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Artificial intelligence HQ

AI is changing how people find, vet and buy from businesses. Use BBB’s guidance to put AI to work responsibly, show up in AI-powered search and spot AI-driven scams.

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BBB AI HUB

Learn AI with BBB

Classes, workshops and certifications for small businesses, nonprofits, educators and professionals. Start where you are with a Foundation, Application or Innovation pathway.

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BBB guidance

BBB’s tips for ethical AI usage

Businesses should consider applying these 10 tips for ethical artificial intelligence (AI) usage to foster trust in the marketplace and adhere to ethical business practices.

Using AI

Put AI to work in your business

AI for customer experience

The quality and speed of your customer service can make or break your business. Use AI to improve your customer service experiences.

How to use AI for customer service

Streamline marketing with AI

As a business owner, one of the easiest ways to get started with artificial intelligence (AI) is in your company’s marketing. Read BBB’s tips for implementing AI in your business’s marketing.

AI tips for marketing

Data collection for AI

If you’re ready to implement artificial intelligence (AI) in your business, then know this: data is key. Here are BBB’s tips for planning for your data needs, securely storing data, and creating processes within your company.

How to collect and store AI data

BBB AI Hub

Where trust meets technology

Ready to go beyond tips? Build AI skills for yourself or your team with hands-on training and certifications from BBB.