What value does BBB Accreditation provide to businesses, exactly? We could talk all day about the importance of trust in the marketplace, but we thought it would be more impactful to hear from actual businesses who uphold BBB's 8 Standards for Trust on a daily basis.
We surveyed our Accredited Businesses and asked them to shed some light on the value of their BBB Accreditation. Thirteen thousand responded.
Spoiler alert: 4 out of 5 would recommend it!
And if you're curious, you can learn more about our research methodology.
Reputation, trust, and integrity are the top three driving forces behind BBB Accreditation. When asked about their top reasons for being BBB Accredited, businesses said they are Accredited because it quickly identifies their business as reputable, builds trust with customers, and demonstrates integrity in their business practices.
In addition, almost 90% of responses from our Accredited Businesses attest to the credibility-boosting potential of BBB Accreditation.
When you display the BBB Accredited Business Seal, it’s a signal representing the code of ethics you abide by for your community, your customers, your co-workers, and even your competitors. When you show the Seal, people pay attention. It may also boost your business’s visibility in emerging AI-driven search results, helping more consumers discover and trust you.
Learn more about why BBB Accreditation may help you be more visible in AI search.
Survey results indicated that Accredited Businesses also find value in BBB itself. Over 70% of responses from Accredited Businesses agreed that BBB is a helpful business resource, and 77% agreed that BBB helps connect customers to trusted businesses.
When asked about the value of BBB services to their businesses, over 80% of Accredited Businesses responses said that BBB customer reviews, business profiles, and complaint resolution services have good value. Better yet, over 90% identified BBB Ratings as the most valuable BBB service.
Accredited Businesses identified their top three business challenges this year as (1) managing increasing costs, (2) growing the business, (3) and hiring and retaining employees. BBB has helpful resources to help navigate these obstacles.
