Clarity
Understand how AI influences information, choices, and everyday business activities.
Understanding AI. Building trust.
Trust in the Age of AI is BBB of Michigan's educational initiative helping businesses and consumers navigate artificial intelligence through responsible decision-making, ethical practices, and practical guidance.
Responsibility
Explore ethical use, transparency, and human oversight.
Confidence
Make better-informed decisions that protect credibility and build trust.
Free AI workshops
BBB of Michigan offers free, practical AI workshops for business groups and organizations statewide. In-person sessions depend on location, attendance, and scheduling, with virtual options available when needed.
Free AI Workshop
AI assistants in practice: designing bots that support, not replace
Explore how AI assistants can improve customer service and internal workflows while preserving human judgment and accountability.
Free AI Workshop
Harnessing AI for small businesses: knowing what to automate and what to own
Discover practical ways to reduce repetitive work, improve efficiency, and make responsible decisions about AI adoption.
Free AI Workshop
Being found in the age of AI: search, answer engines, and visibility
Learn how AI-powered search is changing online discovery and what businesses can do to maintain visibility.
Select a topic and request a date through our booking page. Include your organization's name, location, preferred format, and expected attendance.
Featured Educational Experience
From AI curiosity to real-world application
On July 14, 2026, BBB of Michigan's BLAZE AI Summit brought business leaders and innovators to Grand Rapids to explore real-world AI applications, responsible innovation, and opportunities for business growth.
BLAZE AI summit
Learn more about BLAZE AIWhy learn About AI from BBB?
BBB of Michigan provides unbiased AI education without promoting specific tools or platforms, helping businesses and consumers recognize risks, make informed decisions, and build trust through responsible AI practices.
BBB AI hub
Trusted, practical AI learning through classes, resources, certifications, and guided pathways, helping businesses, nonprofits, educators, students, and leaders use AI responsibly and prepare for the future.
BBB Trust Lab
Trust Lab uses AI and data-driven insights to measure trust, understand Michigan’s evolving business landscape, and develop programs that help make Michigan the nation’s most trustworthy place to do business.
Your Next Opportunity Starts Here.
Media kit & sponsor guide
Discover upcoming BBB events, sponsorship opportunities, audience insights, and customizable partnerships designed to elevate your brand, expand your reach, and align your business with trust.
Additional resources
Business licensing education series
Navigate Michigan's business requirements with clear, practical guidance to help your business operate responsibly, ethically, and in compliance with state regulations.
BBB standards of trust
Discover how ethical business practices build trust, strengthen credibility, and foster lasting relationships that support long-term success.
The sign of a better business
Discover what it means to be BBB Accredited and learn how to leverage the Sign of a Better Business to build trust, strengthen credibility, and showcase your commitment to ethical business practices.
For Michigan consumers
Make confident marketplace decisions with trusted BBB resources.
For Michigan businesses
Build trust, strengthen your reputation, and access tools for lasting success.
Find answers to common questions about AI
Frequently asked questions
No. Sessions focus on understanding AI’s role in decisions, trust, and responsible use rather than on technical implementation.
No. Sessions are designed to be accessible to beginners through intermediate users.
With the exception of the AI Summit in July, sessions are free of charge at this time. Participation details may change later in the year.
Both programs focus on helping businesses operate responsibly. Licensing focuses on compliance, while Trust in the Age of AI focuses on ethical and transparent use of emerging technology.
Yes, when possible. Recordings and follow-up resources will be shared with registrants.
Your BBB has a variety of events designed to educate and engage Michigan businesses and consumers. View our media kit to see upcoming initiatives and opportunities to get involved.