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Split image showing BBB Torch Awards for Ethics on left and Trust Award on right.

The 2026 BBB Torch & Trust Awards Celebration

Join the first-ever BBB Torch & Trust Awards Celebration to find out who the newest champions in Trust are and enjoy an extravagant evening full of networking opportunities, fireside conversations, hors d'oeuvres, and the Detroit Yacht Club. November 11, 2026 | 4:30–8:00 p.m.

Purchase tickets here
A woman in a beige blazer poses next to text announcing her as the emcee for the Better Business Bureau's Torch Awards for Ethics.

2026 BBB Torch & Trust Awards Celebration Emcee

Sandra Ali | CBS News Detroit

Sandra Ali, award-winning CBS News Detroit morning anchor, is a trusted voice in Metro Detroit. A Syracuse and Northwestern graduate, she has interviewed world leaders and covered major national stories. She brings warmth, energy, and a passion for community to the stage.

Meet the BBB® Trust Award recipients of 2026!

A woman stands confidently with arms crossed beside a "BBB Trust Award" plaque, 2026 honoree Jennifer Borowy, CEO of Michigan First Credit Union.

president and CEO of Michigan First Credit Union

Jennifer Borowy

Jennifer Borowy, President & CEO of Michigan First Credit Union, brings 18+ years of financial industry experience and a track record of transformational leadership. Honored by Crain’s Detroit Business and DBusiness, she champions innovation and community development.

Watch now: Michigan First CU - 100 Years
Portrait of an older man beside text: "Better Business Bureau Trust Award 2026 Honoree, Raymond Lozano, Executive Director of Mexicantown Community Development Corporation."

Executive Director, MexicantownCDC

Raymond Lozano

Raymond Lozano, Executive Director of MexicantownCDC, has dedicated decades to strengthening Detroit through business development, cultural advocacy, and community service. A Vietnam veteran and former Michigan Hispanic Chamber of Commerce leader, he received Mexico’s Ohtli Award in 2024.

2026 BBB Torch Award Category Finalist

Category I: 1-3 employees
A Path to Peace LLC | Gold Coast Doulas, LLC | Koehler Rescue Services LLC | Michbruc Multimedia

Category II: 4-15 employees
Custom Computer Company | Haley Funeral Directors | Legend Roofing | Spaces Designer Homes

Category III: 16-35 employees
Above Roofing | Everdry Basement Waterproofing | Giroux Pappas Law | Plummers Disposal Service

Category IV: 36-60 employees
Foundation Specialist, LLC | Thermal-Tec/Michigan, Inc | Zip Xpress

Category V: 61-100 employees
Basements Plus

Category VI: 100+ employees
Groundworks (formerly Foundation Systems of Michigan) | Nyman Turkish PC | Seelye Auto Group

Nonprofit Organizations:

Category VII: 1-20 employees
Life Irrigation | Minority Education Freedom Foundation | The Momentum Center dba Extended Grace

Category VIII: 21+ employees
Junior Achievement of the Michigan Great Lakes, Inc. | Kids’ Food Basket | TechTown Detroit

An Unforgettable Evening Celebrating Trust

November 11, 2026 | Detroit Yacht Club, Belle Isle

Be part of Michigan's first-ever combined BBB Torch & Trust Awards Celebration! Enjoy engaging fireside conversations, meaningful networking, and hors d'oeuvres in the elegant setting of the Detroit Yacht Club as we honor outstanding ethical leadership.

Evening Schedule

  • 4:30–5:30 p.m. | Reception & Networking

  • 5:30–7:00 p.m. | Awards Ceremony

  • 7:00–8:00 p.m. | Optional Networking & Photos

Celebrate excellence. Build connections. Be part of history!

Logos of BBB Torch Awards for Ethics sponsors, including Amway, Park West Gallery, Centennial Securities, and more.
Split image showing BBB Torch Awards for Ethics on left and Trust Award on right.

Better Business Bureau of Michigan

The 2026 BBB® Torch & Trust Awards Celebration

Register and save your seat for the first-ever BBB Torch & Trust Celebration! On November 11, 2026 | 4:30–8:00 p.m. | Detroit Yacht Club

Better Business Bureau of Michigan 2027 media kit cover with map, photos of workers, and the text "Expand Your Reach & Build Greater Trust."

Your Next Opportunity Starts Here.

Media kit & sponsor guide

Discover upcoming BBB events, sponsorship opportunities, audience insights, and customizable partnerships designed to elevate your brand, expand your reach, and align your business with trust.

Eligibility & rules

To be eligible for a BBB Torch Award, an organization must:

  • Have been in operation for at least 3 years

  • Have earned at least a “B” rating from BBB

  • Indicate that they have met their financial obligations (charities)

  • Not have won this award in the past three years (2023, 2024, or 2025)

  • Operate in the BBB of Michigan service area

An organization is not eligible to compete if they have not met all of the above criteria.
Note: BBB Accreditation is NOT a requirement to apply for or receive this award.

Anyone can nominate an organization.
Businesses and nonprofits are invited to submit a formal application for the BBB Torch Award.

The application includes information about your organization and why it deserves a Torch Award for Ethics.

Submissions are grouped into categories by number of employees. One winner is picked per category for the award.

Business:

Category I: 1-3 employees

Category II: 4-15 employees

Category III: 16-35 employees

Category IV: 36-60 employees

Category V: 61-100 employees

Category VI: 100+ employees

Nonprofit:

Category VII: 1-20 employees

Category VIII: 21+ employees

Judging process

Entries will be reviewed by an independent panel of judges drawn from the business and nonprofit community.

The judges determine the finalists and award recipients for each category.

Finalists and winners will be recognized at the Torch Awards for Ethics ceremony, to be held each year.

BBB of Michigan service area

The BBB of Michigan serves 80 of Michigan's 83 counties. The only counties not served by the BBB of Michigan are Monroe, Hillsdale, and Lenawee counties.

Map of Michigan highlighting three counties in the southeastern region in gray.