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Renewing your BBB Accredited Business status

BBB Accreditation matters: to your bottom line, to your customers, and to your reputation. Let's talk about the importance of your BBB Accreditation and why you should renew today.

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trust matters to your customers

How your Accreditation benefits your bottom line

Source: BBB, 2025

170M+

BBB.org site visits in 2025. Trust matters to the people looking for businesses like yours.

Source: Adobe Analytics, 2023

93M+

Accredited Business profiles on BBB.org viewed by consumers.

Source: IABBB research, 2024

80%+

of consumers would choose a BBB Accredited Business over a non-accredited business with an A+ rating.

Accreditation helps your online reputation

Consumers feel confident when seeing the Seal next to your business name, but reviews are also crucial to shaping your reputation with customers. BBB's review services are provided to vet and verify reviews before they're posted. This process gives you a chance to respond to or even challenge a review, making BBB reviews unique from other review experiences.

BBB also has a variety of helpful tips on how to handle and respond to reviews.

The BBB has been around for more than 100 years, and they have built a trusted name in protecting the public from bad business practices. Having BBB Accreditation adds value to your small business's brand because it shows you are trusted by one of the nation's largest organizations dedicated to trust.

-BBB Accredited Business

benefits to your business

Exclusive nationwide offerings for Accredited Businesses

BBB's network of Accredited Businesses is made up of mostly small business owners. Your accreditation provides access to several small business resources — including exclusive nationwide partner offerings.

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The CEO Forum Group

Thought-leadership content and insights drawn from in-depth interviews with over 1,000 top CEOs; expertise you can use in your business.

Sign up for a FREE membership
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Dell product discount

Save an additional 5–10% on select Dell-branded products, plus an additional 17% off select Logitech products.

Reach out to your local BBB
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BBB Learning

Hundreds of on-demand courses on business topics, powered by MindEdge. Accredited Businesses receive exclusive discounts and benefits.

Explore BBB Learning

In addition, Accreditation helps you

BBB Accredited Business story

An executive vice president shares how BBB Accreditation adds a layer of accountability to his business, increasing consumer and confidence and trust.

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