Complaints
This profile includes complaints for Amazon.com's headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 59,634 total complaints in the last 3 years.
- 21,490 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:10/25/2022
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I am a self publishing author that uses Amazon's Kindle ***** platform. Last month 9/22, there was an issue with my direct deposit which ended up in a BBB complaint against my bank. They credited me $75. When I spoke with Amazon's KDP team I was advised that all I had to do to get the hold off my account and receive payments was take my card off the account and put it back on. Which I did, and according to their call center, reflects on the account. Yet, they did not lift my hold like they said they would meaning I have another month without royalty payments. I have email proof that says to do what I did and that it would be "good to go" to receive future payments. Yet now that it's payout time for October, they haven't removed my hold and I will have to wait another month to be paid what I've earned. Upon calling I get a run around about the hold when I did, EXACTLY what I was supposed to do. Please remove my hold and send my payments ASAP.Business Response
Date: 10/28/2022
On 10/28, the Executive Customer relations team reached out to **************** to confirm that we are investigating the payment issue.Initial Complaint
Date:10/25/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I placed an order on Amazon on 10/22/2022 for shower door which was going to ship in 1-2 weeks. Couple of hours later I decided that the timeline is not going to work for me and attempted to cancel the order. The order could not be canceled automatically even though it is going to ship for at least another week. I contacted customer support and got the most bizarre response: "The order entered pre-ship stage and can only be canceled AFTER IT SHIPS". This is 200 lbs shower door. I don't want to deal with logistics of returning such a large item. I frankly do not understand why Amazon cannot stop shipping of the order. In any case, I want to cancel this order and do not my credit card charged for this item.Order number: 111-2976074-4510667Business Response
Date: 10/27/2022
Hello ****,
I am Raman from Amazon.com. I am writing in response to a complaint filed on your behalf by the Better Business Bureau BBB - I have provided the BBB with a copy of this message.
I see the concern you have shared with the extended delivery date that you see on your Order ID: ******************* and have looked up all options. The response we shared with you was correct, we are not able to cancel the order at this time as it is preparing to ship.
You have not been charged for your order yet, but when the carrier reaches you to schedule the delivery, you can refuse it and a full refund would be issued. I do realize that having to accept the item and then return would be unwieldy.
Refusing the delivery is the best option available at this time, and I have passed on your feedback to the correct internal team.
I hope this works for you. Please feel free to contact us directly by replying to [email protected] if we can be of further assistance in this matter.
Regards,
Raman R.
Amazon.com
http://www.amazon.comInitial Complaint
Date:10/25/2022
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I was banned from leaving reviews on Amazon without any info as to why. I immediately re-read the guidelines and I didn't break any rules so I contacted Amazon. They wouldn't tell me why but said they'd restore my ability to write reviews. This happened 3 more times and each time it wasn't restored! Items are getting crappy/scammy on Amazon and the purchasers deserve the right to leave a review so others know what to expect when buying! They keep telling me they'll restore it and haven't. I can't even ask a question about a product I want to buy anymore!!!! Absurd and I'm about to cancel our family's membership unless they fix this ASAP! ******* is pretty much the same thing with 2 day shipping and it's free. So fed up with the way Amazon has been doing business and treating their members!Business Response
Date: 11/02/2022
Hello *******,
Amazon previously sent you an email explaining that we had detected unusual review and rating activity associated with this account, leading us to remove all of its reviews and ratings, and restricting it such that it is no longer able to contribute reviews, ratings, customer questions and answers, and other related Community content. As a result of your inquiry regarding this action, we reviewed this case and our decision thoroughly and have come to the same conclusion. We will not restore this account's ability to contribute with Community content.
Why is this happening?
Customer reviews and ratings are meant to help customers make informed purchase decisions through unbiased product feedback. Reviews and ratings that are in violation of our Community Guidelines and our Review policies are not allowed.
This account can no longer contribute content for the following reasons ${DELETE NOT APPLICABLE REASONS}:
-- Reviews, ratings, and votes were posted in exchange for compensation, such as gift cards, product refunds, review swaps, or free or discounted products.
To learn more about this policy, go to "Community Guidelines":
https://www.amazon.com/gp/help/customer/display.html?nodeId=*********
We cannot share additional information about this decision.
Amazon Review Moderation teamInitial Complaint
Date:10/25/2022
Type:Product IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Amazon took $20 dollars out of my account unauthorized. I discontinued my prime weeks ago and they took money out for it todayBusiness Response
Date: 10/27/2022
Hello,
I am ******* from Amazon.com.
I'm writing in response to a complaint filed on your behalf by the Better Business Bureau BBB - I've provided the BBB with a copy of this message.
I am sorry for the inconvenience caused to you with prime charge. I have checked the information and see that a refund is issued for the prime charge.
A refund was issued to your original payment method on October 25, 2022 for $15.89.
In most cases, once a refund has been submitted, the issuing bank will post it to your account within 3-5 business days. This time frame may vary from one financial institution to another.
we appreciate your time and patience in this regards. We look forward to seeing you again soon.
Regards,
******* GajjalaCustomer Answer
Date: 10/27/2022
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
*********************Initial Complaint
Date:10/25/2022
Type:Sales and Advertising IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Date of Transaction:10/24 Issue with parties: Amazon, **** and **************** I had bought a 2G security system, and down in the grouping for compatibility was the ***************** SIM Card $30 for 6months home security. Upon arrival and after installation of security system all of the parameters loaded, it wouldn't dial out or receive the *** and/or Disarm Message, so I reached out to the phone company first, and they replied with they no longer carry 2G Coverage and to get in contact with one who processed payment Amazon. Which I had informed them that they no longer offered it and they pointed their finger at *****************. It still states that the sim card is 2G on Amazon Web Based Server. Which leads me to believe that they intend to receive the next user with the same false advertisment, and pretext that they had used on me.Business Response
Date: 10/27/2022
Hello *******,
I am Raman from Amazon.com. I am writing in response to a complaint filed on your behalf by the Better Business Bureau BBB - I have provided the BBB with a copy of this message.
I see the concern you have shared with the order for the *** card and have reviewed the concern in detail. We regret the inconvenience caused and have forwarded your feedback to our internal teams.
They will look into the issue of compatibility and take action as appropriate.
In the meanwhile, I have issued you a free prepaid return label on the issue, you will see it on your order details page. Once the item is returned and processed, you would get a full refund.
We appreciate your patience and understanding while we strive toward resolving your concerns.
Please feel free to contact us directly by replying to [email protected] if we can be of further assistance in this matter.
Regards,
Raman R.
Amazon.com
http://www.amazon.comCustomer Answer
Date: 10/28/2022
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
*************************Initial Complaint
Date:10/25/2022
Type:Delivery IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I order "12" packets of Onion Gravy Mix from Amazon on October 12, 2022 and when it was delivered on Saturday October 22, 2022 there was only "One" packet in the package. (i was wondering why the package was sooo small and narrow", and the package itself was a "Flat" parcel with "One" packet of onion gravy mix in it, ridiculous to say the least. I paid $14.46 for 12 packets, not for "one" packet. I tried to make a complaint online but there is no where to do so for this particular product. IT says contact "Manufacturer", but I did not order it from the manufacturer, I order it from Amazon.Customer Answer
Date: 10/26/2022
Order #***-2278623-2009005Business Response
Date: 11/01/2022
Hello *****************,
I'm ***** from Amazon.com. I'm writing in response to a complaint filed on your behalf by the Better Business Bureau BBB - I've provided the BBB with a copy of this message.
I've reviewed your BBB complaint and I'm sorry to learn you did not receive all the 12 packs of ********* Onion Gravy Mix in your order.
Upon checking your order, I found that a replacement order was sent. We hope you have received the correct item in the replacement order.
Please feel free to contact us directly by replying to [email protected] if we can be of further assistance.
Regards,
*****
Amazon.com
http://www.amazon.comCustomer Answer
Date: 11/01/2022
Complaint: 18304396
I am rejecting this response because:I have "not received" the items as of todays date.
Sincerely,
*****************Business Response
Date: 11/04/2022
Hello *****************,
I'm ***** from Amazon.com. I'm writing in response to a complaint filed on your behalf by the Better Business Bureau BBB - I've provided the BBB with a copy of this message.
I've reviewed your BBB correspondence and I'd like to confirm that the replacement order for ********* Onion Gravy Mix, **** oz (Pack of 12) was delivered on November 03, 2022.
We'd request you to please confirm if you've received the package and with the right quantity this time.
Please feel free to contact us directly by replying to [email protected] if we can be of further assistance.
Regards,
*****
Amazon.com
http://www.amazon.comCustomer Answer
Date: 11/04/2022
Complaint: 18304396
I am rejecting this response because:The package was delivered with "items missing". The package delivered only had "ONE" pack of onion gravy, not "12" as ordered.
Sincerely,
*****************Business Response
Date: 11/08/2022
Hello,
I'm ***** from Amazon.com.
I've reviewed your correspondence and I'm sorry to learn that the replacement order was also with incorrect pack quantities.
I thank you for helping us with the images. We'll investigate further and make sure this doesn't happen to anyone else. In the meantime, the item may temporarily be unavailable to purchase from Amazon.com, though it may be available from other sellers on the Amazon.com website.
I have issued a full refund of $14.46, which will be processed to your original payment method within 3-5 business days.
Regards,
*****
Amazon.com
http://www.amazon.comCustomer Answer
Date: 11/08/2022
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
*****************Initial Complaint
Date:10/25/2022
Type:Product IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On 9/23/22, I placed Order # ***-5152615-7017042 for a Furrion Wireless Camera system for our new RV as the dealer informed us to order the 4 camera system. When this order arrived, I could tell by the photo on the box this was not the correct camera system, requested a return, returned the product to the *** store in the original undamaged packaging in the original shipping package, and I received confirmation from *** this was returned to Amazon on 9/28/22, signed by the *** TEAM, and for this I received my credit of $1,220.52 to my purchasing credit card.On 9/24/22, my wife, not knowing I had ordered the 4 camera system the day before, also ordered the same 4 camera Furrion Wireless Camera system under order # ***-1535856-8041851. Realizing from the camera system ordered the day before, this too would be the wrong system, this one was also returned to the *** store on the same day as the previously ordered one in the original undamaged packaging, in the original shipping package, and I received confirmation from *** this was returned to Amazon on 9/28/22, signed by the *** TEAM. However, I have yet to receive my credit of $1,076.21 to my purchasing credit card. I have contacted Amazon multiple times, on 10/3/22 speaking with ****, on 10/12/22 speaking with ****, on 10/13/22 online chatting with ******, on 10/20/22 speaking with ******, and again today, on 10/25/22, speaking with ******, a Supervisor. ******************, and ****** confirmed with me Amazon received the returned item. ****** confirmed as well and stated she escalated this. ****** confirmed as well and informed me the retail department could not issue the refund, it would have to come from the ********************* however, ****** refused to transfer me to the ******************** stating there is no number and said he sent them an email for which I am to wait an additional 2 business days for an email from them.Business Response
Date: 10/27/2022
Hello *****,
I am Raman from Amazon.com. I am writing in response to a complaint filed on your behalf by the Better Business Bureau BBB - I have provided the BBB with a copy of this message.
I see the concern over the refund status of your returned order and have looked into the matter in detail. We regret the inconvenience caused.
A refund has already been requested on Thursday, October 27, 2022. You should see it in the next 3-5 business days.
It can take upto 30 business days for returns to be received and processed, and the corresponding refunds to be issued. We appreciate your patience in this matter.
Please feel free to contact us directly by replying to [email protected] if we can be of further assistance in this matter.
Regards,
Raman R.
Amazon.com
http://www.amazon.comCustomer Answer
Date: 11/01/2022
Better Business Bureau:
I am following up as I can now confirm Amazon issued the credit for the original purchase price, and the credit has been posted to my credit card account. This is the resolution I was expecting, and now that Amazon has finally fulfilled their responsibility for this credit, I am happy with the outcome of this complaint, and this case can be closed.
Thanks,
***********************
Initial Complaint
Date:10/25/2022
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Greetings of Peace!I am ****** *********************, the legal owner of the selling account, Abundance 2021. I am writing to request your help to reach out to Amazon and to reinstate my Amazon seller account as it is deactivated for months now after I had my video call verification interview to confirm my identity and ownership of this account.I submitted all of the information and documents they requested but Amazon is not responding to my appeals.I sent several Gas utility bills in the hope that Amazon could verify my identity by verifying it from my service provider but still I have no luck. I even sent the following documents to confirm my ownership but they are still not sufficient to reactivate my seller account.- Utility BIll dated July 2022 - My Drivers license (front and back)- Bank Account Statement - Articles of Organization - Business Permit - 2021 Abundance LLC - Business Permit - ****** ********************* - Document from Secretary of State Statement of Information I am hoping that you can help me reach out to Amazon to reactivate my seller account or at least get more information that I need to complete the account reactivation. I am hoping for a positive response so I can continue selling on Amazon.Thank you.Sincerely,****** ********************* Abundance 2021 **************************Business Response
Date: 10/28/2022
Hello *********************/Abundance 2021,
Your submission has been reviewed and your account has been reactivated.
To view your account performance, select "Account Health" on the home screen of the Amazon Seller app on your iOS or Android device, or go to the "Account Health" page in Seller Central:
https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_ap
The "Account Health" page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.
-- iOS App: https://itunes.apple.com/us/app/amazon-seller/***********
-- Android App: https://play.google.com/store/apps/details?id=*************************************.android&hl=en_USCustomer Answer
Date: 10/28/2022
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
****** *********************Initial Complaint
Date:10/25/2022
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
We signed up to sell on Amazon FBA. I paid $39.99 upfront. I tried to use the sight and it's asking me to pay another $39.99. When I communicate with Amazon Central, they have NO record of me paying. When I call Amazon Customer Support, they have a record. I contacted my bank to dispute this charge. I was informed that they may charge me $15.00 to recover the $39.99. I will attach the paperwork from Amazon Central stating I did not pay and I will attach my bank record that shows I did pay. Iam looking for a refund of the $39.99 and the $15.00Business Response
Date: 10/27/2022
Hello!
I confirmed this seller did not complete registration. I did not see any charge for $39.99 completed since registration wasn't completed. No refund can be completed until we have the charge confirmed, but the charge won't confirm until registration is complete.
Seller is misinformed of the process as well. Regardless of FBA or MFN, the $39.99 a month will be charged for both services if seller registers as an Professional seller. If the seller does not want to pay a monthly fee, they can register as an Individual.
The account can either have registration completed and they can contact Support to be refunded and downgraded, or the seller will need to start a new application with a new email address.
Read more:
https://sell.amazon.com/start?ld=SEUSSOAGOOG-B10247B-DCustomer Answer
Date: 10/27/2022
Complaint: 18310308
I am rejecting this response because: I sent you a copy of the $39.99 charge against my bank by Amazon Central. What more proof do they need. This company can't even balance a check book.
Sincerely,
*********************Initial Complaint
Date:10/25/2022
Type:Billing IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I placed an order for an Eero Pro 6E tri-band mesh Wi-FI 6E system on July 12, 2022, order number 112-6344616-2319456. There was a promotion at the time which if you traded in specific products you would receive an additional 25% discount on the price of the Eero Pro 6E system. The credit was not getting applied toward the product immediately when I went to purchase so I contacted Amazon via chat customer service. I was advised by them to place the order for the original amount and once delivered if I reach back out I will be issued the credit for the 25% credit. Which was around $125. (Chat transcript attached). I did as instructed, once I received the product I then reached back out for my credit, I was now instructed differently that the trade-in must be received for the credit to be applied. I then sent the trade-in back and waited until delivered to reach back out. After it was received, I reached back out and they kept advising that I was already issue the trade-in credit which was for only about $10 for the product which was incorrect. In addition to the $10 dollars or so I was to get a 25% discount on the product I ordered. I finally got transferred to about 4 different people via phone, the person said they did see this but had to do some research and call me back which I agreed to. I never received a call but after several days I finally received an email (attached) confirming the credit amount and that they had filed a ticket to get it applied toward the order. I tried to respond to the email but it was to a no-response box. After several weeks without a response I tried to call again to get resolution to this. I was then in the endless loop of them advising me my trade in credit had been already applied for the $10 and that they do not see a 25% discount to be credit for the item. With nobody able to help me with the ticket as they could not locate anything.Business Response
Date: 10/27/2022
Hello ****,
.
I'm Abhishek from Amazon.com. I'm writing in response to a complaint filed on your behalf by the Better Business Bureau BBB - I've provided the BBB with a copy of this message.
We're sorry for the inconvenience you've had.
Up on checking, I see that once the trade is received and processed "an Amazon.com Gift Card equal to an appraised value of your old device(s), plus a promotional discount towards any new qualifying eero router, will be automatically applied to your account. Promotional discount is limited to one per customer."
In this case, as the order was placed before the promotion was applied to your account. In such cases we cannot manually make changes once the order is placed. Further, few promotional discounts cannot be combined with other promotional discounts. In this case, I see that a deal of $280.00 was applied on the order.
I'm sorry to say that we cannot offer any refund in this case.
Please feel free to contact us directly by replying to [email protected] if we can be of further assistance.Regards,
Abhishek
Amazon.com
http://www.amazon.comCustomer Answer
Date: 10/28/2022
Complaint: 18309964
I am rejecting this response because: As listed in the original complaint, a 25% discount was supposed to be applied toward the order at time of purchase and it wasnt. Im not sure if this was due to system issues on Amazons end or not. This is why I reached out to via **************** chat to confirm I would be getting the 25% discount. They advised I would be but would have to reach back out after the item was delivered and it would be credited back to my method of purchase. I would not have purchased this without the discount. Please issue a credit for the promised amount via chat transcript of $125. You also reference the deal amount was for $280? I was charged $424.14 and was not issued any additional refunds. I have wasted a considerable amount of time on this with written proof of the credit will be issued after delivery. I have spent hours on the phone and sent over 15 emails related to this. This is completely unacceptable that Im still dealing with this and having to re-explain the situation over and over again.
Sincerely,
***********************
Amazon.com is BBB Accredited.
This business has committed to upholding the BBB Standards for Trust.
Why choose a BBB Accredited Business?BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.