Trust Lab®

Trust Lab® was created to quantify and actively improve trust for businesses and consumers in West Michigan.

Trust Lab measures trust and uses the data to create and support programs aimed at making Western Michigan the most trustworthy place in the United States to do business​.

 

 

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Research

Through strategic partnerships, Trust Lab® conducts and supports marketplace research that provides further insight into trust in specific industries and the Western Michigan Marketplace.

Explore Trust Lab® Research
Foundation AEM items
Education

Using the information provided through research and data collected by the Better Business Bureau, Trust Lab® provides education and training opportunities for local businesses on issues that affect Trust in the marketplace.

Educational Programs

 

 

 

Trust Lab® Sponsors

Amway is a sponsor of the BBB Torch Award for Ethics
Amway
Ayers Basement Systems is a sponsor of the BBB Torch Award for Ethics
Ayers Basement Systems
BHS is a sponsor of the BBB Torch Award for Ethics
BHS Insurance
Blue cross logo
Blue Cross Blue Shield of Michigan
Centennial Securities is a sponsor of the BBB Torch Award for Ethics
Centennial Securities
Lake Michigan Credit Union is a sponsor of the BBB Torch Award for Ethics
LMCU
Mercantile Bank is a sponsor of the BBB Torch Award for Ethics
Mercantile Bank
Meijer is a BBB program sponsor
Meijer