Upcoming BBB Events

Join the Better Business Bureau® of Michigan at Tech Week Grand Rapids on September 17 for Being Found in the Age of AI, a practical workshop designed to help small businesses strengthen their digital presence for the next generation of search. Attendees will be introduced to Answer Engine Optimization (AEO), an emerging approach to improving how businesses are discovered, understood, and referenced by tools such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.

Through practical examples and actionable guidance, participants will learn how to better structure their websites, business listings, and digital content so AI platforms can more easily recognize their expertise, understand their services, and identify their businesses as credible sources.

This workshop is part of BBB of Michigan’s Trust in the Age of AI educational initiative, created to help Michigan businesses understand emerging AI technologies, use them responsibly, and prepare for the ways artificial intelligence is reshaping business operations and consumer decision-making. Presented by Jonathan Casteel, Manager of Data Analytics, and Wendell Gafford, Director of Business Relations, BBB of Michigan. 

Free admission; registration is required.

Join the Better Business Bureau® of Michigan for a free virtual session in our Building & Maintenance Licensing Education Series, presented in partnership with the Michigan Department of Licensing and Regulatory Affairs — Bureau of Construction Codes (LARA-BCC). This session will be hosted on September 22, 2026, at 11:30 a.m. Virtually.

Designed to help business owners better understand Michigan licensing requirements and avoid costly compliance mistakes, this educational session will feature Kelly Bean of LARA-BCC, who will cover residential builder requirements, the differences between maintenance and construction licenses, and common licensing and compliance issues businesses should know.

Free admission; registration is required.

Join the Better Business Bureau® of Michigan on November 11, 2026, at the Detroit Yacht Club on Belle Isle for the 2026 Torch Awards for Ethics, an evening recognizing Michigan businesses that demonstrate exceptional ethics, integrity, and a commitment to building trust with their customers, employees, and communities.

Guests will enjoy networking, a cocktail reception, and the awards ceremony, where this year’s Torch Awards for Ethics winners will be announced, along with recognition of the BBB Trust Award recipient. Connect with business and community leaders from across Michigan while celebrating the organizations and individuals helping strengthen trust in our marketplace.

Detroit Yacht Club | Belle Isle | 4:30–7:00 p.m.