Complaints

This profile includes complaints for Why Unified Corp's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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  Why Unified Corp

  601 Cleveland St Ste 160 Clearwater, FL 33755-4103

• 

  Why Unified Corp

  314 S Missouri Ave Clearwater, FL 33756-5805

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:05/29/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Why Unified scammed us by various methods. They used celebrities to sell us their eCommerce plans. They signed contract with us to achieve outlandish eCommerce revenue and profit targets. They also included guarantees in contract - failure to which they will refund all the money paid by us. They did not achieve even 10% of the targets. Our contract ended with them in early 2025. They haven't refunded even a single *****. They keep playing games over the phone and emails saying it is under review. The company has several addresses and several similar LLCs. They are registered in ******** and operate out of *******.

  Business Response

  Date: 06/10/2025

  We can see that your account is undergoing a extended review. This is part of our compliance review process to ensure everything meets our marketplace guidelines and operates smoothly. The review was prompted by certain indicatorslike unusual usage behavior or data that warrants a second look. This doesn't necessarily indicate a problem, but it does mean we need to pause and verify a few things before proceeding.
  
  To keep you in the loop, weve included a document that explains what the review entails. In addition, youll gain access to your Compliance Dashboard with the invite that will be sent shortly, where you can track updates, see progress, and reach out to our team if needed.
  
  We appreciate your understanding and patience as we complete this step.

  Customer Answer

  Date: 06/16/2025

   
  Complaint: 23387471
  
  I am rejecting this response because: Why Unified's response is vague and doesn't detail anything. They have been saying that our refund is in review since February 2025. We haven't violated any rules listed in their contract. Also, their response says we will receive invitation for dashboard in 3 days but we haven't received anything. We made sure to get legal advice to follow every detail of the contract. We haven't filed a complaint with law enforcement yet, we haven't posted a single review anywhere and we haven't disclosed our experience to even close family members since this is very embarrassing to fall for e-Com scam. Please process our refund asap. 
  
  Sincerely,
  
  ***** ***

  ************

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, ******************** chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  Log in: Visit *************************************
  Enter Phone Number: Use the phone number tied to your account.
  Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  Thank you for your cooperation.

• Initial Complaint

  Date:05/13/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I'm thoroughly livid with Why Unified. It is clear that any positive reviews must be bots or fraudulent as they've done nothing they've promised. Signed up on 2/26/2025, paid $6,497.50 for their services, plus $1,000 in product fulfillment credits for a total of $7,497.50 to help me run and manage an Amazon Prime store. I received very detailed projections of what the store should do annually and was promised it would only take a few weeks tops to get everything setup. 3/7 - Received first denial from ****** citing validity of source distributor documents. 4/9 - Second product denial by ****** again citing validity of source distributor documents. After numerous emails back and forth requesting more information and timelines, Why Unified reached out 4/16 stating my account was being "assessed". 4/18 - They completely switch the game plan of getting products approved first to saying that a new product was selected and would be shipping within ***** hours. Yeah right! I received a *** tracking number: 1Z229F400352516401. Anyone that researches this tracking number will see that no progress has been made exception for the creation of the label on 4/18. Went on vacation, came back and to my dismay, nothing had yet to be shipped. Sent a followup email on 5/2 to which they responded that all we were waiting on was ****** to approve the received shipment. However, the products were never shipped, so how could ****** be the delay? 5/6 - Per Why Unified, the product has been shipped. I emailed back and asked for a true timeline. 5/7 - Apologized for delays and "re-escalated" my issue. 5/11 - Asked for refund again. All in all after 40+ emails, it's been almost 3 months and not one real thing has been done. They never once initiated an exchange of information and only responded after I reached out. Most of the emails went days before a response and then the responses were subpar at best and not providing any real information. Clearly a scam, I was duped; just give money back.

  Business Response

  Date: 05/21/2025

  We're sorry to hear about your experience and appreciate you bringing it to our attention. To ensure your concerns are fully addressed, weve escalated your case to a member of our C-Suite team, who will personally review your account and follow up with you. Please allow 23 business days for an update.
  
  Its important to clarify that issues related to product verification and account deactivation often originate from ****** itself. As documented in recent Congressional inquiries, ****** has come under scrutiny for vague and inconsistent enforcement actions, including unclear requirements around supplier documentation and unexpected account suspensions. These types of actions are outside of Why Unifieds control.
  
  That said, were committed to finding a resolutionwhether the root cause is account-specific or the result of platform-level enforcement. Our leadership team is reviewing your case in full and will work to ensure the next steps are clearly communicated and properly handled.

• Initial Complaint

  Date:05/08/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Nature of Complaint:In March, 2024, Why Unified Corp. offered a managed e-commerce program with a performance guarantee. I paid $13,500 in total for their service and inventory and was promised a minimum profit of $50,000 or a full refund. My total earnings for the contract period were just $800.I submitted a refund request per their own process in a timely manner, per their instructions, but the company has ceased communication, and their support line is inactive. This appears to be part of a wider trend, based on numerous online complaints.

  Business Response

  Date: 05/19/2025

  Were reaching out to share an update regarding the outcome of your Platform Guarantee review. After a thorough evaluation of your account, weve determined that you qualify for a full refund.

  While were pleased to honor the guarantee, were genuinely disappointed that your store did not achieve its sales goals. Our review highlighted several contributing factors, and while we do not have full visibility into every detailparticularly those tied to the performance of your individual seller accountits clear that certain account-level challenges may have impacted overall results.

  At this time, we do not have a record of your preferred payout method for processing the refund. Within the next 2472 hours, youll receive an email requesting this information so we can move forward with issuing the payment.

  Looking ahead, if you decide to give Why Unified another try, wed like to invite you to launch with one of our managed seller accounts. These accounts are long-established, fully vetted by major marketplaces, and have generated millions in verified sales. Unlike newly created accounts, managed accounts offer stronger trust, better account health, and fewer performance obstaclesallowing you to scale faster with a fully operated, optimized sales channel.

  We hope youll consider this opportunity in the future, and we remain committed to delivering solutions that drive long-term growth and success. Thank you again for giving Why Unified the opportunity to support your business.

• Initial Complaint

  Date:05/05/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I paid Why Unified Corp. (WUC) $12,995 plus $2,000 in March of 2024 to manage an Amazon store on my behalf. I cancelled the contract at the end of one-year according to their rules. The contract was cancelled after not obtaining the projected revenue and other issues that made dealing with WUC very difficult if not impossible at times. The initial contact with *** made it seem that working with *** would be very easy. Signing on to their customer web site is spotty if not impossible. If you are lucky to connect there is no information! Phone calls are also ridiculous, with non-answers other than we will have to send an email to the department. Products were not shipped on a timely basis to ******. I have made several follow up phone calls and emails to *** requesting information on when I will receive a refund which should have been done in 3 weeks. It is now 8 weeks since I filed, and this is the last email response (4/16/2025) which is unsatisfactory and led me to make this complaint for all to see. We wanted to confirm that your request is active and currently undergoing review. At this time, no further action is required on your part. Please note that our review process cannot be expedited, and we kindly ask for your patience as we work to process your request. Additionally, wed like to share that multiple follow-ups can unintentionally delay the process, as our system prioritizes the most recent cases. Rest assured, your request remains in queue and will be addressed as soon as possible. We appreciate your understanding and will notify you promptly once the review is complete. , Moe.. **** is a *******************, and I am a ******* resident, I might be forced to take the next steps available to me with various state agencies since they are not honoring their guarantee of a full refund.

  Business Response

  Date: 05/19/2025

  Were reaching out with an update on your Platform Guarantee review. After completing our evaluation, **** confirmed that you qualify for a full refund.

  While were pleased to honor the guarantee, we regret that your store didnt meet its expected performancelargely due to account-level challenges beyond our direct control.

  Your refund is now being processed using the payout method you previously provided. Please note that while most reviews are issued sooner, it can take ************************************************************** your case, there has been no delay beyond our standard processing policy. You can expect to receive a confirmation email within 24 business days once the refund has been issued.

  If you consider returning in the future, we encourage you to explore our managed seller accounts. These are fully operated by Why Unified, trusted by major marketplaces, and designed to deliver faster, more consistent results without the common hurdles of new or seller-owned accounts.

  Thank you again for the opportunity to support your business. We wish you continued success.

• Initial Complaint

  Date:05/05/2025

  Type:Service or Repair Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I paid Why Unified $13,296 for ecommerce services that were never delivered as advertised, and I have been unable to obtain a refund despite written requests and compliance with their refund ************ is a breakdown of the payments:$11,995 for an ecommerce service package on September 13, 2023, via wire transfer $600 for required fulfillment credits on September 14, 2023 $701 paid later to settle a claimed fulfillment credit balance when I requested a refund Total Paid: $13,296 via wire transfer Why Unified promoted its service with performance guarantees that implied stores would be profitable and offered refund options if those benchmarks were not met. Despite completing onboarding and following their requirements, the store generated negligible results and Why Unified failed to fulfill their core service promises.I first submitted a refund request on September 9, 2024. Instead of honoring the refund, they required me to pay additional funds toward my fulfillment credit account. I complied by wiring $701 more. Since then, I have received no refund, no service improvement, and no communication regarding resolution despite repeated follow-ups.Desired Outcome:I am requesting a full refund of $13,296 and a formal investigation into Why Unifieds:Use of misleading advertising Failure to fulfill stated performance obligations Unfair refund-denial practices I would prefer to resolve this amicably, but I am prepared to pursue further legal and regulatory action if necessary.

  Business Response

  Date: 05/19/2025

  Weve attached a document outlining the results of your recent account review for full transparency and reference. As part of this review, several contributing factors were identified that impacted the platforms ability to fully support and optimize your store. These included a negative Fulfillment Credits balancewhere the value of fulfilled products exceeded available creditsalong with extended periods of account inactivity, repeated manual disconnections from the Why Unified platform, and the deactivation of your original seller account. While we understand these circumstances may not have been intentional, together they limited the performance and continuity of your store.

  That said, our focus remains on offering a solution that supports long-term opportunity. Were extending an invitation to transition your store into a Why Unified managed seller account. These accounts are well-established, trusted by marketplaces, and have generated millions in verified sales. By joining a managed environment, youll bypass the common risks tied to new accountssuch as verification hurdles, performance delays, and startup limitationsand gain immediate access to a high-performing, fully operated sales channel.

  Within 2472 hours, youll receive access to your Compliance Dashboard. There, you can review your case details, view the attached documentation, file an appeal if applicable, or accept the managed account offer.

  Customer Answer

  Date: 05/21/2025

  
  Complaint: 23289803

  Thank you for the update. 

  I am rejecting Why Unifieds response because:
  
  The company has failed to deliver the core service I paid for: a functional, income-generating ecommerce store as marketed. I complied with all onboarding requirements, funded my fulfillment credits with $600, and even wired an additional $701 after requesting a refund, simply to meet their requirements. Despite this, the store never produced results and their platform never performed as promised.
  
  Their claim that a $500 recommended balance was required for refund eligibility was not stated in the agreement. Their denial of my refund relies on internal credit policies used to obscure their lack of performance.
  
  I am not interested in a free renewal of a service that did not deliver results. I am seeking a full refund of $13,296, and will continue to pursue this with regulatory authorities if necessary.
  
  Thank you for your assistance.
  
  Sincerely,
  
  ******* *******

  Business Response

  Date: 06/04/2025

  We recognize that the outcome of our recent review may have been disappointing, and we appreciate you taking the time to share your concerns. If youd like to provide additional information for reconsideration, youre encouraged to submit an appeal directly through your compliance dashboard. This is the appropriate channel for us to fully evaluate any supporting documentation you may have. Please note that were unable to review or resolve appeal requests through third-party sites like the BBB.

  Once your appeal is submitted, our team will conduct a thorough review of all materials provided. If the new information changes the context of our initial decision, well update the outcome accordingly. If not, well clearly explain why the original determination remains, along with relevant documentation outlining our findings.

  Weve initiated a new invite to your compliance dashboardit may take between 24 to 72 hours to be delivered. Please check your spam or junk folders, as invites can sometimes be filtered there.
  We look forward to reviewing your appeal. The appeal process exists to ensure that all information, including anything not previously available, is taken into full consideration.

  Customer Answer

  Date: 06/11/2025

   
  Complaint: 23289803
  
  I am rejecting this response because:
  
  Hello please forward to Why Unified Compliance ASAP,
  
   
  
  I received a message saying that I should submit an appeal through a compliance dashboard, but I have not received any link or access instructions. Please provide me with direct access or clarify the exact steps.
  
   
  
  Failure to provide this access promptly will be added to my complaint with the BBB, FTC, and the *********************************
  

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, ******************** chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  Log in: Visit *************************************
  Enter Phone Number: Use the phone number tied to your account.
  Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  Thank you for your cooperation.

  Customer Answer

  Date: 09/23/2025

   
  Complaint: 23289803
  
  I reject the businesss response. Why Unified has refused to address my complaint on this platform and instead directs me to a private Compliance Dashboard. This is not an independent or neutral dispute resolution process. Their citation of the INFORM Consumers Act is irrelevant to my complaint, which concerns a refund under a signed service agreement. I have attempted in good faith to resolve this matter through multiple proper channels, including BBB and the California Attorney General, but Why Unified has avoided addressing the core issue. I am still seeking resolution for the refund owed as stated in the contract.
  
  Sincerely,
  
  ******* *******

  Business Response

  Date: 10/30/2025

  We want to resolve this for you quickly and securely. 
  Why Unified processes all account and compliance matters securely through our Compliance Dashboard. 
  Please see attached document.

  Customer Answer

  Date: 10/31/2025

   

  Dear Why Unified Corp (**** ******),

  Thank you for your response.

  However, this matter has already been adjudicated in ********** Small Claims Court, and I have been awarded a judgment in my favor against Why Unified Corp. The claim is not active litigation but a final judgment.

  Directing me to an internal Compliance Dashboard is not an acceptable or legitimate resolution channel under BBB guidelines or California consumer protection law. I have already attempted to resolve this matter through Why Unifieds internal system, which failed to produce any refund or response prior to litigation.

  This response appears to be a stalling tactic and an attempt to avoid honoring a court-ordered judgment. I request that BBB keep this complaint open and note that Why Unified has refused to cooperate or comply with a valid California court order.

  I am proceeding with post-judgment collection and have also notified the California Attorney General regarding this continued pattern of non-compliance under the Sellers ******************** Plan (SAMP) Act.

• Initial Complaint

  Date:04/29/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  In October 2023, my husband ***** ******* and his business partner ******* ****** signed a service agreement with Why Unified (Order #*****) to launch and manage an Amazon store. Despite following every guideline and recommendation, the project was plagued with issues: little to no sales, broken listings, missing inventory, and ultimately a store suspension by ****** due to concerns about a product handled entirely by Why Unified.We requested a refund as early as June 2023 and again submitted formal cancellation paperwork in October 2024but after nearly a year and countless unanswered emails and follow-ups, we have yet to receive a refund, a resolution, or even a consistent human response.Whats worse, after digging around online, we discovered many other customers reporting nearly identical experienceslost money, no contact, and complete silence from Why Unified when things go wrong. Its incredibly frustrating and, frankly, alarming to see so many people impacted with no accountability in sight.This company continues to actively market its services with the same promises, drawing in new customers who may end up in the same ************ be grateful for any help you can offer

  Business Response

  Date: 05/19/2025

  We appreciate you taking the time to share your concerns. Following a detailed review of your account, **** confirmed that your subscription has been canceled and a refund is has already been processed for any remaining unused fulfillment credits. Although a full refund isnt applicable in this case, weve included supporting documentation to provide clarity and transparency around this decision.

  Looking ahead, wed like to offer a proactive alternative: a one-time opportunity to transition your store into a managed seller account, operated entirely by Why Unified. These accounts have an established track record, are fully approved by major marketplaces, and have generated millions in verified sales. With this option, you can avoid the common roadblocks tied to your accountsuch as marketplace restrictions, verification delays, or slow performance ramp-upand immediately access a proven, high-performing sales environment.

  Youll receive an invitation to your Compliance Dashboard within 2472 hours, where you can review your case status, access the attached documentation, appeal or decision, and choose whether to move forward with the managed account transition. We're here to support your next steps.

  Customer Answer

  Date: 05/21/2025

   
  Complaint: 23259605
  
  I am rejecting this response because: please attached letter detailing the rebuttal 
  
  Sincerely,
  
  ******** *******

  Business Response

  Date: 06/04/2025

  We acknowledge that navigating the review process can be challenging, and we appreciate your patience during this time. To ensure you have access to the most accurate and timely information regarding your account, we encourage you to use your compliance dashboard, which is updated in real time.

  Our system indicates that the dashboard has not yet been accessed. To assist, were initiating a new invitation, which should be delivered to your email within the next 24 to 72 hours.

  Please be aware that, due to privacy and security policies, we are unable to discuss specific account information through public forums such as the BBB. We appreciate your understanding and look forward to assisting you further through the appropriate channels which is accessible in your compliance dashboard.

  Customer Answer

  Date: 06/06/2025

   
  Complaint: 23259605
  

  Dear ****, 
  I am rejecting this response because:

  
  We appreciate the opportunity to respond to WhyUnifieds statements. Unfortunately, both their initial and follow-up responses misrepresent the facts, avoid accountability, and attempt to deflect rather than resolve the issue at hand. Attached is our formal rebuttal, point-by-point.
  

  Sincerely,
  
  ******** *******

• Initial Complaint

  Date:04/25/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I signed up for **************** in January of 2024. In March, I added the Buy Box ad on. In June of 2024, I received a flurry of sales and was excited. But the inventory was added to my account inventory in error. Shortly after, in early August, my account was deactivated by ****** for selling unlicensed products. I supplied them info for reinstatement four times but still was unsuccessful. In October of 2024, Why Unified suggested a switch to ******* Plus because it had lesser restrictions and was more "seller-friendy". I agreed under two conditions: 1) I wanted a year credit/extension for the 10 months lost 2) a refund of my Buy Box ad on. Why Unified agreed to both but it took Billing until 1/23/25 to say the refund was being processed. They said it "could take 3-10 business days or up to 30 business days" for the refund to go through. Here I am 3 months later, and actually 6 months after being told I would be refunded with no refund. I was informed in March that my refund was back under review by Billing, meanwhile they have never contacted me and there is no way to contact them.

  Business Response

  Date: 05/19/2025

  We appreciate you reaching out. Your request is currently under compliance review, which is a routine step we take to ensure all accounts align with our platform standards and to safeguard against potential misuse or marketplace irregularities. This review was triggered by a range of signalssuch as atypical account behavior, data inconsistencies, or activity that merits closer examination. While these factors dont imply a specific outcome, they do require review. For added clarity, we've attached a document outlining the context of this review. In the next 2472 hours, youll receive an invite to our Compliance Dashboard, where you can monitor the progress of your case and stay informed with real-time updates. Thank you for your understanding as we work through this process.
  

• Initial Complaint

  Date:04/21/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I joined WhyUnified in November 2023 with their Prime Channel, with $12,995 investment and $600 inventory purchase. They have a guarantee that you get the full money back if you don't make a specific amount in sales during that year. Not only did I not make not even $1 in that whole year, ****** banned me from ever selling on their platform again due to shady practices. Those practices were all from WhyUnified as I did not perform any actions on my account. in November 2024 I claimed the refund from WhyUnified based on their guarantee. They had me fill out paperwork and within a month said it was accepted. Then they backtracked and said no it's still under review, and that's where we are 5 months later. I have heard from others in my position and the same things are happening to them. Now I just get the same response "still under review, being escalated" , or get completely ignored. with no assistance. If I call and get a person, they say they will help, then when I try to follow up with them, they ghost me. This company is operationg like scam.

  Business Response

  Date: 05/19/2025

  Your account underwent an extended compliance review due to indicators that required further investigation related to potential marketplace fraud. As a result, your case fell outside of our standard processing timeline while our compliance team conducted a deeper evaluation to ensure a fair and thorough outcome.
  
  The most recent update regarding your review is now available in your Compliance Dashboard, where you can track the current status and next steps. Please note, it may take ***** hours until you re-recieve your invite link to the dashboard. For added transparency, weve also attached a document summarizing the key findings of your review.
  

  Customer Answer

  Date: 05/29/2025

   
  Complaint: 23230756
  
  I am rejecting this response because:

  1. Their claim that I disconnected my connection with ****** is false. ****** communicated with me concerns with the product, every single time I received a warning from ****** I reached out to WhyUnified and was told to ignore it. FInally ****** banned me due to possible fraudulent product (WhyUnified supplied the product, not me), and therefore my connection might have been severed as a result.

  2. I was told from the start not to do anythingno changes, no edits to any listingsbecause they would handle everything. So I followed the rules and didnt touch my listings. Now theyre saying I was too hands-off, which goes against what I was originally instructed.

  3. Their offer to change to ******* came at the end of my contract year. If that offer happened a couple of months into the contract I would have taken it, as I knew I had until November 2024 to make this work. After not making any money on ****** in 12 months, getting banned, and only spending more on ****** fees, I was not confident in the ******* plan. So I was given a choice of request the refund I was entitled to, or move to ******* for anohter year. I chose to accept my refund, as I was counting on having that money at the end of my contract year, either by successful selling, or by refund. The fact that their offer to move to ******* came at the end of my contract should invalidate their argument.

  That money was all I had that I trusted WhyUnified with and half was lent to me by my elderly mother who wanted to help me. Now she doesn't have her money and neither do I and that has caused me A LOT of stress.  If it was a few hundred i would have cut my losses and left, but this is $13,000, that is a lot of money for some people.

  4. Also, this letter they sent said that within 72 hours I would be sent an offer to either appeal or take a year of an Amazon plan under their selling account. I have not even received that offer or where to go in order to accept the offer or appeal.

  I will be seeking legal action, because even if a lawyer takes 50%, it's still more than what WhyUnified is giving me.

  Sincerely,
  
  ****** *******

  Business Response

  Date: 06/04/2025

  We understand your frustration with the result of our recent review, and we want to acknowledge that you've mentioned not receiving access to your compliance dashboard. To help with this, were going to resend the inviteplease note that it may take anywhere from 24 to 72 hours to arrive. We also recommend adding ********************************** to your safe senders list and checking your spam or junk folder, as some users have reported that the invite sometimes ends up there.

  We're actively monitoring your account to ensure that you're able to login. If you're still unable to access your dashboard after 72 hours, well follow up directly to assist further.

  If you choose to submit an appeal through your compliance dashboard, well review all the documentation and information you provide. This process gives you the opportunity to share any details that may not have been available during our initial evaluation. Based on our review, well either update our decision or confirm the original determinationalong with a clear explanation and any applicable documentation.

  We truly value the opportunity to take a second look, and were committed to giving your appeal the attention it deserves. Thank you for your patience and understanding as we work through this with you.

  Customer Answer

  Date: 06/09/2025

   
  
  Complaint: 23230756
  
  
  
  I am rejecting this response because:

  It's interesting that they only acknowledge the part about me not receiving their "offer" or "appeal" link. Which I STILL have not.  It's not in inbox, spam, trash or junk. In their repeated attempts to ignore/ghost me, must have lost my email or phoe number. And nothing on what I said.

  I am currently seeking the perfect lawyer for this, as this has caused me GREAT STRESS. This company is clearly lying to make excuses to not pay, and they know it.  

  I kept getting warnings from Amazon about fraudulent product, and I kept forwarding to WHyUnified for assitance, they told me to ignore it and also pushed me aside without assistance. This further reinforces the idea that they were not fulfilling their end of the agreement responsibly. When Amazon finally blocked me, they did assist in the appeal process but too little too late. Amazon banned me. And I still cannot sell on Amazon, even through my own business.

  Their offer to move to Walmart was already at the end of my contract period, and was given to me as a choice, NEVER told that not taking it would breach my contract. In fact when I said no, (I didn't trust Whyunified at that point) Crys told me I can request the refund then and gave me the link to do so. 

  For me to not be due my refund, there must be a clear violation of a term or condition that significantly impacts the agreement. My refusal of a last minute offer to switch platforms, especially when my contract was ending and was due a refund, is not a breach on my part. They are trying to create an obligation that did not exist in the original agreement.

  Below is an exerp of the guarantee that I have with my notes.

  1. Revenue Guarantee: The Company guarantees that the Client will earn the projected annual revenue for the Client's store, as stated in the "Marketing Plan," depending on the billing term to which the Client is subscribed. To illustrate, if the Client's store's projected annual revenue is $100,000.00 and the Client is subscribed to a tri-monthly billing term, and does not earn $25,000 by the end of the billing term, the Client will be entitled to a full refund of their initial store and sales channel subscription.

  **I made nothing.

  2. Guarantee Conditions: The revenue guarantee is conditional upon the Client's adherence to the Company's recommendations, which include but are not limited to product selection, product quantity, sales channel credits, and increases to credits and inventory. These recommendations are provided in the "Marketing Plan" and "Pulse Dashboard," and require real-time adherence due to the rapidly changing nature of the eCommerce market.
  If the Client fails to follow these recommendations in a timely manner, they will be deemed as not supporting the necessary efforts to meet the revenue goals, and as such, will not qualify for the guarantee or any refund, in accordance with the pre-existing refund policy outlined in our Terms of Service.

  **I was never given recommendations. In fact I called often asking what I can do and was told not to do anything and the lack of sales was "nornal". Was also told in call that I should not do anything as that can slow growth and leave it up to the experts.

  3. Sales Initiation Guarantee: The Company also guarantees that the Client's store will start achieving sales within two (2) weeks of being launched, provided the Client has active paid sales channels such as Facebook, Instagram, TikTok, and Google Ads, excluding marketplace sales channels. If no level of sales is achieved by the 14th calendar day following the launch, the Client is eligible to request a full refund on the 15th day but no later than the 17th day.

   **I never made a penny in the year on Amazon. Just racked up more Amazon seller fees.

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, ******************** chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  Log in: Visit *************************************
  Enter Phone Number: Use the phone number tied to your account.
  Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  Thank you for your cooperation.

• Initial Complaint

  Date:04/14/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Why Unified deceived me from the start. Every bit of communication I have had over the past year plus of working with them as been with fake names and people. They overpromised and have under delivered. I have emails, photo's and videos supporting the long line for fraudulent behavior with this company. Deceived me into signing an extension this year for free when in fact they proceeded to charge me for more inventory when as far as I knew I had not spent any of what I spent for inventory last year. Despite signing a guarantee for a refund they have denied me that refund and trapped me into spending more on inventory which they know I won't do so now that voids the contract and the guarantee so that they don't owe me my money back. A bait switch move. This company has been ripping people off for years and nobody has managed to do anything about it. A class action lawsuit is what really needs to happen to stop this company from continually getting away with fraud.

  Business Response

  Date: 05/21/2025

  Weve attached a document summarizing the outcome of your recent account review to provide clarity and context around our evaluation.
  
  Following a detailed assessment, there appear to be multiple factors that may have influenced the performance of your store. These may include inconsistent platform access, fulfillment funding issues, or seller account activity that limited the ability of our platform to operate as intended. While we understand your experience may differ, our review was conducted based on the activity within your seller account and the ******************** Platform.
  
  As a Top 50 company committed to helping entrepreneurs grow, we take every client case seriously and continually work to refine our platform.
  
  If you choose to return in the future, we encourage you to consider transitioning into a managed seller account. These accounts are long-established, pre-vetted by marketplaces, and fully operated by Why Unified. They provide a turnkey path forwardeliminating common startup risks like account verification, performance delays, or unexpected deactivationswhile giving you immediate access to a trusted, high-performing channel.
  
  Within the next 2472 hours, youll receive access to your Compliance Dashboard, where you can view your review results, submit an appeal if desired, or accept the managed account offer.

• Initial Complaint

  Date:04/10/2025

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I initially contacted Why Unified after seeing an advertisement featuring ***** ******* who was advocating for their services. I requested a demo, but when the time came for the demo, they claimed technical difficulties and instead sent me information via email, along with a time-sensitive promotion for startup costs.I signed up for their so-called "fully automated hands-off Amazon Prime store" service. They assured me that while results would take time, I would see progress in a few weeks and that I would be guaranteed a refund if I did not meet their sales target of $120,000 in the first year.However, two months later, I was told that my account had been placed on hold due to an issue with my payment, despite my bank confirming that the payment had already been processed and cleared. I went back and forth with Why Unified, but they insisted they had not received the payment. Eventually, I reported the payment as fraud to my bank, and one day later, Why Unified claimed they were looking into the issue but reactivated my account.I received an email from ****** that my online store was deactivated due to concerns about the authenticity of the products being shipped. They submitted an appeal to ******, but it was declined. They suggested switching to the ******** sales channel, which I agreed to. However, when ******* asked for my website information, Why Unified was unable to provide the necessary details and instead proposed switching me to ******* has now been almost two months since I requested my refund, but I have received no follow-up or clear information. When I inquire about the status, they simply state that my refund is "under review" and ask that I not contact them further to avoid delays. Additionally, I have never been able to speak to a manager despite multiple requests, only reaching call center ********* addition to the frustration of trying to recover my money, I have continued paying ****** fees for a store that has not generated any sales.

  Business Response

  Date: 05/21/2025

  There is a new update available regarding your request. Youll be able to view it in your Compliance Dashboard, where all case details, documentation, and next steps are managed. If you do not currently have access, please allow 2472 hours to receive a new invite link via email to log in. Weve attached a document outlining the outcome of your recent account review for full transparency and reference.
  
  

  Customer Answer

  Date: 05/27/2025

   
  Complaint: 23183606
  
  I am rejecting this response because:

  Thank you for your response. However, I must respectfully reject your resolution at this time, as I intend to submit a formal appeal through the Compliance Dashboard mentioned in your letter.
  According to your communication, I was to receive an email within 2472 hours from May 21, 2025, granting me access to this dashboard. As of today, I have not received any email or further communication from Why Unified regarding access.
  Please confirm the status of my Compliance Dashboard access or advise on the next steps so I can proceed with the appeal accordingly.
  
  Sincerely,
  
  ****** ********

  Business Response

  Date: 06/06/2025

  Thank you for submitting your formal appeal we appreciate your professionalism. Rest assured, our team will carefully review the information you'll be providing in your appeal.

  We understand you havent yet accessed your dashboard. A new invitation has been sent to your email. Please check your spam or junk folder, as we've seen messages from ********************************** sometimes end up there. We recommend adding this address to your safe sender list. Kindly allow 2472 hours for the email to arrive.

  If we do not see a login within 3 business days, well personally follow up with you by phone to ensure youre able to access your dashboard and complete the appeal process.

  Customer Answer

  Date: 06/16/2025

   
  Complaint: 23183606
  
  I am rejecting this response because:

  Hello, 

  It has been a week and I have yet to receive access to the dashboard to submit and appeal.

  I have searched my e-mail in the inbox, spam and trash for any messages from "************************************************************" and there was no results since the past 6 months.

  I have also not received any calls as promised from your team since there was no login to the dashboard within the 3 days as mentioned in your messages.

  I look forward to hearing from you with an update to resolve this matter.

  Thank you.

  Sincerely,
  
  ****** ********

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, ******************** chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  Log in: Visit *************************************
  Enter Phone Number: Use the phone number tied to your account.
  Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  Thank you for your cooperation.