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Business Profile

Market Research

Nielsen

Complaints

This profile includes complaints for Nielsen's headquarters and its corporate-owned locations. To view all corporate locations, see

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Nielsen has 28 locations, listed below.

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    Customer Complaints Summary

    • 194 total complaints in the last 3 years.
    • 38 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:03/02/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I completed a survey for Nielsen several weeks ago and have not received payment.

      Business Response

      Date: 03/13/2025

      Hello *******,

      We were able to locate your information in our system, it does show that we have issued you out $20 for your participation.

      Someone from Nielsen will contact you to discuss this further.

       

      Thank you

      **** *.

    • Initial Complaint

      Date:02/20/2025

      Type:Order Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Will not pay me my last payment!!!I have contacted them several times and they assure me they are going to pay me! Since December. I spent 2 years and done everything they asked plus more and then they ignore the final payment!

      Business Response

      Date: 02/28/2025

      Hello *******,

      Apologies for the delay , we have issued you out your Final check this week.

      Please allow 7-10 days for arrival, if not sooner.

       

      Thank you

      **** *.

    • Initial Complaint

      Date:12/23/2024

      Type:Product Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      We recently returned from traveling for a couple of months and on November 1, 2024 we requested Dish network to setup our local channels per our account. We have been receiving *********** local stations since we moved to this address in **************************. So we were very surprised when we were told that based on our zip code *****, the same one we have been living at since account inception at this address we would be getting ****** Texas locals. We live about 30 minutes from *********** and about 90 minutes from ****** *****. We are concerned for our safety as the weather, alerts, traffic issues, etc. are being reported for ****** *****. When a freeze warning is issued for our area in the ************ we may not be aware of it as the weather in ****** is very different from the Hill Country.We contacted the *** after being told by Dish that the *** controls what locals we can watch. Dish has been very helpful, but after much research they are telling us that the *** is telling them the ****** stations are the ones we should be watching. And that the *** may be getting the information from your company, the Nielsen Company as to which local stations we should be watching. Based on something you call DMA, Designated Market Area.We are requesting that you review this practice and please find a way to allow Dish to once again give us access to the locals from *********** which have a lot more relevance to us. We dont visit ****** more than once a year and do not shop there. We shop the greater *********** area.

      Business Response

      Date: 12/31/2024

      Hello ******,

      Nielsen produces Designated Market Areas (DMAs) that geographically standardize regions in the ********** for the purpose of measuring audience viewing for broadcast and cable television to create the Nielsen TV ratings. Following government regulations, satellite service providers do use Nielsens Designated Market Area (DMA) information to help them decide which local stations are included in their local broadcast service. However, Nielsen is not responsible for, or in any way involved in, those decisions, and the Nielsen DMA information used in those decisions is not even intended or designed to be used for these decisions.

       

      Thank you

      **** *.

      Customer Answer

      Date: 01/02/2025

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that their response clarifies the intent of the *** regions and how they are intended to be used. Further the business states that they do not dictate to the service provider how to use the *** information nor dictate which local stations are to be provided based on this data.  I will now make a complaint to the service provider indicating to them what the ********************** has stated.  Hopefully we can result this at that time.

      Sincerely,

      ****** ****



       

    • Initial Complaint

      Date:11/12/2024

      Type:Product Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My family and I completed 3 of the Radio Surveys that took a considerable amount of effort to do the right way. We were told we would receive compensation for our time. We did not. I feel it is up to the consumers of products and the participants of these surveys to warn others when we are lied to. I have always heard Nielsen was a reputable company and was very disappointed to find out that they apparently no longer keep their word. My time is a valuable asset as are others time. Dont waste it with empty promises. That time could have been spent actually earning money to help out less fortunate.

      Business Response

      Date: 11/12/2024

      Hello ****,


      We did verify a check was processed on 11/05 for $30. Please allow 7-10 days for arrival.


      Thank you
      **** *.

      Customer Answer

      Date: 11/15/2024

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.

      The situation was rectified and apparently was a misunderstanding.  Nielsen is indeed the reputable company I thought they were.  Anything I need to do to let it be known this situation was rectified please let me know.  
      Sincerely,

      **** *********



       

    • Initial Complaint

      Date:11/08/2024

      Type:Sales and Advertising Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I agreed to complete a radio station survey. They mailed me a small box with all instructions to complete. I received several phone calls from ******* making sure I got the survey packet and to be sure and return it by Thursday Oct *******. I completed and returned on 10/10/24. They made sure to tell me I would not receive payment if it was late. Not sure they took into consideration **** had a holiday 10/14/24, with mail not circulating. But nonetheless I did not receive payment for the survey. So very disappointed and wont be willing to help them again. Not reliable and trustworthy

      Business Response

      Date: 11/08/2024

      Hi *****,

      Your check was processed for the date of 11/5 & should be getting it soon.

      Please allow 7-10 days for your check to arrive.

       Thank you

      **** *.

    • Initial Complaint

      Date:10/28/2024

      Type:Service or Repair Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Nielsen Market Research I received an invitation from this company in July of this year for me to participate in their surveys. I received their equipment and I also spoke to one of their representatives about how to set up their equipment. The representative also explained the weekly incentives and bonuses I would receive for the points earned over the weekly amount. I earned over the weekly amount for August 2024 (which they say that they never received my points for. I am including the months dates and year 2024.August week 1 (406) week 2 (736) week 3 (829) week 4 (719)September week 1 (701) week 2 (782) week 3 (706) week 4 (685)October week 1 (749) week 2 (769) week 3 (788)This is the second time that I have had to contact them about this issue. I was told by the representative that weekly anything over 600 points I would receive a bonus. I have not received anything. In addition for October dates *****, I would receive an additional 60 points a day for every day I wore my meter. I would like this matter settled most amicably.Thank you,**** J. ****** III

      Business Response

      Date: 10/29/2024

      Hi ****,

      We understand you frustraton. Someone from Nielsen should have already been in contact with you via email addressing your concerns.

       

      Thank you

      **** *.

      Customer Answer

      Date: 11/15/2024

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:

      To whom this may concern, I responded to your message. I never received a resolution to the issue, and they never did anything to rectify the situation. I was promised compensation, but I never received anything. I would appreciate it if you would follow through with this investigation. Thank you, **** ** ****** ***

       

      In order for the BBB to appropriately process your response, you MUST answer the question above.


      Sincerely,

      **** * ****** ***




       

      Business Response

      Date: 01/27/2025

      Hello ****,

      Apologies for the inconvenience, We will process your removal and you will receive prepaid return materials within 10 days. 

       

      Thank you

      **** *.

      Customer Answer

      Date: 01/31/2025

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.

      Sincerely,

      **** * ****** ***



       

    • Initial Complaint

      Date:10/21/2024

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Keep coming to my home

      Business Response

      Date: 10/22/2024

      Hello ********,

      So we can better assist you, can you please provide us with your complete & full address?

       

      Thank you

      **** *.

    • Initial Complaint

      Date:10/04/2024

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am a contractor. I work on a 38 task platform doing consumption data. Nielsen offers you super deals during your tasks and you put money in to purchase the super deals and then you get your money back plus a comission. collect it. They are refusing to give me my money. I have several thousand usdc invested. Can you resolve this for me. I have stopped my contracting with Nielsen. This took place in the month of August, 2024

      Business Response

      Date: 10/23/2024

      Hi ****,

      Apologies for the delayed response.

       

      So we can better assist you, could you please provide us with some more information as to your role as a contractor for Nielsen?

      Any additional details on the consumption data 38 task platform you were working on for Nielsen?

      Do you recall which part of the company this was for?

      Who was your contact for the Nielsen Company?

       

      Thank you 

      **** *.

    • Initial Complaint

      Date:09/27/2024

      Type:Customer Service Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      This company will not stop sending me emails. I have unsubscribed from their mailing list over 5 times now the pst few months and I continue to receive emails. It is impossible to contact this company without agreeing to them using your contact data for more marketing. You cannot reply back to their emails and the contact portion of their page asks for A LOT of personal information, then puts a disclaimer that by sending your message request you are agreeing to giving your information away for marketing purposes and will be receiving marketing emails from the company. Wholeheartedly, if there was a way to safely contact them or actually unsubscribe from their emails, I would not be writing this. I have a photo documentation of a previous time I unsubscribed through their unsubscribing process and then sent a follow up email. I just unsubscribed again today.

      Business Response

      Date: 09/30/2024

      Hi *****,

      We apologize for the inconveience , we have added your email address to our comany internal "Do not contact"  list.

      Please allow 24 - 48 hrs fo rthese changes to take affect.

      Thank you

      **** *.

    • Initial Complaint

      Date:09/10/2024

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      *** change in **************, removing Boston DMA. Without consideration the distance between Vermont's DMA and Boston's. ************** is closer to ****** than it is ********** and has always been in that market. Who do we contact to complain and put us back into the Boston market? I have emailed without success. Literally 2/10 of a mile (if that) it's the Boston market. How do we make this go back to the way it was. It my 45 years of living in ********************* has been the market. This change doesn't make sense. Your response to another post: Each year, The Nielsen Company analyzes viewing within every county in the country to determine which stations receive the majority of viewing and assigns each county to the appropriate DMATM region based on which stations receive the majority of viewing within the county. As a result, each DMATM region consists of those counties whose largest viewing share is to stations within that same market area.If ************** is given 1 Vermont "main channel" and the rest ******, it proves your response "...based on which stations receive the majority of viewing within the county." is false. Who do I contact at a state level? This affects those in ************** weather wise, because ************************** do NOT have the same weather as southern! EVER! But ****** does. So does ***********, ma - put us in that market if you have to.

      Business Response

      Date: 09/10/2024

      Hi *****,

      So we can better assist you, Could you please provide us with your full address?

       

      Thank you

      **** *.

      Customer Answer

      Date: 09/10/2024

      Full address is 
      **********************************************************************************

      Business Response

      Date: 09/25/2024

      Hi *****,

      DMAs are produced by Nielsen solely for the purpose of helping to create the Nielsen TV ratings and are not intended or designed to be used for decisions on the local channels that you receive.

      You are not able to change the Designated Market Area (DMA) of your home. However, according to the ********************************* (***) website, the *** is able to add stations to your local TV market through their recently established market modification process. Nielsen is not involved in the *** market modification process. You may wish to call the *** to find out more about their procedures. Their number is ************** ***************).

      Thank You 

      **** *.

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