Follow established legal and ethical advertising and selling practices, including, but not limited to, the BBB Code of Advertising.

A. Work with BBB and agree to modify, substantiate or discontinue advertising and selling practices when recommended.

B. Use the BBB trademark and BBB affiliation statements under license and as outlined in usage policies then in effect.

Honestly represent products and services, including clear and prominent disclosures of all material terms. Be clear in all written and verbal representations and include all relevant facts in all transactions.

Openly identify the business's nature, location, and ownership, and clearly and prominently disclose all material facts on a customer's buying decision.

A. Upon request, promptly provide BBB with all information requested to ensure adherence to BBB standards.

B. Clearly and prominently provide to customers:

• direct and effective means to contact the business

• the business' return/refund policy

• any recurring commitment into which the customer may be entering, including automatic renewals, payments, or other financial commitments

• the total cost of the transaction, including tax, shipping and handling, and other related charges before completion of the transaction

• any known delays or shortages of stock

• a receipt summarizing the transaction after the purchase.

Fulfill all contracts, commitments, and representations.

Address disputes forwarded by BBB quickly and in good faith.

A. Provide a response to each complaint that: 

• is professional

• addresses all significant issues raised by the complainant

• includes appropriate evidence and documents supporting the business' position, and

• explains why any relief sought by the complainant cannot or should not be granted.  

B. Participate in mediation, arbitration, or other dispute resolution services as requested by BBB

C. Honor any settlements, agreements, or decisions reached as an outcome of a dispute resolution process.

D. Cooperate with BBB to eliminate the underlying cause of patterns of customer complaints that BBB identifies.

Protect any data collected against unauthorized disclosure and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.

A. Disclose handling practices for personal information, including but not limited to:

• what information is collected

• how it is used

• with whom it is shared

• how it can be corrected

• how is it secured

• how policy changes will be communicated, and

• how to address concerns over misuse of personal data.

B. Ensure sensitive data (credit card, bank account numbers, Social Security/Social Insurance number, salary, or other personal financial or health information) is collected and transmitted securely. Businesses will comply with applicable legal requirements and industry standards to protect and properly dispose of all sensitive data, both online and offline.

C. Respect customer preferences regarding contact by telephone and e-mail, and remedy the underlying cause of any failure to do so.

Approach all business dealings, marketplace transactions, and commitments with integrity, good faith, and intent to do what is reasonably expected.

Avoid involvement, by the business or its principals, in activities that reflect unfavorably on or otherwise adversely affect the public image of BBB or its accredited businesses.