Complaints

This profile includes complaints for Why Unified Corp's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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  Why Unified Corp

  601 Cleveland St Ste 160 Clearwater, FL 33755-4103

• 

  Why Unified Corp

  314 S Missouri Ave Clearwater, FL 33756-5805

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:07/24/2025

  Type:Customer Service Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  In February 2024, I signed up for a one-year subscription with Why Unified. ***** provide products that customers can sell on their Amazon accounts. ******************** promises customers that if their sales projections are not met in one year, the initial subscription fee will be refunded. In October 2024, my ****** account was deactivated because ****** believed my "account or other related accounts operated by you may have been used for deceptive, fraudulent, or illegal activity."I provided ****** with the requested documents to reactivate my account. Crys from ******************** assured me that WhyUnified had provided the necessary documents, including supply chain documents and invoices from suppliers. I also completed an account verification phone call with ******. After their review, my account was still suspended. ****** informed me that to reactivate my account they need: "Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your suppliers supplier, issued within the last 365 days -- If you are not the brand owner, include an authorization letter and a complete set of documentation to prove a valid supply chain."I sent an email to Crys requesting this information be sent, and I received the following reply: "I wanted to assure you that we have complied with ******'s regulations and followed the proper procedures for running an ****** account. Unfortunately, ******'s policies and practices can often be less than seller-friendly, leading to these kinds of issues. Weve escalated your refund request to our team for further review, and someone will reach out as soon as we have more information."For the last four months of my subscription, I did not have an operating Amazon account. I only made approximately a $500 profit, which is less than the $300,000 profit projected by Why Unified. My subscription ended in February 2025, and I still have not received a refund for the subscription fee.

  Business Response

  Date: 08/01/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  
  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 2472 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.
  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

• Initial Complaint

  Date:07/23/2025

  Type:Service or Repair Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Why Unified claimed to have a seamless system in place to start up a drop-shipping business for me. One of the reasons that I signed up was their 1-year guarantee saying that if I did not break even within one year, they would refund my money. Not only did I not break even, I lost money. Their alleged 'dashboard' contained zero information about my inventory and my store. Emails to them were answered by bots who never kept a record of the original email and always said they were 'working on things'. In October, 2023 I sent them $2500 for inventory purchases on top of the $12,000 program fee. They did not provide any insight into what inventory they were purchasing, how much it was, when it was being purchased, or any other details including the cost of it. Then they set up my site to sell it at a price that after Amazon fees was a loss for me. I have dozens of emails asking for help trying to get my store to work. After the year was up, I sent dozens more emails asking for my refund. They finally agreed to the refund in December, 2024 - many months after it was due to me, but I have still not received it. I sent demand letters via certified mail to the CEO and the legal department and they refused them.

  Business Response

  Date: 08/01/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  
  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 2472 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.
  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

  Customer Answer

  Date: 08/04/2025

  
  Complaint: ********
  
  I am rejecting this response because:

  I have sent proof that my refund was being processed according to the Why Unified team months and months ago.  They should not have approved my request and had me submit my banking details if there was a compliance investigation necessary.  More concerning is the time frame. My refund request was submitted as per their guidelines in October of 2024.  It has been over nine months since then.  I have not received one bit of communication from them about this alleged compliance investigation since then.  This is at best a stall tactic (similar to what I have experienced over the last 9 months), but more likely part of their overall scam process.  I do not accept this pretend excuse and I want my money back.

  
  Sincerely,
  
  ****** ****

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, Why Unified® chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  1. Log in: Visit *************************************
  2. Enter Phone Number: Use the phone number tied to your account.
  3. Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  4. Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  
  Thank you for your cooperation.

  Customer Answer

  Date: 10/03/2025

  I do not want this case closed.  WhyUnified sent me a text asking me to login to my 'compliance' account.  Essentially it was a threat that they will not continue to look at my account for the refund they promised me unless I remove my complaint to the BBB as well as my TrustPilot review.  They are claiming I divulged proprietary information which is patently false.  I have attached screen shots of the messages I received from them as well as the review I left on TrustPilot.  There are countless complaints against them - they even changed their username to 'Unified' on TrustPilot from 'WhyUnified'.  I believe this is to try to run away from the incredible amount of negative feedback.  I am quite certain they have found a way to fabricate 100's of positive reviews as well.  This company is harming many people and they are just waiting people out who don't have the means to fight back and get their money back.  I am not sure what if anything you can do, but people should be warned at the very least.  I filed a complaint with the FL Attorney General as well as the FTC for deceptive marketing practices among other things.  
  

  Business Response

  Date: 10/30/2025

  We want to resolve this for you quickly and securely. 
  Why Unified processes all account and compliance matters securely through our Compliance Dashboard. 
  Please see attached document

• Initial Complaint

  Date:07/22/2025

  Type:Service or Repair Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  June 26 2024 I purchased a WhyUnified Amazon Prime subscription and 1K in my account to purchase products. I already sold on Amazon so within a week my product was up and running. After about a month I was no longer able to access my portal to see how things were doing (Pulse) and kept emailing my team and putting in requests online and they kept saying they were reviewing it. Needless to say, I sold barely $100 in sales over the course of a year and was told 313K. I put in my request months in advance to cancel my subscription. I called to verify that they had it and they said they did. I then called the week it would cancel and they said they reviewed it and I should be getting an email from them soon to a new portal where I could see the status of my refund. Never received it. I proceeded to call customer service every single day for a week to have the same response and that I would not be able to speak to a manager about this. It's been almost 1 month and I still have seen nothing regarding this and I keep getting the same response (we are reviewing it and I'll escalate this to the team and you should hear back from them soon). They owe me $13995 for the subscription. I've lost money from doing this and I did exactly what they told me to... Not touch it. I kept asking why it wasn't being successful but they kept reassuring me it was normal. I knew it wasn't. I want my money back!

  Business Response

  Date: 08/01/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  
  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 2472 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.
  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

  Customer Answer

  Date: 08/05/2025

  
  Complaint: ********
  
  I am rejecting this response because: I have not received any invitation to a dashboard. I have also called regarding this months ago before discussing this and I kept getting the same response. I never touched the account while I was under contract as instructed. I kept asking why it wasn't performing and kept getting the same response. No one has contacted me ever, my own team while I was under contract didnt want to respond back after month 8. 
  
  Sincerely,
  
  ******* ****

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, Why Unified® chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  1. Log in: Visit *************************************
  2. Enter Phone Number: Use the phone number tied to your account.
  3. Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  4. Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  
  Thank you for your cooperation.

  Customer Answer

  Date: 09/17/2025

  
  Complaint: ********
  
  I am rejecting this response because: I keep getting an error following your steps that says Request failed status 500. I went to trouble jogging in, got the code and then it again went back to the same error message. Of course there's no number to even call to discuss this as the compliance team doesn't have a number to call
  
  Sincerely,
  
  ***********

  Business Response

  Date: 10/30/2025

  We want to resolve this for you quickly and securely.
  Why Unified processes all account and compliance matters securely through our Compliance Dashboard.
  Please see attached document.
  

• Initial Complaint

  Date:07/22/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am writing to file a formal complaint against Why Unified, for engaging in deceptive and potentially fraudulent business practices. I entered into a business agreement with Why Unified on October 2023, transferring a total of $11,246.25 to them for their drop shipping services, which included promises of automated store setup, product sourcing, marketing, and guaranteed sales performance. Summary of Issues:1. Failure to produce any sales within 12 months, despite the company's assurances, my store was not properly set up, and the product listings were either nonexistent or grossly overpriced, leading to zero sales over an extended period. 2.Misrepresentation of Refund Policy: Why Unified advertised a risk-free money-back guarantee if certain sales thresholds were not met. However, upon requesting a refund due to unmet performance metrics, my requests have been ignored or met with vague, boiler plate responses, and no refund has been issued to date, July 2025. 3.Lack of Communication and Support: Attempts to contact customer service and account managers have been largely unsuccessful. Emails go unanswered, and there is no direct phone line to reach a representative.4.Questionable Business Practices: Further research revealed numerous complaints from other customers citing similar experiences, including allegations of fake positive reviews, use of unauthorized endorsements, and threats of legal action against customers who leave negative feedback. I urge to investigate Why Unified for deceptive trade practices and to take appropriate action to prevent further consumer harm. I pray that light is shed on Why Unified's ill practices and helps victims like me obtain back a full refund of our funds, which I was told over 7 months ago, WhyUnified had approved but still supposedly reviewing in order to return it back to me. No insight has been provided about the review process and simply seems like a runaround and refusal to uphold their agreement to return my funds.

  Business Response

  Date: 08/01/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  
  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 2472 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.
  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

• Initial Complaint

  Date:07/21/2025

  Type:Sales and Advertising Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On April ******* I paid the company WhyUnified $16,000 to run an online store (Amazon) for me. The company sent me a contract with a 100% money back guarantee if the I did not make the amount specified. I made $10.23 in one full year. That does not even cover the amount I had to pay each month to ****** to keep a store open. This company is endoresed by ***** ******* and he touts the no risk money back guarantee and is the main reason I felt comfortable to start "my own business and become an entrepreneur".This is the response I recieve now when I try to contat them via email:Why Unified<************************************************************>?Please Note: This email address is no longer monitored, and replies sent here will not be received. To better assist you, weve recently enhanced our support capabilities as part of a new platform release.If you need assistance with your Why Unified account, please log in to your dashboard at ******************************************** and open a report directly through the platform. Our recently improved support systempart of our latest platform releaseensures your request is routed to the right team for a timely *********** dashboard has been disabled. I am afraid to upload the contract as they have threatend that all agreements would be considered invalid if I disclose any information from WhyUnified. I am able to casll however they just say the company is looking into it and I cannot be transfrerred any further.

  Business Response

  Date: 08/01/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  
  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 2472 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.
  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

  Customer Answer

  Date: 08/11/2025

   
  Complaint: 23626100
  
  I am rejecting this response because: the company said they would send me an invitation to their brand new "compliance dashboard" ( which I am sure is just another form of media to give us the run around) within 24 -72 hours.  It has been at least 168 hours.  Anyhow, they have not sent this invitation out and when I call they company; Oh,they are still "working on the site". This business is as scam company and they took $16,000 from me and I received nothing and I mean nothing in return.    
  
  Sincerely,
  
  ********* *******

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, ******************** chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  1. Log in: Visit *************************************
  2. Enter Phone Number: Use the phone number tied to your account.
  3. Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  4. Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  
  Thank you for your cooperation.

  Customer Answer

  Date: 09/25/2025

   
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me at this time. 
  
  Sincerely,
  
  ********* *******

• Initial Complaint

  Date:07/18/2025

  Type:Sales and Advertising Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Onboarding & Payment Info: I was onboarded by ***** ******** (********) and paid over $12,000 to WhyUnified for an Amazon FBA Automation service, registered under ***** *** (*******). What was promised: WhyUnified’s service promised end-to-end Amazon FBA automation, including listing, fulfillment, and marketing. Most importantly, they promoted a guarantee that if performance benchmarks or sales forecasts were not met, a full refund would be honored. What happened: Sales performance was extremely low and far below their guaranteed projections. The Amazon account was hit with a Section 3 violation (proof available), causing operational setbacks. Despite multiple follow-ups, WhyUnified repeatedly delayed resolution. Eventually, without resolution or explanation, my account was completely deleted by their team (proof available). All attempts to get support through their CS center (************) have gone unanswered or deflected. We have simply requested countless times to please give us a refund and move on and they keep delaying and refusing to cooperate. What I’m requesting: A full refund of the amount paid (~$12,000), in line with their advertised guarantee due to non-performance and unauthorized account deletion. I also request clarity on why the account was terminated and why no formal communication or resolution process was initiated before doing so.

  Business Response

  Date: 07/25/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  

  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 24–72 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.

  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

  Customer Answer

  Date: 07/27/2025

  
  Complaint: ********
  
  I am rejecting this response because:
  
  The business continues to provide the same repetitive statements without delivering any meaningful resolution or proof of progress. They have repeatedly promised access to a Compliance Dashboard within 2472 hours, yet this has not been provided after an extended period of waiting. This response appears to be a delay tactic rather than a genuine effort to resolve the issue.
  I have complied with all requests and provided the necessary information, yet there is still no timeline, no resolution, and no actionable steps communicated beyond generic responses. This lack of transparency and accountability is unacceptable, and I am requesting an immediate and definitive resolution to this matter.
  
  Sincerely,
  ***** ***

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, Why Unified® chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  1. Log in: Visit *************************************
  2. Enter Phone Number: Use the phone number tied to your account.
  3. Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  4. Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  
  Thank you for your cooperation.

  Customer Answer

  Date: 09/29/2025

  
  Complaint: ********
  
  I am rejecting this response because the procedure they shared never worked and the timeline they referenced for verification was never promised.
  
  As stated in their reply:
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  I followed this process. I completed the identity verification step, which stated it would take 12 days. However, it has now been over two weeks, and my status remains unchanged with no communication or contact from the business.
  This lack of resolution and follow-up shows that the company is not addressing my complaint in good faith, despite my compliance with their stated procedure.
  
  Sincerely,
  ***** ***

  Business Response

  Date: 10/30/2025

  We want to resolve this for you quickly and securely. 
  Why Unified processes all account and compliance matters securely through our Compliance Dashboard. 
  Please see attached document.
  
  

• Initial Complaint

  Date:07/18/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On March 14, 2024, my husband and I signed a contract with Why Unified ********************** investing $13,724 for a one-year term and $2,500 in fulfillment credits, totaling $16,224. We were swayed by a video of ***** *******, a trusted figure, seemingly endorsing Why Unified. After checking TrustPilot and the BBB, finding no complaints, we felt confident to invest.Despite following all instructions, our store was stocked with only two itemsziplock bags and toothpastegenerating zero sales over the year. I contacted Why Unified nearly monthly about the lack of sales, and they repeatedly claimed we were "on track" and advancing in their seller ranks. Their guarantee promised a full refund if projected sales werent met by the terms end. Trusting this and the ******* endorsement, we ************ October 2024, I requested cancellation, but Why Unified said we could only stop auto-withdrawals and had to wait until March 14, 2025, to request a refund. I emailed them post-term as instructed but got no reply. A certified letter also went unanswered. Our bank couldnt dispute the charges, as Why Unified likely knows disputes are time-barred after a year.We feel scammed. The $16,224 was hard-earned, and losing it to this apparent fraud is devastating. I later found negative reviews and learned the BBB now rates Why Unified an F. The ******* video was unauthorized, with Why Unifieds related account suspended, proving it wasnt a legitimate endorsement.This has caused significant financial and emotional harm. Im filing this complaint to seek a full refund and warn others about Why Unifieds deceptive practices. I urge the BBB to investigate their false guarantees, unauthorized endorsements, and failure to honor refunds. No one else should suffer this loss. Please help us recover our funds and protect others from this scam.Thank you,**** ***** PS I have plenty of emails verifying what I am saying. If you want me to send them as well I will.

  Business Response

  Date: 07/25/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance ***************************************** is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 2472 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.

  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

• Initial Complaint

  Date:07/11/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Why unified is an elaborate scam. In May 2024 I entered into an agreement with them. It cost me roughly $15,000. They promised hands off ****** prime channel that would revenue $104,000 if it did not revenue that stated amount Contractually they would give me my money back.Per the agreement, I had to wait the full year and remain compliant to all their rules. Throughout the year, I routinely checked to make I was in compliance with their team and waited patiently. I saw a total of $270 in sales at the end of the term I canceled and gave notice of the cancellation in appropriate time. was told it would take 14 days to process my refund and there should be no problems. Its now been 100 days And each time I call they can give me no information. I talk to the same five people every time now they are trying to string along about a compliance dashboard where I can handle my refund request personally.This company is a scam. The Attorney General Florida is looking into them and I believe it is a ponzi scheme.

  Business Response

  Date: 07/23/2025

  We are currently in the process of reviewing your recent complaint. Once our review is complete, we will provide you with an update on our findings and any next steps. We appreciate your patience during this time.

• Initial Complaint

  Date:07/10/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I entered into a business agreement with ************************ in good faith based on their advertised claims of providing a guaranteed eCommerce solution with promised sales results. I paid $9,155 upfront for their services, plus an additional $2,500 for product inventory. Despite following their onboarding process and fulfilling all requirements on my end, not a single sale was generated through their system.I made multiple attempts to resolve the issue directly with the company and formally requested a cancellation and full refund in writing. These requests have been ignored. Furthermore, WhyUnified continues to publicly promote the same misleading advertising that influenced my decision to sign up, despite delivering no measurable results.I believe this constitutes false advertising, misrepresentation, and potentially fraudulent business practices. I am filing this complaint in hopes that the BBB can assist in facilitating a resolution, ideally a full refund of $11,655, and to alert other business owners to exercise caution when dealing with WhyUnified.

  Business Response

  Date: 07/24/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance ****************************************** is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 2472 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.
  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.
  

• Initial Complaint

  Date:07/07/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am writing to formally lodge a complaint against Why Unified, an e-commerce services provider, for failure to deliver contracted services and refusal to honor their advertised refund policy. I entered into a service agreement with this company in October 2023, paying $12,995 upfront for the creation and management of an Amazon storefront selling brand proprietary cosmetic products, along with an additional $500 in inventory-related charges.While the business relationship began with initial compliance, it rapidly deteriorated. Rather than implementing the agreed-upon cosmetic inventory, Why Unified launched my store with unrelated and ultimately problematic merchandisespecifically, a product that led to my Amazon seller account being permanently deactivated due to a counterfeit report. Despite multiple efforts on my part, Why Unified failed to provide necessary documentation to rectify the situation with ******, which has now barred me from ever operating as a seller on the platform ******** an attempt to salvage the agreement, Why Unified transitioned my account to their ******* platform free of charge and reiterated their commitment to the refund policy if performance expectations remained unmet. Unfortunately, the ******* storefront failed: unrelated products, no transition to the promised cosmetics line, and ultimately abandonment of my store in February 2025.Since October 2024, I have attempted to pursue the full refund promised in their terms of service, following their cumbersome and opaque cancellation protocol. Ive submitted official requests, called repeatedly (approximately 30 times), and have yet to receive meaningful updates or resolution. My requests to speak with a supervisor have been dismissed or outright ignored.I believe this conduct constitutes deceptive business practices and a breach of contract. I respectfully request that your office investigate Why Unifieds business operations and assist in recovering the full sum of $13,495.

  Business Response

  Date: 07/24/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance ****************************************** is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 2472 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.
  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.
  
  

  Customer Answer

  Date: 07/24/2025

   
  Complaint: 23564092
  
  I am rejecting this response because:

  My refund request has been outstanding for 7 months, 8 months when July ends. Theres been no communication on your behalf as to why the extended time and additionally theres nothing on my end that was done incorrectly that led to the deactivation of my store due to YOUR products being identified as counterfeit products. Even after these items were labeled counterfeit, as a store manager and product provider you were not able to remove the block from my account as you never provided documentation that sufficed. None of those items fall on me as the store owner and payer for your services. I called you the last time which has now been 3 weeks since I did, where you stated that I would receive this compliance link within 72 hrs. I obviously never received this, as 3 weeks have passed and nothing. 
  
  Sincerely,
  
  ****** ********

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, ******************** chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  Log in: Visit *************************************
  Enter Phone Number: Use the phone number tied to your account.
  Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  Thank you for your cooperation.