Complaints

This profile includes complaints for Why Unified Corp's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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  Why Unified Corp

  601 Cleveland St Ste 160 Clearwater, FL 33755-4103

• 

  Why Unified Corp

  314 S Missouri Ave Clearwater, FL 33756-5805

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:09/19/2025

  Type:Service or Repair Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Why Unified promise to fully automate and run my Amazon store yet fail to generate any meaningful revenue or profit. When I signed up with the business, they assured me that a team would handle all aspects of my Amazon store. However, over the past year, I have seen no consistency in maintaining any meaningful stock of items in my store, so there was nothing available to sell. Countless attempts to reach out to the business have gone unanswered or received only generic responses telling me to wait for the issues to be resolved. This business is a complete scam!

  Business Response

  Date: 09/29/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.

  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.

  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 24–72 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.

  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

  Customer Answer

  Date: 09/30/2025

  
  Complaint: ********
  
  I am rejecting this response because I still do not have access to the Compliance Dashboard. Once I gain access, I will be able to complete the questionnaire. 
  
  Sincerely,
  
  ****-*** ***

  Business Response

  Date: 10/30/2025

  Thank you for bringing your concern to our attention. Why Unified processes all account and compliance matters securely through our Compliance Dashboard. Please see attached document.

• Initial Complaint

  Date:09/16/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I signed up with why Unified in November of 2023. I paid them to launch and manage my online store. They owe me $30,000 because they guaranteed a full refund if I didn't meet their sales projections. I made next to nothing. The term ended in December of 2024. They keep telling me my account is under audit.They have disabled me from accessing my portal at the company and I can only reach an operator who will not connect me to anyone with any authority. It has been 9 months and I need my money back.

  Business Response

  Date: 10/31/2025

  Please see attached response from Why Unified.

  Regards,

  ****

• Initial Complaint

  Date:09/10/2025

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I entered into a service agreement with Why Unified Corp. in October 2024, paying an initial investment of $60,000 plus additional funds for inventory and fulfillment credits. The business represented this as a managed Amazon/Walmart store with a performance guarantee. Monthly reports consistently showed negative or insufficient credits and minimal net sales despite my payments. When I raised concerns, I only received compliance notices shifting blame to me rather than addressing the failures. Multiple times I was told the CEO would speak with me, but those calls never happened. The company has shown a lack of communication and responsiveness, leaving me without support or resolution. I believe Why Unified engaged in deceptive sales practices, breach of contract, and failure to deliver promised services. I am seeking the BBB’s assistance to recover my initial investment plus subsequent funds and to hold this company accountable.
  

  Business Response

  Date: 09/18/2025

  Dear ***** ***********,

  
  This letter is in response to the complaint you filed with the Better Business Bureau (Complaint ID:********). While we respect your right to express your concerns, we must respectfully deny the allegations of deceptive sales practices, breach of contract, and failure to deliver services.
  
  Contractual Agreement and Extension
  Our records confirm that you entered into a Service Agreement with Why Unified Corp. in October 2024. You were fully informed about the terms of the annual commitment subscription at the time of signing. Furthermore, on May 7, 2025, you executed a Service Agreement extension, extending the service term by an additional year. Given this, your request for a refund is premature and inconsistent with the contractual terms.
  
  Refund Request is Premature and Unfounded
  The Terms of Service, incorporated by reference into the agreement, state the following:
  Section 23 (Term/Termination): A refund claim under the Why Unified® Platform Guarantee can only be submitted after completion of the billing term. Given the signed extension, your current service term extends through October 4, 2026.
  
  Section 23(c): The terms for early cancellation are clearly defined, including the application of an Early Cancellation Fee should the client choose to terminate before October 4, 2026.
  Therefore, your refund request is premature, as your contractual term remains active.
  While we acknowledge your concerns regarding communication and service expectations, we have adhered to our established process and remain committed to supporting you through the full duration of your agreement.
  
  
  Continuous Communication and Outreach
  Contrary to any suggestion that we have not been in contact, we have maintained continuous communication with you throughout this period, particularly regarding your account status, performance expectations, and the need for additional fulfillment credit (FC) funding to scale your channels effectively. 
  
  Below is a timeline of our recent outreach:
  On March 19, 2025, Why Unified® sent an Enterprise Update and Strategic Insights, noting a negative Fulfillment Credit balance of -$4,539.06 and recommending an increase to $30,000. You responded on March 31, 2025, by funding a partial amount of $10,000.
  A subsequent Enterprise Update on April 4, 2025, noted that your balance was still only $4,499.23 and once again recommended an increase to $30,000. On June 6, 2025, you provided a partial funding of $25,000.
  
  When we saw that your funds still fell short of our recommendation, in a good-faith effort to help resolve the issue and move forward with your channels, we proactively reduced our recommended threshold. This was communicated to you on June 28, 2025, in a notice that detailed the new minimum of $20,000 per channel required to activate shipments on Amazon Prime and Walmart Plus. This notice also explained that your balance for both channels still fell short.
  Following up on July 5, 2025, ******* *****, Chief Operations Officer of Why Unified® sent a message flagging that your account had less than $10,000 in Fulfillment Credits on at least one of your channels. He explained that credits are essential for inventory movement and channel activation and recommended funding a minimum of $10,000 for Amazon and $20,000 for both Prime and Walmart Plus.
  
  On July 14, 2025, a formal letter from Chief Compliance Officer, **** ******, was sent, addressing the critical issue of insufficient funding. The letter noted that despite generating revenue, you consistently requested payouts instead of reinvesting into Fulfillment Credits. This communication explained how the lack of funding directly hindered channel activation and growth and could impact the client’s guarantee eligibility.
  The next day, on July 15, 2025, ******* of Why Unified followed up via email to clarify that the Fulfillment Credits were too low across all three active channels (Amazon Standard, Prime, and Walmart Plus). ******* offered the option to either fund their account to meet the minimum threshold or to consolidate your channels to hit that threshold faster.
  
  Conclusion
  Our records show that we have maintained continuous communication with you regarding your account status, performance expectations, and the necessity of funding fulfillment credits. We communicated this fact to you in several updates, as well as providing specific, tailored recommendations for your account.
  
  We have attached the relevant timeline, including signed agreements and a record of communications, to support our response. We trust this provides full transparency and demonstrates our continued good-faith effort to serve our client within the scope of our agreements.
  
  Our channels of communication remain open to address your concerns regarding your contract. We believe that a direct discussion can lead to a constructive solution and encourage you to settle this dispute with us, rather than through third parties like the BBB.
  

  
  

  Customer Answer

  Date: 09/25/2025

  
  Complaint: ********
  
  I am rejecting this response because: Pre-conditions un-met.  Why Unifieds response to the BBB is factually inaccurate and omits the reality of my experience. I have provided documented evidence that:
  
  Communication ceased after July 2025.
  I made multiple payments, yet negative balances and shifting thresholds made performance impossible.
  The account is still deactivated, with no resolution or leadership response.
  
  Why Unified promised a turnkey, performance-backed enterprise store, but delivered a system designed to shift risk entirely onto the client while insulating itself from accountability. The company misrepresented its services, imposed undisclosed funding thresholds, failed to honor its promises, and avoided meaningful communication. This constitutes breach of contract, misrepresentation, and violation of the *** Business Opportunity Rule.
  
  I respectfully request that the BBB sustain my complaint and recognize Why Unifieds failure to uphold its contractual obligations and guarantee. 
  
  Sincerely,
  
  ***** ***********, CEO
  ******************
  

• Initial Complaint

  Date:09/03/2025

  Type:Order Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased bitcoin in May and transferred it to ******* ******* by recommendation of a friend. I transferred a little bit of money at a time since then. I have been trying to withdraw for a week and they keep making up fees and hurdles. Now they are claiming they will not send my money without another $3500! I have paid several fees yet they refuse to send me my money.

  Business Response

  Date: 09/18/2025

  Dear Better Business Bureau Team,

  
  This letter is in response to the complaint filed by **** ********* against Why Unified Corp. (Complaint ID: *********.

  
  Upon a thorough review of the complaint details, we can definitively state that the issues raised by Mr. ********* do not involve Why Unified Corp. and are entirely unrelated to our business or services. 

  
  We want to be very clear: Ms. ********* is not a client of Why Unified Corp., and our services do not involve cryptocurrency or Bitcoin transactions of any kind.
  Mr. *********** complaint references a transaction involving "******* *******," a company to which he transferred Bitcoin. Why Unified Corp. has no affiliation with "******* *******," nor do we deal in cryptocurrency or Bitcoin transactions. We provide a business management software and service for clients operating on e-commerce marketplaces like Amazon and Walmart.

  
  We kindly request that you review the details of the complaint again and acknowledge that this filing was made against the incorrect business entity. We ask that the complaint be removed from our profile to ensure the accuracy and integrity of the BBB platform.

  
  Thank you for your prompt attention to this matter.
  Sincerely,
  WHY UNIFIED
  Legal & Compliance Department
  

  
  

  Customer Answer

  Date: 09/18/2025

  
  Better Business Bureau:
  
  I called and spoke to **** and stated I entered the wrong company in an error on my part. I spoke with **** who said she would correct this issue. I sincerely apologize to WhyUnified and hope it causes them no harm. I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
  
  Sincerely,
  
  **** *********

• Initial Complaint

  Date:09/02/2025

  Type:Product Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Date of Transaction: June 24, 2024 Amount Paid: $29,860 What Was Promised: Why Unified sold me an Amazon Prime store package with Amazon Ads, plus additional services under a formal Revenue Guarantee. This guarantee stated that if I followed all instructions, did not alter the business, and paid on time, I would either generate revenue or qualify for a refund of my service costs. Nature of the Dispute: I followed all onboarding steps and business protocols, never paused or changed the store, and remained fully compliant. I never missed or delayed any payment. Despite fulfilling every obligation, Why Unified failed to meet their performance guarantees. When I contacted them to initiate the refund process in accordance with the signed Revenue Guarantee, I was met with silence. Support refused to escalate my request and repeatedly told me the “compliance team” does not speak with customers directly. Attempts to Resolve: Since early 2025, I have made multiple phone calls and sent several emails requesting resolution. I asked for written feedback from compliance but received no reply. To date, no refund has been issued and no formal decision has been provided. This lack of accountability violates the terms of their own Revenue Guarantee. Advertising & Contract Basis: The guarantee was displayed across Why Unified’s own website and was included in my signed agreement. I relied on this contract in good faith. Resolution Requested: I am requesting a full refund of my subscription and service fees in accordance with the signed Revenue Guarantee contract. At minimum, I expect prompt contact from someone authorized to address this case in good faith.
  

  Business Response

  Date: 09/08/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  
  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 2472 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.
  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

  Customer Answer

  Date: 09/12/2025

   
  Complaint ID: ********
  
  I am rejecting this response because it has now been over 72 hours since the original communication, and I have still not received a single email from the compliance team regarding access to the dashboard or setup progress.
  
  This continued lack of response and disregard for the promised resolution only reinforces the serious concerns Ive outlined in my initial complaint. I have made every effort to resolve this through proper channels, including calling Why Unified directly this week only to receive the same vague response from a Growth Team member, with no real accountability or follow-up.
  
  I have not received a single reply from the Compliance Team despite multiple emails.Complaint: 23819357
  
  Sincerely,
  
  ****** *****

  Business Response

  Date: 10/30/2025

  Thank you for bringing your concern to our attention. Why Unified processes all account and compliance matters securely through our Compliance Dashboard. Please see attached document.

• Initial Complaint

  Date:08/28/2025

  Type:Product Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  So my complaint against WhyUnified sounds very similar to the dozens of complaints I read on the BBB sight, I entered a money back guarantee with them on 08/12/2024. Are agreement was WhyUnified would generate a revenue of over 280,000 in 12 months or I would receive a full refund. I paid 39,5222 dollars and funded 5000 extra for merchandise credits. It became very obvious early on that they had zero intention of meeting there revenue agreement with me. They spent around 700 dollars in the entire 12 month agreement on products and listed products on the Ebay platform that resulted in getting me and anyone at my address banned for life from selling on Ebay ever again. As with all the other complaints they said there would be an email sent to me to monitor there review from the so called compliant division. To this date I have never received said email. I am seeking all my returned and a letter from WhyUnified taking responsibility for the products they listed that resulted in my life time ban from Ebay. I would also like to see the attorney general( I filed complaint with them) shut down there full refund scam before other seniors like myself get hurt by there deceptive and illegal practice. No company should offer a refund when they know they cant obtain the goals for said refund. I have copies of the refund I signed for and saved every email conversation I ever had with there team. Please don't anyone else fall for there scam! WhyUnified and ****** ***** need to be investigated at the highest level.
  

  Business Response

  Date: 09/08/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  
  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 2472 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.
  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

  Customer Answer

  Date: 09/09/2025

  
  Complaint: ********
  
  I am rejecting this response because:
  
  Sincerely,
  
  ***** *******

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, Why Unified® chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  1.Log in: Visit *************************************
  2.Enter Phone Number: Use the phone number tied to your account.
  ******** Identity: Enter the one-time passcode (OTP) sent to your phone.
  4.Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  
  Thank you for your cooperation.

  Customer Answer

  Date: 09/17/2025

  
  Complaint: ********
  
  I am rejecting this response because:

  This has been there reply to me since Aug 12, 2025.  And no actions on their behalf have been taken! I will continue to reject their response until my funds have been returned as per the agreement. 
  
  Sincerely,
  
  ***** *******

  Business Response

  Date: 10/30/2025

  We want to resolve this for you quickly and securely. 
  Why Unified processes all account and compliance matters securely through our Compliance Dashboard.
  Please see attached document.

• Initial Complaint

  Date:08/21/2025

  Type:Service or Repair Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  July 22, 2024 - July 22, 2025 Paid $14,475 WhyUnified guaranteed $10,000 monthly revenue on an Amazon storefront or they would refund my investment. My storefront generated less than $200 total revenue for the entire year.I have requested a refund per instructions but have not been contacted back regarding this matter.

  Business Response

  Date: 08/22/2025

  We are writing to inform you that your request for review under the Why Unified® Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified® Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  

  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 24–72 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.
  

  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

  
  

  Customer Answer

  Date: 08/25/2025

  
  Complaint: ********
  
  I am rejecting this response because I have been told that this review was taking place one month ago and it still isn't complete.  I do not believe the organization is sincere that they are undertaking any sort of review at this point.
  
  Sincerely,
  
  ****** *****

  Business Response

  Date: 09/16/2025

  Why Unified® Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at compliance.whyunified.com.
  In line with our commitment to resolving user concerns, Why Unified® chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  1. Log in: Visit compliance.whyunified.com
  2. Enter Phone Number: Use the phone number tied to your account.
  3. Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  4. Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  
  Thank you for your cooperation.

  Customer Answer

  Date: 09/17/2025

  
  Complaint: ********
  
  I am rejecting this response because when I attempted to got to the compliance website provided and follow the instructions for access, I received an error: Request failed with status 500.
  
  Sincerely,
  
  ****** *****

  Business Response

  Date: 10/30/2025

  We want to resolve this for you quickly and securely.
  Why Unified® processes all account and compliance matters securely through our Compliance Dashboard.
  Please see attached document.
  

• Initial Complaint

  Date:08/19/2025

  Type:Product Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Case Summary – WhyUnified Refund Dispute Company: WhyUnified Nature of Service: Amazon Seller account management platform with a “refund guarantee” if performance projections were not met. Timeline & Facts: Feb 10, 2024 – I purchased an annual subscription from WhyUnified for $7,155. The service promised to run my Amazon Seller account and deliver specific projections. Over the course of the year, I made $0 in revenue, and none of the promised projections or deliverables were met. Feb 10, 2025 – I canceled my subscription and requested a refund under their refund guarantee policy. Feb–Aug 2025 (6 months) – I have repeatedly followed up via emails, phone calls, and attempts to speak with supervisors. Each time, I am told my account is “under review with the compliance department,” but no one has contacted me and no refund has been issued. Legal Concerns: Failure to honor the refund guarantee despite unmet projections. Possible breach of contract and deceptive business practice due to nonperformance and ongoing stalling. Status: Unresolved. No refund or substantive follow-up from WhyUnified. What I’m Seeking: Legal advice on pursuing refund recovery through demand letter, settlement, or legal action. Guidance on claims for breach of contract and deceptive trade practices.

  Business Response

  Date: 08/19/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  
  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 24–72 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.

  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.

  Customer Answer

  Date: 08/25/2025

  
  Complaint: ********
  
  I am rejecting this response because: It has now been over 72 hours since your reply, and I still have not received any compliance dashboard login or credentials as you claimed. I have checked my spam and junk folders thoroughly, and nothing has been provided.
  
  
  Additionally, in the past six months of repeated outreach, no customer service representative ever mentioned a compliance dashboard or any such tool to monitor my refund status. This is the very first time it has been brought up. I also have not received any type of questionnaire or official form to begin or complete a refund review.
  
  
  Every time I followed up, I was simply told that my refund was under review with the compliance department, with no progress or resolution. I have been in full compliance with all requirements since the beginning, so I do not understand why this process is undergoing an extended compliance investigation.
  
  
  The continued delays, shifting explanations, and lack of transparency demonstrate WhyUnifieds failure to honor the refund guarantee that was a key part of the contract. This has now gone far beyond a reasonable review period and appears to be a tactic to avoid fulfilling their contractual obligations.
  
  
  I am requesting that the BBB escalate this matter, as WhyUnified has shown no effort to resolve the issue despite my repeated good-faith attempts.
  
  Sincerely,
  
  ****** ****

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, Why Unified® chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  1. Log in: Visit *************************************
  2. Enter Phone Number: Use the phone number tied to your account.
  3. Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  4. Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  
  Thank you for your cooperation.

  Customer Answer

  Date: 09/18/2025

  
  Complaint: ********
  
  I am rejecting this response because: In WhyUnifieds original BBB response, I was told I would receive an invitation within 2472 hours to access their compliance dashboard where I could track the status of my review and receive ongoing updates. None of this ever occurred. I never received an invitation, login credentials, or even heard of this compliance dashboard until that first response, 7 months after my refund request.
  
  
  When I rejected their message and stated clearly that I had never received a login or any mention of this process until then, WhyUnified has now shifted again, providing a direct link to ************************************* that I am supposedly just expected to log into on my own. This was never previously mentioned in any communication.
  
  
  Further, upon attempting to log in, I am now told my case will not be reviewed unless I first close my BBB complaint. This is unacceptable and was never mentioned in either of their two BBB responses. The BBB has been the only channel through which Ive received any form of communication from WhyUnified, and I will not close my complaint until they honor their own refund guarantee and review my case in good faith.
  
  
  WhyUnified continues to change its story, introduce new requirements, and create barriers instead of resolving the matter. I maintain that I am owed a full refund of $7,155 under their stated guarantee, and I remain in full compliance. Their refusal to act without BBB complaint withdrawal is further evidence of stalling and bad faith.
  
  Sincerely,
  
  ****** ****

  Business Response

  Date: 10/30/2025

  We want to resolve this for you quickly and securely.
  Why Unified processes all account and compliance matters securely through our Compliance Dashboard.
  Please see attached document.
  

• Initial Complaint

  Date:08/18/2025

  Type:Sales and Advertising Issues
  Status:

  UnresolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  After seeing a video of Kevin O'Leary backing "Why Unified" as a legitimate company in February 2024 (video was later discovered as fraudulent), I signed up with Why Unified and between Feb 28th and March 4th, 2024, paid them $41,722. What was promised: Why Unified's service promised end-to-end Amazon FBA automation, including listing, fulfillment, and marketing. Most importantly, they promoted a guarantee that if performance benchmarks or sales forecasts were not met, a full refund would be honored. What Happened: My account did nothing. Worse, I was forced to continually pay Amazon to dispose of unsold inventory. Amazon flagged the products dropshipped by Why Unified as counterfeit. Why Unified refused to defend the authenticity of the products and became non-responsive to my continual requests. Consequently, my Amazon account was shut down. I wanted this to work and gave them the benefit of the doubt through conclusion of the 12 month contract, and for the past six months, I’ve followed every step they’ve outlined to receive a full refund. They provide the same repetitive statements without delivering any meaningful resolution or proof of progress. They have repeatedly promised "access to a Compliance Dashboard within 24-72 hours", yet this has not been provided after an extended period (4+ months) of waiting and numerous (8-10) requests. The excuses are not genuine and only delay. It's not complicated. I paid $41,722 (plus Amazon disposal fees), and Why Unified has not delivered at all. Their “Compliance Investigation” required for a refund is simply a delay tactic and should have been completed many months ago. I have complied with all requests, provided the necessary information, and yet there is still no timeline, resolution and no actionable steps communicated beyond generic responses to me and other users here on BBB. This lack of transparency and accountability is unacceptable. I am requesting an immediate and definitive resolution to this matter.

  Business Response

  Date: 08/19/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.
  
  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 24–72 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.

  
  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.
  

  
  

  Customer Answer

  Date: 08/26/2025

  
  Complaint: ********
  
  I am rejecting this response because nothing communicated in the response is true. It is the same generic response given to every other complaint. Per the response, it is clear they didn't read my complaint at all as I already addressed every delay tactic used in the response.

  As stated in my complaint, you and your team have been telling me for 4-5 months that I would be receiving a link to the compliance dashboard within 24-72 hours. You even stated this in your responce to this complaint, and yet over 144 hours later I am still without a link to the ever so important compliance dashboard.  Please respond to me and my specific situation without all the made up nonsense. Only you and your team had access to my account, so refund me and audit them. Your long term audit is a stall tactic and it is exhausting and dishonest. You promised a lot for my $42k, and have delivered nothing. Per your promise and written guarantee, please just return my funds.
  
  Sincerely,
  
  ***** ******

  Business Response

  Date: 09/16/2025

  Why Unified Complaint Update
  
  All compliance-related matters, including complaints and reviews, are handled exclusively through our Compliance Dashboard at *************************************.
  In line with our commitment to resolving user concerns, Why Unified® chooses not to address compliance issues on third-party platforms like the Better Business Bureau (BBB). The BBB, a private organization not affiliated with any government entity, operates similarly to a standard review website. Instead, we prioritize our internal Compliance Dashboard to ensure a streamlined and secure process for our clients.
  
  Under the INFORM Consumers Act, we are legally required to securely collect and verify consumer information to protect your data and prevent unauthorized access. This mandates identity verification via our Compliance Dashboard.
  
  Previous unsuccessful login attempts were likely due to incomplete identity verification, a necessary step for account security. To resolve your complaint, please follow these steps:
  
  1. Log in: Visit *************************************
  2. Enter Phone Number: Use the phone number tied to your account.
  3. Verify Identity: Enter the one-time passcode (OTP) sent to your phone.
  4. Resolve Complaint: Access all necessary information to address your issue.
  
  Trouble Logging In? Click the "Trouble Logging In" link on the dashboard to contact our Compliance Support Team for prompt assistance.
  Once we have reviewed and addressed your concerns through the dashboard, you may return to the BBB to reflect your experience with the resolution process.
  
  Thank you for your cooperation.

  Customer Answer

  Date: 09/22/2025

  
  Complaint: ********
  
  I am rejecting this response because:

  It seems I was only given access to the long awaited "Compliance Dashboard" because of my BBB complaint. WhyUnified identified my complaint, provided dashboard access all so they could tell me there to remove my BBB complain, threatening that no refund review progress will be made otherwise. Zero proprietary information was share about WhyUnified. Once again, delay and stall tactics at work. So now the dashboard I finally have access to is flagged and won't show me any info on my refund review. It is all a scam.

  "To prevent the dissemination of further proprietary information, we are unable to grant access to your compliance account until this matter is resolved. We request your cooperation in removing the infringing content so that compliance steps can continue."  

  If the infringing content can be identified, and the claim is substantiated as something I had privy access to, and it is not public, I will remove it.  So far, its just games, and I am tired of it. Refund me, and I will no longer have need for this complaint.  
  
  Sincerely,
  
  ***** ******

  Business Response

  Date: 10/30/2025

  We want to resolve this for you quickly and securely.
  Why Unified processes all account and compliance matters securely through our Compliance Dashboard.
  Please see attached document.
  

• Initial Complaint

  Date:08/15/2025

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I signed up with WhyUnifed in December of 2023 for their Amazon Prime program. I was given guarantees and they had set expectations - in writing - that if the projected sales were not hit within the contract period, I would be given a full refund. The condition was that I needed to follow their recommendations and guidance which I did very diligently as I was new to Amazon FBA. We signed the deal and I wired them $14,000 to cover their fee and the initial inventory. The sales were abysmal. WU did not hit anywhere near the projected sales they had guaranteed, by a huge margin. I understand that these things can take some time so I remained patient and complied with all their requests. We're talking a six figure sales promise and the reality was just a few hundred dollars. Not even close. Over a year goes by and no improvement in sales and the contract was coming to an end. Instead of asking for my refund, I was willing to work with them to continue the store and see if they can still hit the mark. All I wanted to do was have this conversation to work out a deal but instead I was ignored. When someone finally did respond, I was at a point where I just wanted my refund. A "manager" was assigned to my case, I was given a link to a form to put in the formal request for a refund which I submitted. That was back in May of 2025 and zero communications since then even after multiple follow ups were sent.
  

  Business Response

  Date: 08/22/2025

  We are writing to inform you that your request for review under the Why Unified Platform Guarantee is currently undergoing an extended compliance investigation.
  As part of our responsibility to uphold the integrity of the Why Unified Platform and ensure consistent standards across our platform, our Compliance and Audit Teams have identified several factors requiring closer examination. These may include unusual account activity, inconsistencies in marketplace data, alignment with our fulfillment and performance protocols, or other operational anomalies. While these indicators do not suggest any definitive outcome, they warrant further review in accordance with our Terms of Service and internal compliance policies.

  Review Status
  Our team is currently in the process of analyzing both internal records and external data sources relevant to your account. This comprehensive approach helps ensure that each case is reviewed accurately and fairly. Due to the nature of this process, the timeline may vary depending on the complexity of the findings.
  To keep you informed, you will receive an invitation within 24–72 hours to access our Compliance Dashboard, where you can track the status of your review and receive ongoing updates.

  Compliance Questionnaire
  As part of the compliance review process, you will have the opportunity to complete a brief questionnaire within your Compliance Dashboard. This questionnaire allows you to provide additional context that may assist our team in better understanding your account activity and addressing any compliance-related questions.
  Submitting the questionnaire does not guarantee a specific outcome, but it can help inform our investigation and potentially expedite the review process. Once submitted, your responses will be reviewed alongside internal records and relevant external data.