BBB Accreditation matters: to your bottom line, to your customers, and to your reputation. Let's talk about the importance of your BBB Accreditation and why you should renew today.
Want to become BBB Accredited? Apply today!
How your BBB Accreditation benefits your bottom line
Trust matters to your customers
More than 150 million BBB.org site visits last year indicate that trust matters, and for BBB Accredited Businesses, that all starts with the BBB Accredited Business Seal. In 2023, consumers cited honesty and integrity as the most important characteristic when choosing a business.
The Seal represents that trust; consumers recognize, respect, and trust it because it’s earned.
Accreditation helps your online reputation
Consumers feel confident when seeing the Seal next to your business name, but reviews are also crucial to shaping your reputation with customers. BBB’s review services are provided to vet and verify reviews before they’re posted. This process gives you a chance to respond to or even challenge a review, making BBB reviews unique from other review experiences.
BBB also has a variety of helpful tips on how to handle and respond to reviews.
"The BBB has been around for more than 100 years, and they have built a trusted name in protecting the public from bad business practices. Having BBB Accreditation adds value to your small business’s brand because it shows you are trusted by one of the nation’s largest organizations dedicated to trust."
- BBB Accredited Business
How your BBB Accreditation benefits your business
BBB supports small businesses
Did you know BBB’s network of Accredited Businesses is made up of mostly small business owners? We understand the importance of building relationships within your community, and your BBB Accreditation provides you with access to several small business resources.
Many BBBs partner with chambers of commerce, industry associations, and the like. These relationships are made stronger through reciprocal agreements, which allow BBB to experience, understand, and collaborate with local businesses better, while sharing its own resources and expertise on conducting business practices ethically and with integrity.
