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trust in the age of ai clarity for better decisions

Trust in the Age of AI: Clarity for Better Decisions

Artificial intelligence is transforming how people search, evaluate options, and make decisions. Through Trust in the Age of AI, Better Business Bureau® of Michigan is helping businesses and consumers navigate this shift with greater clarity, responsibility, and trust.

Just as BBB helped bring honesty and accountability to advertising during periods of rapid change, we are continuing that role as AI becomes embedded in everyday decisions.

Explore the Blaze AI Summit

What Is Trust in the Age of AI?

“Trust in the Age of AI” is a BBB of Michigan learning series designed to provide clear, responsible guidance on how artificial intelligence should be used, not just how it works.

This initiative focuses on helping businesses and consumers understand AI’s role in real-world decisions, where trust can be gained or lost, and how ethical, transparent use of AI supports long-term credibility.

Sessions are designed to be accessible and grounded in Better Business Bureau’s long-standing role as a trusted, neutral resource during times of marketplace change.

Featured Event: Blaze AI Summit

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BBB® Blaze AI Summit

The BLAZE AI Summit was a one-day, high-impact experience designed to help small and mid-sized business leaders move from AI curiosity to real-world application.

Held on July 14 in Grand Rapids, the summit brought together experienced leaders, practitioners, and educators who shared practical guidance, real-world examples, and live demonstrations of how AI could be effectively applied in business.

View Blaze AI Summit Recap

Bring a Free AI Workshop to Your Group

The Better Business Bureau of Michigan now offers free AI workshops for business groups and organizations across the state. These sessions are designed to be accessible, practical, and immediately useful for business owners and professionals at any stage of AI adoption.

Our team will do its best to bring sessions to communities across the state. In-person availability may depend on location, attendance, and scheduling. If an in-person session is not feasible, we can discuss alternatives, including a virtual workshop for your group.

Choose a session below, then use our booking page to request a date and time. When booking your session, please include your organization's name, preferred location, and expected number of participants in the notes section.

AI Assistants
AI Assistants in Practice: Designing Bots That Support, Not Replace, People

AI assistants are becoming more common in customer service, operations, and internal workflows.

This session explores how businesses can design and use AI assistants to enhance human work rather than replace it, keeping judgment, accountability, and trust firmly in human hands.

Book Now
Using Genrative AI Responsibly
Harnessing AI for Small Businesses: What to Automate and What to Own

Discover how to use AI to reduce workload and improve decision-making while keeping human judgment, accountability and customer trust at the center.

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Being Found in the Age of AI: Search, Answer Engines, and Visibility
Being Found in the Age of AI: Search, Answer Engines, and Visibility

Learn how AI-powered search is changing how customers find businesses and how to structure your information to stay visible in an answer-first world.

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BBB® AI HUB

BBB AI Hub is the Better Business Bureau’s trusted destination for practical, responsible AI learning.

Through accessible classes, resources, certifications, and guided learning pathways, BBB AI Hub helps businesses, nonprofits, educators, students, and leaders build confidence, apply AI effectively, and prepare for an AI-powered future.

Learn more!

Why Learn About AI from BBB of Michigan?

BBB of Michigan does not sell AI tools or promote platforms.

We provide neutral, non-vendor education designed to help businesses and consumers understand how AI affects trust, transparency, and decision-making.

Our role is not to push adoption, but to help people ask better questions, understand risks, and use AI in ways that protect credibility and public confidence.

Related BBB Resources

Frequently Asked Questions

Stay Connected. Learn More. Get Involved.

Explore BBB of Michigan programs, free presentations, and ways to stay informed as the marketplace continues to change.

Explore BBB of Michigan Programs
Better Business Bureau Media Kit

Download our 2026 BBB of Michigan Media Kit

The Media Kit outlines upcoming events, partnerships, and visibility opportunities available through the Better Business Bureau of Michigan. Inside, you’ll find audience insights, customizable event sponsorship levels, and ways to align your brand with BBB’s trusted reputation. Use this guide to choose the package that best fits your goals, budget, and desired reach.

Download now

More BBB Educational Foundation Programs

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Trust Lab® Technology

Empowering Michigan Businesses Through AI & Data-Driven Insights.

Trust Lab® Research and Programs
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Webinars/Seminars/Training

The BBB Educational Foundation hosts webinars, seminars and training for businesses and nonprofits.

Better Business Bureau training sessions
Torch award for ethics
Awards

Learn more about our annual Torch and Trust Awards and our Trust Scholarships and how you can apply.

Learn about the BBB Award Programs
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Donate

Make a tax-deductible donation to the BBB Educational Foundation to help support the free programming provided to local schools, seniors, community groups and businesses.

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