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Business Profile

Online Retailer

Native

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Online Retailer.

Complaints

This profile includes complaints for Native's headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

Native has 2 locations, listed below.

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    • Native

      201 California Street Suite 450 San Francisco, CA 94111

    • Native

      225 Bush Street Suite 1900 San Francisco, CA 94104

    Customer Complaints Summary

    • 33 total complaints in the last 3 years.
    • 6 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:07/16/2025

      Type:Delivery Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      This order was shipped on 6/30 to our previous address, I reached out the Native and was assured that the order would follow my **** forwarding order. Upon checking the tracking number is says that the order has been delivered at my cluster mailbox. The order has not been delivered, I have opened a case with **** as they cannot locate the package either. I requested a refund from the merchant and they refused based on the package showing delivered. I again asked for a refund and told them the **** does not know the location of the package. I would just like my money returned to me. I will never order from this company again. No phone number or alternative way to contact them.

    • Initial Complaint

      Date:06/01/2025

      Type:Product Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      we found bug parts in our shampoo

    • Initial Complaint

      Date:05/14/2025

      Type:Delivery Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Hello, I ordered three products on March 20 and one of them arrived with an SPF expiration of April 2025– weeks away. Native sent me a replacement—that too with April 2025 expiration. Following that error, I sent multiple emails to Native Customer Support and direct-messaged Native on ********. Their responses: “We have so many tickets.” and “We have to speak with the warehouse manager” and “We are sending your request to the Support Escalation team.” I then reached out to ******* and ******, the parent company, and they were unable to get a timely response from Native. My case number with *** is *******.

    • Initial Complaint

      Date:12/20/2024

      Type:Delivery Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Ive opted out of Native ******************* emails three times within the last two weeks, the most recent time being yesterday and still have been receiving marketing emails from this company against my wishes.

    • Initial Complaint

      Date:10/14/2024

      Type:Product Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      2.65 oz Native Deodorant Sea ************ This product smells so bad it cannot be used

    • Initial Complaint

      Date:10/07/2024

      Type:Product Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Order #S14787753 - order confirmed cancelled by ***** on 9/23/2024. Today I received the box with the order. I dont want this product. So send me a return label. And, please ********* not sell my information and remove all of my data from your lists, P&G and any other company creating lists, co-opting, partnering, etc. Cease & desist all future orders.Thank you.

    • Initial Complaint

      Date:09/18/2024

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      i bought native shampoo. coconut and vanilla which comes out white. after a couple of weeks my eyes started burning and my body broke out in hives. i noticed my shampoo was coming out dark pink. my nephew is a *** of analytical chemistry and he said it was red mold. i am very allergic to mold of any color.I contacted the company which offered no resolution or monetary refund. they said it was because they dont use preservatives. i checked the bottle and there were no expiration dates. i bought another bottle and halfway through i got the same reaction. now i have to see an eye *** and i already got a shot of ********. im done with the product but i want them to be help accountable. they should put expiration dates on bottles or at least a warning. ******* ******

      Business Response

      Date: 09/19/2024

      Thank you for reaching out. We have also received your email to our help desk and it has been escalated and you will receive a response in the next 24 hours. 

    • Initial Complaint

      Date:09/10/2024

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have been trying to get a refund from Native Company for product sent to me that I had cancelled. They insisted I had a subscription for the product and I did not. I received a return label from Native and sent the product back to them via **** for which I have the receipt and the tracking number that was on August 20, 2024. I have sent numerous messages since they do not have a customer phone number and they dont even respond. It is not even about the money, it is the lack of response and disrespect for a longstanding customer that makes this hard to understand. Please assist me in whatever you have at your disposal.Thank you,*********************** ***** Tracking #**** ******** 5100 0231

      Business Response

      Date: 09/19/2024

      Hi ******,

      Thank you for reaching out to us and we apologize for any inconvenience this issue may have caused! We have issued the refund manually via ****** and this should have been posted back to your account.

      Please let me know if you have any questions or concerns, we're happy to help!

      Customer Answer

      Date: 09/20/2024

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ***********************

    • Initial Complaint

      Date:08/09/2024

      Type:Order Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On 8/8/2024 at approximately 11:49am, a subscription charge from Native came through my bank when I unlocked my debit card briefly, for around 30 seconds. The charge was in the amount of $46.64. I immediately went to the contact us area of the website and sent a message to the support team requesting a refund, assuming since I got the jump on it that everything would be fine. Nearly 12 hours later, ***** finally emailed me back explaining that my package was already being shipped out and that I couldnt be refunded.Something that folks who order from Native know is that shipping can take many weeks, sometimes up to a month, just to receive notification that your package has been shipped. I checked the website and it says my package is still unfulfilled. Tracking info says the order is processing, but there is no further information. A shipping label can be generated, but that doesnt mean an order exists for it. After an unproductive email exchange, I was told I could only return the product and file for a refund after they received it back, because they had already printed a shipping label. Highly disappointed. I just want my money back.

    • Initial Complaint

      Date:06/13/2024

      Type:Service or Repair Issues
      Status:
      Unanswered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased this company's deodorant at Target, never used any of their products before. It ruined two scrub tops of mine beyond repair. I reached out to them telling them this and they tried to tell me I used the deodorant wrong. As you can see in the email screenshots, the only directions on the deodorant are "Apply to underarms." They asked me for info to process a refund, and then never replied to me despite several further attempts to contact them.

    Native is NOT a BBB Accredited Business.

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