Complaints
This profile includes complaints for Aura's headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 167 total complaints in the last 3 years.
- 69 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:10/22/2025
Type:Product IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I paid for a one year subscription to monitor any unusual activity in October 20 24. I did not agree to continuous subscription it shouldve been only for a year. I received an email October 21, 2025 that the yearly subscription would be renewing, I logged in October 22 and they already charged $212 for a one year membership.. I called the company which was a lengthy hold time only to be told that because they notified me of the renewal they would not refund for the 2025 2026 subscription. Ive never a company that would not refund for a years subscription. I feel like this company makes it very difficult to cancel and does not adequately notify you what you will be charged.
Business Response
Date: 10/24/2025
Thank you for bringing your concerns to our attention. We are truly sorry to hear about the difficulties you have experienced and understand how concerning these issues must be.
Our records show that one of our Support Enablement Coordinators connected with you to review your concerns and explain our auto-renewal policy, including how and when renewal notifications are sent.
Per your request, your membership has since been closed, and a full refund of $212.14 has been issued to the billing account on file.
If you have any additional questions or need further assistance, our ************* Team is available 24/7 at **************, and well be happy to help.Customer Answer
Date: 10/24/2025
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]
Better Business Bureau:
I have reviewed the response submitted by the business and have determined that the response does satisfy my issues and/or concerns in reference to complaint #********. I understand that by choosing to accept the business response that my complaint will be closed as resolved.
Regards,
****** ********Initial Complaint
Date:09/29/2025
Type:Billing IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Arura identity protection was only supposed to charge me ***** for 1 months subscription but instead charged me 1***** and also ***** again,I never agreed to nothing but ***** 1 month subscription,also they locked my bank card
Business Response
Date: 10/01/2025
We sincerely apologize for the frustration this billing issue has caused. We understand how concerning unexpected charges can be and appreciate the opportunity to address your concerns.
During your online enrollment, the option to upgrade from monthly to annual billing was presented. It appears this option may have been accepted in error on your part, which updated your plan to annual and resulted in the additional charge.
On September 28, 2025, you contacted us, and we promptly reverted your plan back to a monthly subscription. A refund of $101.76 was issued to the billing card on file the same day.
If you need any further assistance, our ************* team is available 24/7 at ************** and will be happy to helpInitial Complaint
Date:09/24/2025
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased Aura Suite Aura Ultimate - Individual Yearly (auto-renew)$215.78 Introductory Discount (one-time)-$95.90 Total$128.28 on 03/05/2025.On 03/28/2025 I was charged the following:DescriptionAmount Aura Suite Aura Ultimate - Individual Yearly (auto-renew)-$202.77 Aura Suite Aura Ultimate - Individual Two Years (auto-renew)$240.00 Introductory Discount (one-time)$90.12 Total$75.94.I attempted to get Aura message protection to work but it never sent messages to any junk folder. I reviewed Aura at the App Store about this issue in June 2025. I did not contact Aura because their issue had not been resolved I notified Aura customer service and ********************** chose to do nothing. I cancelled the Aura account on 09/18/2025. See cases ********, ********, ********, ********, ********
Business Response
Date: 09/29/2025
We sincerely apologize for the frustration youve experienced and truly regret that your expectations were not met.
Our records indicate that when you left an app review earlier this year, our team responded by advising you to call us directly so we could assist with your concerns. Additionally, when you later emailed us, we again advised you to call in for assistance; however, you declined. We are sorry that we were not given the opportunity to work with you directly to resolve these issues at that time.
That said, our records also confirm that your account has since been cancelled and a refund in the amount of $410.84 has been issued back to the credit card used at the time of enrollment.
If you have any further questions or need additional assistance, our ************* team is available 24/7 at **************.
We appreciate your feedback, as it helps us identify opportunities to improve both our products and our communication.Customer Answer
Date: 09/29/2025
[A default letter is provided here which indicates your acceptance of the business's response. If you wish, you may update it before sending it.]
Better Business Bureau:
I have reviewed the response submitted by the business and have determined that the response does satisfy my issues and/or concerns in reference to complaint #********. I understand that by choosing to accept the business response that my complaint will be closed as resolved.
Regards,
***** *****Initial Complaint
Date:09/22/2025
Type:Sales and Advertising IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
They make it nearly impossible to cancel your subscription and purposefully set it up to make it a nightmare. They call it "security" purposes but there's nothing secure about any of it, their platform doesn't do anything it says it does and they make it so that they just keep charging you in a subscription and hope you don't notice. This is a scam ripping people off
Business Response
Date: 09/23/2025
Thank you for reaching out and sharing your concerns. We sincerely apologize for any inconvenience this situation may have caused.
We regret that your initial experience with our team did not meet expectations. According to our records, one of our SET Coordinators was able to reach you on September 22, 2025, to close and refund your account.
We hope this resolution addresses your concerns. Your feedback is truly valued, as it helps us continue to improve our processes and communication with our members.
If you have any further questions or need additional assistance, our ************* team is available 24/7 at **************.Initial Complaint
Date:09/16/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On September 10, 2025, I received the following email from Aura: Your Aura payment for $99.99 was successfully charged to your payment method on file. Please see the attached invoice to review your renewal price. You can stop your subscription from renewing at any time by logging into your account or calling **************. I called on September 11, ****************************************************************************************** advance of the charge for the renewal payment. I was told by the ***resentative that a case would be escalated for review.On September 12, 2025, I received the following template response email: Thank you for reaching out to us regarding the escalated refund request for Case # (********). We appreciate the opportunity to address your concerns at a higher level.After a thorough review of your case, we regret to inform you that we are unable to approve the escalated refund request at this time. We understand the frustration this situation may cause and sincerely apologize for any inconvenience it has caused you. Our decision is based on our company's policies and guidelines, which are in place to ensure fair and consistent treatment for all our customers. While we empathize with your situation, we must adhere to these policies (**********************************************************). Your account will remain active through the end of the current billing period. After that date, your subscription will be officially closed, and you will no longer have access to our services unless you choose to renew.I again called and talked to a *** pointing out the fact that my complaint is that I did not receive the required notice of the upcoming charge and therefore should not charged. I asked to speak to a supervisor - no-one available - new case created, I was promised a call back on Monday, Sept 15th. No call received - I called today and requested a supervisor - told no-one was available, but that they would update my case with the request.
Business Response
Date: 09/19/2025
Thank you for reaching out with your concerns. We are truly sorry for any inconvenience this situation may have caused. We regret that your initial experience with our team did not meet expectations, and we appreciate the opportunity to clarify.
Our records indicate that we attempted to contact you on September 15, 2025, and a voicemail was left at that time. We also show that your account has since been cancelled and a refund of $99.99 has been issued back to the credit card on file.
We hope this resolution addresses your concerns, and we value your feedback as it helps us continue improving our processes and communication with our members. If you have any additional questions, our ************* team is available 24/7 at **************.Initial Complaint
Date:09/08/2025
Type:Billing IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I became a member of Aura around a month or so ago. I wanted to ensure that our identity was safe from a stalker situation in our lives. I used my debit card to set up the service and at first it was great. There is NO live help on the website and never get call backs when you call the actual phone number. Aura put a fraud alert on my ****** account which I did NOT use establishing my account. Blocking me from the ability to use my normal life to function. No I have zero access to use my ****** account. I cannot reach anyone and even worse I cannot validate the card they claimed I supposidly defrauded them with because it was canceled more than 3 years ago. I could not have even used that card to sign up with!!!! They have left me in a situation of being unable to live my life in a funcation manner and they have zero ability to correct this because neither ****** or aura answers the phone!! ****** case ID *****************
Business Response
Date: 09/12/2025
Thank you for bringing your concerns to our attention. We are very sorry to hear about the difficulties youve experienced and understand how frustrating this situation must be.
Our records show that a Support Enablement Coordinator attempted to reach you by phone, left a voicemail, and also followed up with an email. We would greatly appreciate the opportunity to assist you and work toward resolving your concerns as quickly as possible.
For the fastest resolution, we encourage you to return the call to the direct number provided in the email from our Support Enablement Coordinator. This will connect you directly with the team member who is already familiar with your case and ready to help.Initial Complaint
Date:09/06/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I sign up on my computer through their website for free trial 1 week I cancel after 2 days still got charged though on my credit card August 8th-9th I contact them through phone number they say they cant find my account or wont be able to help me get refund I contact aura support email with picture of my receipt cancellation they reply back with automated reply wont even help me now I have no choice but to find other people to help me I have already started the dispute with my bank but its been too long already September now
Business Response
Date: 09/11/2025
Were very sorry we did not meet your expectations and understand your frustration. Thank you for reaching out and for giving us the opportunity to review your experience. We apologize for the confusion surrounding the charge and the difficulty locating your account.
Our records show that one of our Support Enablement Coordinators was able to connect with you and explain that the challenge in locating your account stemmed from a prior data deletion request. This type of request permanently removes account details from our systems, which is why we were unable to retrieve your information.
To resolve this matter, a manual refund check in the amount of $48.00 will be mailed to the address you provided in your BBB complaint. If you have any additional questions or need further assistance, please dont hesitate to reach back out to the Support Enablement Coordinator who assisted you.Initial Complaint
Date:08/31/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
well aura digital app. got hacked . I want my money back n a report it damage all my iPhones . I ***************** I knew something was wrong. *** the numbers kept on changing n locations too. they have a million dollar insurance. well if not the insurance a report. about. it. cuz. I am going through I identity theft. n they were protecting me when all devices are failing . n compute broke. ****** pick up the mistake aura. all along nope don't want nothing. but a report that I cancel cuz it was hacked
Business Response
Date: 09/08/2025
Thank you for bringing your concerns to our attention. We are truly sorry to hear about the difficulties you have experienced and understand how concerning these issues must be.
Our records indicate that we spoke with you directly to address your concerns, and your membership has since been closed with a full refund issued to the billing account on file.
If you have any further questions or would like to speak with someone directly, our ************* team is available 24/7 at **************.Initial Complaint
Date:08/23/2025
Type:Order IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I have used a company called "DeleteMe" in the last few yrs and now I notice when I try to go to their page by seaching "DeleteMe", Aura has fraudulently used that term to draw unsuspecting customers to sign up thinking they are joining the "Delete Me" company. This is fraud and misrepresentation and highly unethical. They need to remove that from their internet advertising.
Business Response
Date: 08/25/2025
Thank you for bringing your concern to our attention. Aura is a separate company from ******** and is not affiliated with them. Our services also focus on digital security and privacy, which may be why our advertisements sometimes appear alongside certain search terms.
Please know that it is never our intention to misrepresent another company or mislead consumers. We are reviewing this matter to ensure our advertising is clear and transparent.
If you have any further questions or would like to speak with someone directly, our ************* team is available 24/7 at **************.
Customer Answer
Date: 08/26/2025
Better Business Bureau:I have reviewed the response submitted by the business and have determined that the response does not satisfy or resolve my issues and/or concerns in reference to complaint # ********. Please add your rejection comments below; if you do not provide any details, your complaint will be closed as Answered.
Not satisfied because Aura is still using the "Delete Me" term in their ****** searches which could confuse buyers into thinking they are signing up with Delete Me when in fact its Aura. I've attached a screenshot. Its unethical advertising and deceptive. That "delete me" term belongs to another company. It needs to be removed from their metatags before I will accept their response.
Businesses and Customers should be civil, courteous and polite in their responses to complaints. It is important to remain professional and productive when participating in the BBB complaint process.
FAQ
Regards,*****

Business Response
Date: 08/28/2025
Thank you for the follow-up and for sharing the screenshot. To clarify, Aura is not using another companys trademark in our advertising. The company referenced uses DeleteMe as a single-word brand name. Our ads may appear for generic searches that include the words delete me (e.g., delete me from the internet), which describe a type of privacy service. Our sponsored ad, display URL, and landing page clearly identify Aura, and upon click-through it is clear that the product being offered is Aura.
We respect intellectual property rights and take concerns about potential confusion seriously; we are reviewing our keyword settings and disclosures to further minimize any chance of confusion.
Initial Complaint
Date:08/23/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Request for Refund of Unauthorized Charge Dear Aura Customer Support,I am writing to formally request a refund for a charge of $199.00 that was deducted from my account even though I had already cancelled my Aura credit monitoring subscription.I cancelled my subscription prior to this charge, and therefore I should not have been billed. Please review my account, confirm the cancellation, and promptly process a full refund of the $199.00 to my original payment method.For your reference, my account information is as follows:Name on Account: [********** ********]Email Address associated with Aura: [********************************************************]Date of Charge: [August 18, 2024 of $199 Deduction]I appreciate your urgent attention to this matter and request written confirmation once the refund has been issued.Thank you for your assistance.Sincerely,********** *******
Business Response
Date: 08/26/2025
Thank you for bringing your concerns to our attention. We sincerely regret any inconvenience youve experienced while using our services.
Our records show that we have made several attempts to reach you by phone, during which voicemails were left, as well as follow-up emails sent to assist with resolving this matter. We would like the opportunity to review your account details with you directly so that we can work toward a prompt resolution.
For the fastest assistance, please contact our Support Enablement Coordinator directly at the phone number included in the email we sent you. Should you prefer a callback at a specific time and date, please reply to that email so we can try to accommodate your request.
We truly value your patience and are committed to resolving this matter promptly.
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