Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Share
Business Profile

Home Electronics

Apple Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Home Electronics.

Complaints

This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

Apple Inc. has 222 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Customer Complaints Summary

    • 9,829 total complaints in the last 3 years.
    • 3,617 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:10/01/2022

      Type:Customer Service Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased a brand new iPhone 13 Pro Max in June 2022. I have twenty payments remaining. It worked fantastic until I downloaded the new iOS 16 platform earlier this week. Since then, the phone will not hold a charge as it was before the download. I have spoken with Apple several times this week. They have ran diagnostics several times and say they cannot find an issue. They sent me to a Best Buy for research/repair and they could not find an issue as well. Apple has been unapologetic and acted like there is not a problem. I have a 1 year warranty and also Apple Care on the phone because it is brand new. My service provider (Xfinity Mobile) said I could contact insurance and exchange it for a refurbished replacement. However, I do not feel like I should be paying (over the next 20 months) for a new phone when I would have a used one in its place. That is not fair! I am tired of getting the run around from Apple team members. I want my phone replaced with a new one exactly like the one I purchased!!

      Business Response

      Date: 11/02/2022

      Business Response /* (1000, 5, 2022/10/07) */
      October 7, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      The following AppleCare+ for iPhone excerpt(s) may be viewed at https://www.apple.com/legal/sales-support/applecare/applecareplus/2205/220606_applecareplus_us.pdf:

      "1. The Plan
      This contract (the "Plan") governs the services provided by Apple under the above plans and includes the terms in this document, your Plan Confirmation ("Plan Confirmation"), and the original sales receipt for your Plan. Your Plan Confirmation will be provided to you at the time of purchase or sent to you automatically thereafter. If you purchased your Plan from Apple, you may obtain a copy of your Plan Confirmation by going to mysupport.apple.com/products.."

      "3. What is Covered?
      If during the Plan Term you submit a valid claim by notifying Apple that the Covered Device has failed due to accidental damage from handling resulting from an unexpected and unintentional external event (such as, drops and damage caused by liquid contact) ("ADH"), Apple will, subject to your payment of the service fee described below, either (i) repair the defect using new parts or previously used Apple genuine parts that have been tested and pass Apple functional requirements, or (ii) exchange the Covered Device with a replacement product that is new or comprised of new and/or previously used Apple genuine parts and has been tested and passed Apple functional requirements. Each time you receive services for ADH is a "Service Event."

      Apple records confirm the customer's iPhone 13 Pro Max was purchased on June 16, 2022, and it is currently covered by the ACS Comcast for iPhone with AppleCare Services. On October 1, 2022, an evaluation of the customer's iPhone determined the unit functioned within Apple's designed product specifications. Apple, based on the terms and conditions of the Plan, declines the customer's request for a repair or replacement without confirming a hardware defect. However, we will continue to provide support for the iPhone under the Plan.

      If the customer requires further assistance, they may contact Apple Support or schedule an appointment for the nearest Apple Store or Apple Authorized Service Provider at https://getsupport.apple.com.

      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (3000, 7, 2022/10/11) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      This matter is not closed! Apple is still not admitting that there is an issue with my NEW phone. Again, the phone does NOT hold a charge as it did before the update. I am paying for insurance (which includes Apple Care) and I consider this response to be fraud on their part. In my last phone conversation with Apple support, the agent told me I would be responsible for some of the charges. This is not acceptable considering this is a NEW phone that is fully covered. Again, this is fraudulent coverage on a new product, and I consider it false advertising.


      Business Response /* (4000, 10, 2022/10/24) */
      October 24, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple's October 7, 2022, response to the Better Business Bureau remains unchanged.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.


      Consumer Response /* (4200, 12, 2022/10/28) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      z do not have an Apple store location in my area. Apple made me an appointment at a local Best Buy. During that visit, they found no issues with my phone according to diagnostics. However, my phone is still having battery issues and does not hold a charge. To my understanding, I have a one-year manufacturer's warranty and Apple Care. Please explain why neither of these are being utilized to resolve my issue. I still have several payments left on the phone and I am not happy with it.
    • Initial Complaint

      Date:10/01/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      company refused to remove my credit card data and delete my apple ID and im unable to add my credit cards to my new apple ID and credit card companys has block my credit cards for possbile fraud and flagged my iphone for possible fraud and i cant use my credit cards because i couldnt add my credit cards to apple pay and again these banks flagged my credit cards as possbile fraud DELTETE MY APPLE ID!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

      Business Response

      Date: 11/04/2022

      Business Response /* (1000, 8, 2022/10/20) */
      October 20, 2022



      Better Business Bureau
      ****************************************

      BBB Case #: *******



      Dear Better Business Bureau:

      The following Apple Support article 'How to delete your Apple ID account' excerpt(s) may be viewed at https://support.apple.com/en-us/HT208504:

      "How to permanently delete your Apple ID
      Sign in with your Apple ID at privacy.apple.com on a Mac, PC, iPhone, or iPad. Then scroll down to Data and Privacy and select "Manage Your Data and Privacy." On the following page, select "Get started" under "Delete your account.""

      If the customer is unable to sign in, access a trusted device, reset their password, or receive verification codes, they can request account recovery to regain access to their account . Although Apple Support can answer questions about the account recovery process, we cannot verify the customer's identity or expedite the process in any way.

      At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple ID account. Details regarding privacy at Apple are available at https://www.apple.com/privacy.

      Apple recommends the customer carefully review Apple Support article, "If you can't add a card to Apple Wallet to use with Apple Pay," available at https://support.apple.com/en-us/HT205630. If the customer requires further assistance, they may contact Apple Support or schedule an appointment for the nearest Apple Store or Apple Authorized Service Provider at https://getsupport.apple.com.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.
    • Initial Complaint

      Date:10/01/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I want to report the Apple Activation Team for their untimely business practices.
      I requested the Apple Activation Team to unlock my iPhone 12 device on 09-30-22.
      I purchased it approximately two and a half weeks ago from a Facebook Marketplace seller.
      A service fee of $40 and an Activation fee of $50 was due before I could get my iPhone
      unlocked by the Apple Activation Team.
      I was informed via email from the Apple Activation Team that my unlock request would be placed in a 4-hour queue before I could use my credentials given via email and use my apple device due to an overwhelming amount of customer activation requests.
      After paying the $90 fee and waiting for 10-13 hours for the Activation to occur, the Apple Activation Team informed me the unlock was unsuccessful because of a dropped WIFI connection on my part.
      And so they informed me that I would need to pay another $71 for me to receive the unlock of my iPhone device.
      And I corresponded via email to the Apple Activation Team that I would not pay the $71 until I received a full refund for the $90 payment for the first unlock cost.
      I then requested that the monies paid for the unlock service escalate to a higher management level.
      The Apple Activation Team informed me that that's the help they could render now.
      So I then looked for a resolution to this matter and decided to try again and get my iPhone device activated and paid the $71 for the Apple Activation Team to unlock my device.
      Another 10-12 hours go by, and I'm still waiting for a resolution from the Apple Activation Team to unlock my iPhone device.
      With no response, I requested an itemized purchase receipt or an account/order/tracking number from the Apple Activation Team approximately 9-11 hours ago.

      Business Response

      Date: 10/18/2022

      Business Response /* (1000, 5, 2022/10/05) */
      October 5, 2022



      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple has no record of an interaction with this consumer based on the contact information the consumer provided to the Better Business Bureau.

      While browsing the web, if you see a message that your iPhone, Mac, or other Apple device has a virus, or someone claiming to be from Apple calls and asks for your account name and password, you're likely the target of a scam.

      Scammers use any means they can, including fake emails, pop-up ads, text messages, phone calls from spoofed numbers , and flattery and threats, to try to trick and pressure you into sharing personal information, such as your Apple ID password, credit card, money, or gift cards . Always verify the caller's identity before you provide any personal information. If you receive an unsolicited call from someone claiming to be from Apple, hang up and contact us directly.

      Apple Support phone numbers can be found in Apple Support article "Contact Apple for support and service", available at https://support.apple.com/en-us/HT201232.

      Apple recommends the customer review Apple Support articles "Recognize and avoid phishing messages, phony support calls, and other scams", available at https://support.apple.com/en-us/HT204759, and "Identify legitimate emails from the App Store or iTunes Store", available at https://support.apple.com/en-us/HT201679. Additionally, the FTC Blog "Did someone tell you to pay with gift cards? It's a scam", is available for review at https://www.consumer.ftc.gov/blog/2020/09/did-someone-tell-you-pay-gift-cards-its-scam.


      We appreciate the customer's feedback regarding Find My - Activation Lock, as Apple treats all customer concerns with paramount importance.

      Find My includes Activation Lock, which is a feature designed to prevent anyone else from using your iPhone, iPad, or iPod touch, if it's ever lost or stolen. Activation Lock turns on automatically when you turn on Find My on your device. After it's turned on, Apple securely stores your Apple ID on its activation servers and links it to your device. Your Apple ID password or device passcode is required before anyone can turn off Find My, erase your device, or reactivate and use your device.

      If you can't find your Apple ID or reset your password, you'll lose access to your account and might be unable to use or reactivate your device. To help prevent this, visit your Apple ID account page periodically to review and update your account information.

      Before you buy an iPhone, iPad, or iPod touch from someone other than Apple or an Apple Authorized Reseller, make sure that the device is erased and no longer linked to the previous owner's account.

      Apple recommends the customer carefully review Apple Support articles "Activation Lock for iPhone, iPad, and iPod touch", available at https://support.apple.com/en-us/HT201365, and "How to remove Activation Lock", available at https://support.apple.com/en-us/HT201441.

      At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple ID account. Details regarding privacy at Apple are available at https://www.apple.com/privacy.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.
    • Initial Complaint

      Date:10/01/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Hello,

      I'd like your help for a refund for my MacBook Pro that's short on battery life.

      The local Apple Store has claimed it is operating "normally" and can't help fix, even with my AppleCare+ plan, when it only lasts 8 hours doing nothing in comparison to the advertised 10 hours. See case:
      - Repair No: **********
      - Contact Apple Support Case: ************

      The problem is that this MacBook Pro 2020 with Intel i7 has never lasted the advertised 10 hours of battery life. On day 1, it only lasted 7 hours while I browsed email and regular websites on safari. I needed the machine during COVID to keep up with family, so couldn't afford to bring it in for servicing. Now after about 2 years, It now only lasts:

      - 5 hours browsing email and sites
      - 3 hours streaming movies or YouTube
      - 1 hour on a virtual conference call like zoom

      Again, From the local Apple store's own diagnostics tests, it only lasted 8 hours doing nothing. That's 2 hours short of the 10 hours advertised. See: https://support.apple.com/kb/SP819?locale=en_US

      Yet the technician claims there's nothing wrong and there's nothing they can do. Those are sad and unacceptable results, and amount to a Deceptive Act of false advertising under British Columbia's Business Practices and Consumer Protection Act.

      Clearly the machine is consuming more power than intended, or the battery is draining faster than designed.

      My family and I are disappointed. We are big Apple fans and have owned dozens of devices from iPhones to iPads to now three MacBooks. This last MacBook Pro appears to be a lemon... and is the only device that we've had battery issues, and first time we've had to seek help via AppleCare+ warranty.

      I really hope your team can remediate the situation and provide a refund or credit so i can purchase a hopefully non-lemon machine.

      Thank you.

      Business Response

      Date: 10/31/2022

      Business Response /* (1000, 5, 2022/10/06) */
      October 6, 2022




      Better Business Bureau
      ***************************************************************

      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      We appreciate the customer providing Apple feedback regarding their experience. Please be assured that Apple considers all of our customers' concerns to be important. In fact, many of Apple's product and policy changes have been made as a direct result of customer feedback.

      Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests. We regret that we were not able to do so in this instance.

      Should the customer need additional assistance, Apple has invited them to contact us directly.



      Sincerely,

      Apple Retail Executive Relations


      Consumer Response /* (3000, 7, 2022/10/12) */
      (The consumer indicated he/she DID NOT accept the response from the business.)
      Apple representative acknowledged the issue, yet communicated that there's "nothing" they can do even though the machine is under warranty. Entirely useless customer service. So 1 big lesson: Don't buy extended warranty, stick with your credit card's extended warranty.


      Business Response /* (4000, 9, 2022/10/18) */
      October 18, 2022




      Better Business Bureau
      ***************************************************************

      Dear Better Business Bureau:

      Per our response on October 6, 2022, Apple's position remains unchanged.

      Should the customer need assistance on a separate issue, Apple has invited them to contact us directly.


      Sincerely,

      Apple Retail Executive Relations
    • Initial Complaint

      Date:10/01/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I want to report the Apple Activation Team for their untimely business practices.
      I requested the Apple Activation Team to unlock my iPhone 12 device on 09-30-22.
      I purchased it approximately two and a half weeks ago from a Facebook Marketplace seller.
      A service fee of $40 and an Activation fee of $50 was due before I could get my iPhone
      unlocked by the Apple Activation Team.
      I was informed via email from the Apple Activation Team that my unlock request would be placed in a 4-hour queue before I could use my credentials given via email and use my apple device due to an overwhelming amount of customer activation requests.
      After paying the $90 fee and waiting for 10-13 hours for the Activation to occur, the Apple Activation Team informed me the unlock was unsuccessful because of a dropped WIFI connection on my part.
      And so they informed me that I would need to pay another $71 for me to receive the unlock of my iPhone device.
      And I corresponded via email to the Apple Activation Team that I would not pay the $71 until I received a full refund for the $90 payment for the first unlock cost.
      I then requested that the monies paid for the unlock service escalate to a higher management level.
      The Apple Activation Team informed me that that's the help they could render now.
      So I then looked for a resolution to this matter and decided to try again and get my iPhone device activated and paid the $71 for the Apple Activation Team to unlock my device.
      Another 10-12 hours go by, and I'm still waiting for a resolution from the Apple Activation Team to unlock my iPhone device.
      With no response, I requested an itemized purchase receipt or an account/order/tracking number from the Apple Activation Team approximately 3-5 hours ago.

      Business Response

      Date: 10/18/2022

      Business Response /* (1000, 5, 2022/10/05) */
      October 5, 2022



      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128

      BBB Case #:********



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple has no record of an interaction with this consumer based on the contact information the consumer provided to the Better Business Bureau.

      While browsing the web, if you see a message that your iPhone, Mac, or other Apple device has a virus, or someone claiming to be from Apple calls and asks for your account name and password, you're likely the target of a scam.

      Scammers use any means they can, including fake emails, pop-up ads, text messages, phone calls from spoofed numbers , and flattery and threats, to try to trick and pressure you into sharing personal information, such as your Apple ID password, credit card, money, or gift cards . Always verify the caller's identity before you provide any personal information. If you receive an unsolicited call from someone claiming to be from Apple, hang up and contact us directly.

      Apple Support phone numbers can be found in Apple Support article "Contact Apple for support and service", available at https://support.apple.com/en-us/HT201232.

      Apple recommends the customer review Apple Support articles "Recognize and avoid phishing messages, phony support calls, and other scams", available at https://support.apple.com/en-us/HT204759, and "Identify legitimate emails from the App Store or iTunes Store", available at https://support.apple.com/en-us/HT201679. Additionally, the FTC Blog "Did someone tell you to pay with gift cards? It's a scam", is available for review at https://*******************************************************************************


      We appreciate the customer's feedback regarding Find My - Activation Lock, as Apple treats all customer concerns with paramount importance.

      Find My includes Activation Lock, which is a feature designed to prevent anyone else from using your iPhone, iPad, or iPod touch, if it's ever lost or stolen. Activation Lock turns on automatically when you turn on Find My on your device. After it's turned on, Apple securely stores your Apple ID on its activation servers and links it to your device. Your Apple ID password or device passcode is required before anyone can turn off Find My, erase your device, or reactivate and use your device.

      If you can't find your Apple ID or reset your password, you'll lose access to your account and might be unable to use or reactivate your device. To help prevent this, visit your Apple ID account page periodically to review and update your account information.

      Before you buy an iPhone, iPad, or iPod touch from someone other than Apple or an Apple Authorized Reseller, make sure that the device is erased and no longer linked to the previous owner's account.

      Apple recommends the customer carefully review Apple Support articles "Activation Lock for iPhone, iPad, and iPod touch", available at https://support.apple.com/en-us/HT201365, and "How to remove Activation Lock", available at https://support.apple.com/en-us/HT201441.

      At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple ID account. Details regarding privacy at Apple are available at https://www.apple.com/privacy.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.
    • Initial Complaint

      Date:09/30/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Iphone SE 2nd Gen IOS 16. Apple does not market a battery or any parts for this phone, replaced the battery with an aftermarket battery. Apple's programming rendered the phone useless by locking out the home button. Who owns the phone I paid for? Apple? Why is the right to self repair being denied?

      Business Response

      Date: 10/18/2022

      Business Response /* (1000, 5, 2022/10/05) */
      October 5, 2022



      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128

      BBB Case #:********



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple was unable to locate the customer's Apple product based on the information provided. The Apple product serial number is required to investigate this issue. As such, Apple invites the customer to respond with the Apple product serial number.

      The serial number can be located by following instructions in Apple Support article "Find the serial number of your Apple product", available at https://support.apple.com/en-us/HT204308.


      Sincerely,

      Apple Inc.
    • Initial Complaint

      Date:09/30/2022

      Type:Customer Service Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have tried to resolve a billing issue with Apple and have NOT been successful! First there was a fund issue now it's a card method issue. This is a JOKE at this point! I need to have their system updated! And credit made!

      Business Response

      Date: 10/13/2022

      Business Response /* (1000, 5, 2022/10/10) */
      October 10, 2022



      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128

      BBB Case #: ********


      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      The customer has been in contact with Apple, and a satisfactory resolution was achieved regarding the customer's Media Services issue.

      Sincerely,

      Apple Inc.


      Consumer Response /* (2000, 7, 2022/10/12) */
      (The consumer indicated he/she ACCEPTED the response from the business.)
      I have been in contact with the company and we have been discussing the issue in detail and was able to resolve the issue satisfactory.
    • Initial Complaint

      Date:09/30/2022

      Type:Customer Service Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I did three trade ins for three iPhone*********** orders.

      All three were delivered to Apple on September 26, 2022.

      Orders**************************** show complete "You're all done" status.

      However, the issue is order *********** is stuck on "You're almost done" then explains the trade in partner inspected and will be completed soon.

      I called Apple to inquire why the trade in for order *********** is stuck on this status when the other two trade ins were completed on Tuesday, September 27, 2022.

      The Apple Advisor informed me after some researched that I should wait until Tuesday then call back as it could be delayed but she had no information or explanation for why only one of the trade ins has this issue.

      Furthermore, she informed me this trade in ********************* never shipped to the partner from Apple post inspection while the other two did.

      I asked if I should contact the courier to blacklist the **** come Tuesday as it sounds to me like an Apple employee stole or misplaced the device after inspecting it.

      She advised I just call back on Tuesday, October 4, 2022.

      This is frustrating and I'm very concerned about the situation and want that trade in marked as complete on order************. Attached are several screenshots proving that two orders show complete/"You're done" on trade in status but yet *********** shows "You're almost done".

      Business Response

      Date: 10/19/2022

      Business Response /* (1000, 5, 2022/10/14) */
      October 7, 2022



      **********************
      ******************************************
      *** Case ID: *******


      Dear **********************:

      Thank you for your recent correspondence to the executive offices of Apple.

      The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, Apple has invited them to contact us directly.

      Sincerely,

      Apple Retail Executive Relations


      Consumer Response /* (2000, 7, 2022/10/18) */
      (The consumer indicated he/she ACCEPTED the response from the business.)
    • Initial Complaint

      Date:09/30/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased an Apple gift card from Target. The gift card was defective where half of the redemption code was not printed. I went to Target and they stated this was an Apple issue since they are just a reseller of their product. Apple was no help at all. They stated since they could read all the numbers on the redemption code they could not do anything. Well, I am not able to redeem the card because of this. I paid $100 for this gift card and they brush it off and pass the buck. It is Apple's responsibility to ensure they companies they use to print their gift cards have quality control and they obviously failed. I was just seeking to have the card replaced by Apple and they did absolutely nothing to help. Now I am having to take more of my personal time to deal with a situation Apple needs to correct. Companies like this need to be held accountable for their inability to take appropriate action for consumer fraud. I need Apple to reach out and provide the credit they stole by not having appropriate quality control in place for their gift cards.

      Business Response

      Date: 10/18/2022

      Business Response /* (1000, 5, 2022/10/05) */
      October 5, 2022



      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128

      BBB Case #: *******



      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Apple contacted the customer via email, however, we have not received a response. Unless we hear otherwise, we must assume the issues described in the customer's submission have been satisfactorily resolved. Should the customer need further assistance, they may follow up with Apple at the telephone number previously provided to them, or respond to the most recent email.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.
    • Initial Complaint

      Date:09/30/2022

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have requested apple curators to stop stealing my pictures as well as stop curating I did not give permission in fact I specifically sent several texts declining to which then I was locked out of my iCloud account as well as several other phones. I would like action taken regarding these thieving invaders.

      Business Response

      Date: 10/18/2022

      Business Response /* (1000, 5, 2022/10/05) */
      October 5, 2022



      Better Business Bureau
      1112 S. Bascom Avenue
      San Jose, CA 95128

      BBB Case #: *******


      Dear Better Business Bureau:

      Thank you for your recent correspondence regarding the above-referenced case number.

      Should the customer have concerns regarding their personal safety, stalking, harassment, or other criminal activity, Apple must refer them to local law enforcement, and recommends the customer file a formal police report.

      Apple recommends the customer carefully review the Personal Safety User Guide, available at https://manuals.info.apple.com/MANUALS/1000/MA1976/en_US/device-and-data-access-when-personal-safety-is-at-risk.pdf, from which the following excerpt was taken:

      "Apple makes it easy to connect with the people closest to you, while helping you stay aware of what you're sharing and with whom. If you gave someone access to your personal information and no longer want to--or if you're concerned someone who had access to your device or accounts made changes without your permission--this guide offer strategies and solutions to help you regain control.

      Offering quick checklists and in-depth feature tasks, this resource is designed to help customers experiencing technology-enabled abuse, stalking, or harassment understand the options available across the Apple ecosystem that can help you protect your personal safety. It includes step-by-step instructions on how to remove someone's access to information you previously granted--like location data In The Find My app, meetings you've shared in Calendar, and more. It also highlights features You can use to enhance your personal safety--like how to automatically let a friend know when you've arrived home safely and how to quickly engage Emergency SOS.

      This guide will be updated on a regular basis to provide you with the information you need to feel safe and secure while using Apple products."

      If the customer is concerned an unauthorized person might have access to their Apple ID, Apple recommends the customer carefully review Apple Support articles "If you think your Apple ID has been compromised", available at https://support.apple.com/en-us/HT204145, and "Security and your Apple ID", available at https://support.apple.com/en-us/HT201303.

      Apple recommends the customer carefully review the resource noted above, and accordingly take the appropriate actions to ensure their device(s) and account(s) remain secure.

      The customer may learn more about Apple Platform Security at https://support.apple.com/guide/security/welcome/web.

      At Apple, we believe privacy is a fundamental human right; we are committed to keeping your personal information safe. To maintain that privacy, Apple Support is not able to make changes to an Apple ID account. Details regarding privacy at Apple are available at https://www.apple.com/privacy.

      If the customer requires further assistance, they may contact Apple Support or schedule an appointment for the nearest Apple Store or Apple Authorized Service Provider at https://getsupport.apple.com.

      Apple considers this matter closed.


      Sincerely,

      Apple Inc.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.