. That triggered some extra checks on our end as part of our usual efforts to keep the platform safe and prevent any kind of misuse.

      After completing the review, we determined you were covered under the Why Unified Platform Guarantee. A refund was issued to you on April 10th, 2025, and thats confirmed in the attached document.

      We understand delays can be frustrating, but we always aim to handle these situations as fairly and thoroughly as possible.

    • Initial Complaint

      Date:03/24/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I contracted with Why Unified in December 2023 for an e-commerce store setup and sales channel management, investing $12,995 in their Prime Annual Subscription and a $1,000 fulfillment deposit. The agreement included a Non-Disclosure Agreement and a Marketing Plan, and crucially, a Refund Guarantee. This Guarantee contained a Revenue Guarantee, promising the annual revenue projected in the provided Marketing Plan. The guarantee was conditional upon my adherence to the recommendations, which I followed to the letter. Included in the guarantee was an inventory guarantee that states I will receive a refund for the value of the unsold inventory. The revenue guarantee assured me if my store did not reach projections by the end of the billing term, I would be entitled to a full refund of the initial store and sales channel subscription. The company did not meet sales and revenue goals and fell well short of the projected revenue. I followed their protocol and asked for a refund within 30 days of my contract end date. Every time I reach out to them I get the same basic message that the refund is undergoing review. It is now March and *** wanted over three months for the refund to be completed. Every email I have sent to follow up has been sent with the same blanket message, undergoing review. On Feb 9th, I received an email that I would get an update on my refund, "We expect to share another update with you in the next 2-4 business days"...that never came. On Feb 16th, I received an email after another follow up that basically stated to stop asking and that it's under review and if I did inquire again it would possibly delay the process, "Additionally, wed like to share that multiple follow-ups can unintentionally delay the process, as our system prioritizes the most recent cases. Rest assured, your request remains in queue and will be addressed as soon as possible."

      Business Response

      Date: 05/21/2025

      There is a new update available regarding your request, which will be accessible through your Compliance Dashboard. If you do not currently have access, please note that it may take 2472 hours to receive a new invite link via email.

      Our records show that your seller account was deactivated by the marketplacean action not initiated or controlled by Why Unified. Additionally, we identified overages in your Fulfillment Credits balance during the review, which may have contributed to operational interruptions and could have been a factor in the accounts deactivation.

      To support business continuity, we offered a transition to an alternative sales channel. However, this option was declined, which limited our ability to move forward with a recovery plan.

      We encourage you to review the update in your Compliance Dashboard once access is restored. As always, were here to support your success should you choose to re-engage with Why Unified in the future.
    • Initial Complaint

      Date:03/18/2025

      Type:Service or Repair Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I signed up for Prime Sales Channel with Ads and Buy Box on 1/10/2024 with the personal care store. I paid $23,196 for the subscription, plus $5000 fulfillment credit. The guarantee Why Unified provided was a full refund if they do not hit the sales goal, and they were very far off from the sales guarantee outlined during onboarding. It has been over two months since the end of 1 year contract but I still have not received my refund, or any communication regarding it. I followed up multiple times, through phone calls and emails, but always got the response that the billing department will be contacting me, however I had been waiting for over two months and still have not heard anything from the billing department.

      Business Response

      Date: 06/04/2025

      We appreciate you reaching out and sharing your feedback. At the moment, your request is undergoing a routine compliance review. This process is part of our commitment to maintaining a trustworthy platform and preventing potential misuse or fraud within the marketplace.

      This review was triggered by a combination of indicatorssuch as atypical activity, inconsistencies in performance data, or other signals that warrant closer examination. None of these factors alone determine any final decision, but together they require a more thorough check.

      To help you understand the process, weve attached a document with additional background. Within the next 24 to 72 hours, you'll receive access to our Compliance Dashboard, where you can monitor progress and receive updates in real time.

      Thanks again for your patience and understanding as we complete this review carefully and diligently.

      Customer Answer

      Date: 06/05/2025

       
      Complaint: 23076774

      I am rejecting this response because: Why Unified program was a full service program. The Compliance Investigation document that was sent states, "These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies" - this is more compliance within Why Unified and has nothing to do with me, so it should not affect the refund. At the very least, the refund of the unused fulfillment credit (which was supposed to happen within 30 days of contract expiration according to Why Unified Terms of Service attached) should have already happened.

      Sincerely,

      ***** ****

      Business Response

      Date: 09/16/2025

      Why Unified Complaint Update

      All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
      In line with our commitment to resolving user concerns, ******************** chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.

      Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.

      Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:

      Log in: Visit *************************************
      Enter Phone Number: Use the phone number tied to your account.
      Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
      Resolve Complaint: Access all necessary information to address your issue.

      Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.

      Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
      Thank you for your cooperation.

      Customer Answer

      Date: 09/18/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and have received login to the compliance. The actual issue is still not addressed, but will go through the compliance effort first. 

      Sincerely,

      ***** ****
    • Initial Complaint

      Date:03/12/2025

      Type:Sales and Advertising Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Why Unified promises a hands-off eCommerce business, claiming they will sell brand-name products on ******, *******, and **** for you. They market themselves as eCommerce experts and even offer a money-back guarantee.The onboarding process is smooth, and they set up one single product per store. From that point, they shift focus to a vague concept called "Seller Rank"a meaningless metric that serves as a distraction while sales remain nonexistent.Despite claiming to have the proper licensing, the products are listed as "generic", leading to zero sales and Amazon store violations. As months go by without revenue, they insist that sales will grow exponentially "once Seller Rank improves." Yet, they make minimal adjustments to inventory, pricing, or product selection. There is no communication about progress, strategy, or any acknowledgment that the store is failingit just sits there and rots in ********** the end of my contract, they missed their revenue projection by 95%. Instead of honoring their guaranteed refund, they claimed my account was "under review" for compliance reasonsa clear stall tactic on a "done-for-you" store where I had no control over decisions.The truth is, they never legitimately tried to sell on my behalf. Why Unified is a scam, and their business model is designed to string investors along while delivering zero results. I am seeking a full refund as promised and for them to be held accountable for their deceptive business practices.

      Customer Answer

      Date: 03/28/2025

       
      Complaint: 23047630


      Thank you for following up. Yes, I have received a response from Why Unified, and Ive attached the letter they sent me for your review.

      In short, they are now refusing to issue my refund on the grounds that I added an additional sales channel ******** Plus) during the contract term. They claim this triggered an extension of the Initial Term and the associated guarantee, citing Section 23 of their Terms of Service (this doesn't exist):

      If, during a clients Initial Term, the client adds a new Sales Channel, the Initial Term, including any applicable guarantee, will be extended to include the added period for the new Sales Channel.

      However, this term is nowhere to be found and directly contradicts what is published on their own website at *****************************************. Ive also attached a screenshot for your reference. The published terms clearly state:

      Add-on sales channels are tied to the primary plan

      Their term is contingent upon the remaining duration of the clients current billing period

      The add-ons term aligns with the original plan and expires at the same time

      Nowhere do the terms suggest that adding a channel extends the entire contract term or voids the guarantee. This appears to be a misrepresentation of their own terms and a stall tactic to avoid issuing a refund that was clearly promised.

      For full transparency, Ive CCd Why Unified on this email so they are aware that Ive brought this matter to your attention.

      Thank you again for your support and guidance. Please let me know the BBBs recommended next steps.

      Warm regards,
      **** **

      Business Response

      Date: 05/19/2025

      After reviewing your account, wed like to clarify that your subscription term was extended after you activated a new sales channelan action that resets the subscription timeline to ensure the new channel is fully supported. While we acknowledge your cancellation request, it was submitted prematurely and will take effect at the end of your updated term. Weve shared previous communications explaining this extension, along with a recent notice regarding policy violations tied to bulk self-purchases from your own ******* accountactivity that breaches our Terms of Service. We remain committed to transparency, and our team is available to guide you through the remainder of your subscription to help resolve outstanding concerns.

      Customer Answer

      Date: 05/20/2025

       
      Complaint: 23047630

      Dear BBB Representative,
      This response is submitted to address Why Unified Corps latest statement regarding my complaint.

      Why Unifieds response only reinforces what Iand many other former customershave experienced firsthand: they are operating a deceptive and exploitative business under the guise of legitimacy.
      Their claim that my subscription term was automatically extended due to the activation of a new sales channel is yet another example of how they mislead customers. Instead of clearly stating terms in the service agreement, Why Unified hides key conditions in an online Terms of Service document, which they quietly revise without notifying customers. This practice enables them to retroactively manipulate policies to serve their own interests.
      Thankfully, with the help of the Internet Archives Wayback Machine (*******************************************/***********************************), I have reviewed and preserved the Terms of Service that were publicly available at the time of my contract. These terms make no reference to the policies they now cite to justify the contract extension or refusal to refund. I have already submitted these records to *************************************************** and CC'd Why Unified on March 25, 2025.

      Additionally, Why Unifieds claim that I violated their Terms of Service by purchasing my own products from my ******* seller account is false. At no point during 2024 did their posted terms prohibit this. This so-called violation appears to be an after-the-fact excuse intended to deflect from their failure to deliver results and process a legitimate cancellation request.
      Finally, I want to emphasize that this matter is already the subject of formal arbitration through the ******************************** (***), under Case Number: ***************, **** ** vs. Why Unified Corp. I initiated arbitration because Why Unified failed to participate in any good faith effort to resolve the matter directly. This legal action further underscores the seriousness of the complaint.

      Why Unifieds pattern of hiding terms, retroactively changing policies, and blaming customers is unethical and should not be tolerated by any reputable business oversight organization.

      Sincerely,
      **** **

      Business Response

      Date: 06/06/2025

      Please note, we are unable to correspond further regarding this matter as it has been escalated to the appropriate teams and is being handled through the proper channels. If you have any account-specific questions, we encourage you to contact our compliance team at *************************************************************************.

      Customer Answer

      Date: 06/09/2025

      Why Unifieds latest response is yet another deliberate attempt to avoid accountability. They claim the matter has been escalated to the appropriate teams, yet they continue to refuse to address the underlying issues with my account. In fact, at no point have they ever explicitly stated that my refund request is deniedinstead, they have used vague, repetitive messaging and redirection to stall resolution.
      This is part of a larger, well-documented pattern of deceptive business practices:

      - Customers are lured in by the promise of a money-back guarantee if their online store doesnt hit sales projections within the first year.
      - Once enrolled, clients are charged thousands of dollars in upfront and ongoing subscription fees while Why Unified manages drop shipping storestypically on platforms like *******, ******, and eBay.
      - Many stores generate zero organic sales, are poorly managed or even stocked with counterfeit goods, and in some cases are deactivated by the marketplaces themselves.
      - When customers ask for a refund under the terms of the guarantee, Why Unified avoids direct answers, hides behind fine print or website changes, and forces victims into arbitration or legal proceedings to pursue justice.

      Even now, in their response to the BBB, they decline to engage with the specific facts of my case and redirect the conversation to a general compliance email addressa tactic used repeatedly to delay and frustrate victims.

      I am currently in arbitration (AAA Case #***************), as Why Unified has made it clear that they will only respond when legally compelled to do so. This is not how honest companies operate.
      I urge the BBB, media, and other consumers to look closely at this companys pattern. The damage they are causing is widespread, calculated, and ongoing.
    • Initial Complaint

      Date:03/10/2025

      Type:Product Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I invested a little bit over 10K on this dropshipping business with the intentions to get *** in return. They promised that if they do not meet the *** % I can get my money back without no problem. My annual agreement ended in December 2024, they made filed out a cancellation form to get my money back which they say it should take up to a month. Its been now 3 months and all I get is you have to wait and in the last email they say if I keep sending them email I can delay my refund. These people are not trustworthy so if you are reading this do not do business with these type of people. They are just using your money like a bank I bet you they are making money out of your money and you get nothing in return to the point that now they do not want to give me my money back. Im going to file this complaint here before I get legal actions for sure; I bet you nobody has sued them yet thats why they do not care. Ill wait a few more weeks before I move on this matter. I just need my refund back!!!!!

      Business Response

      Date: 05/19/2025

      Your request is currently undergoing a standard compliance review, which helps us ensure all accounts meet platform guidelines and marketplace standards. While a few indicators initially prompted the review, based on the information weve gathered so far, everything appears to be moving in the right direction. Weve attached a document with additional context, and youll receive access to your Compliance Dashboard within 2472 hours to track your case and stay informed on next steps. We appreciate your continued cooperation as we complete this process.

      Customer Answer

      Date: 05/30/2025

       
      Complaint: 23039030

      Thank you for the opportunity to respond. I am rejecting the businesss response because, to date, there has been no attempt to issue a refund or to communicate with me regarding the resolution of this matter. Contrary to their claims, I have not received any form of refund or meaningful outreach from the company.

      In fact, I received a certified letter from them (same person who responded to this complaint **** ******) which I perceived as more of a threat than a genuine attempt to resolve the issue. The letter offered a so-called reward in exchange for my cooperation, but no actual refund or resolution was included. I responded to that letter via email, yet again received no reply.

      It has now been well over 72 hours since their stated deadline for taking action, and I have seen no progress, communication, or reimbursement. Their lack of follow-through and failure to address my concerns directly remains extremely disappointing and unprofessional.

      I remain open to a fair and timely resolution, but until a refund is issued and appropriate communication is made, I cannot consider this matter resolved.



      Sincerely,

      ********* ******

      Business Response

      Date: 06/06/2025

      Wed like to confirm that your compliance review has been completed, and based on our findings, you are eligible for a full refund minus any used fulfillment credits.

      Were sorry to hear that our platform didnt achieve the goals we had predicted. It appears that, as a regular user operating through your own seller account, there were factors beyond our platforms control that impacted performance.

      Thank you for your patience throughout the compliance process. While we understand it took some time due to underlying factors that needed to be addressed, the outcome reflects the importance of having all necessary information to ensure a fair and genuine resolution.

      The refund has been processed via the payout preference selected in your compliance dashboard, and weve attached the refund confirmation for your records.

      Customer Answer

      Date: 06/09/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      After 1.5 years waiting to get my money back; they finally decided to refunded my money. I have attached my refund already posted in my account. 


      Sincerely,

      ********* ******

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