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Business Profile

Home Electronics

Apple Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Home Electronics.

Complaints

This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

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    Customer Complaints Summary

    • 9,802 total complaints in the last 3 years.
    • 3,605 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    Complaint status

    Complaint type

    • Initial Complaint

      Date:07/22/2025

      Type:Delivery Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am writing to formally escalate an issue regarding an undelivered product purchased on July 14, 2025 a 13-inch MacBook Air - Midnight (Order Number: W1636085629). Price: $1,282.93.According to Apple, the package was marked as delivered on July 15 at 10:18 AM. However, I never received it. The delivery address is an apartment building with a concierge service. The concierge has confirmed, with evidence, that ***** did not deliver any packages until 12:00 PM that day and my package was not among them.Following this, I filed a claim with Apple, which opened an investigation. However, the case was closed without explanation, and I was advised to contact *****. I then submitted a claim to ***** (Claim Number: C-198151380), but it was rejected on the basis that all claims must be submitted through Apple, due to the agreement between your companies.I have repeatedly asked both Apple and ***** for information about who signed for the package or confirmed receipt. The only response I received was a generic message stating that the package was delivered without any proof or recipient ********** a loyal Apple customer for over 15 years owning an iPhone, MacBook, iPad, Apple Watch, AirPods, and AirTags I am extremely disappointed. The lack of accountability and transparency in this situation is both frustrating and concerning. Is Apple's official stance really to suggest I go to the police?All I am asking for is basic information: who received the package? If this information is unavailable, I believe Apple should take responsibility and provide a resolution.I kindly urge you to review this matter seriously and respond with a fair solution.

      Business Response

      Date: 07/23/2025

      July 23, 2025

      Better Business Bureau
      ************************
      ******************-3507
      BBB Case ID: #********

      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly. 

      Sincerely,

      Apple Inc.

      Customer Answer

      Date: 07/26/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ******* ***** ****

    • Initial Complaint

      Date:07/19/2025

      Type:Billing Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Good Morning. My Apple Media and Purchases account was locked for no reason a few days ago. I tried contacting Apple support and changing my password, but nothing worked. I also tried filing a ************ Request, but that didnt work either. I dont think its legal for Apple to gate-keep my data after I request a copy of it, and its even more absurd that they randomly locked my account Ive spent 100s of dollars on and used faithfully for YEARS and gave me no definitive explanation. All Apple Support said was that my account committed a vague TOS violation, but I looked at TOS and could not find any issue. The only thing I could think of is I made Apple TV purchases while on vacation in ******* (I usually purchase at them in my home American state in another time zone). I never got a confirmation email for that purchase or credit card charge, probably due to the account lock. I submitted a Data and Privacy Request for my data for the account, and it was denied because ******** and Purchases account was locked according to Apple Support. So Apple is restricting access to my transactions history and Media information. My ****** account is fine and still active, but I now have lost access to all my purchases and transaction data (a lot of them paid). Whats even more irritating is that I made some Apple TV purchases recently before the sudden account lock. Now I cant even get a refund. I dont think its right for Apple to lock me out of things I paid them money for with no explanation. If I did in fact violate TOS, I want to know EXACTLY what I did. If its an app or service I used, I want to know so I can delete it and report it to the App Store so others dont have this issue. If I did not, I also want to know, because that could mean my account is compromised and my personal data is at risk.

      Business Response

      Date: 07/24/2025

      July 24, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23624281






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Apple appreciates the customers patience while we worked towards resolving this matter.


      The issue reported by the customer has been satisfactorily resolved.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

      Customer Answer

      Date: 07/24/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ******* *****

    • Initial Complaint

      Date:07/17/2025

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I placed an order with Apple on June 18th, 2025 (16-inch MacBook Pro - Space Black and AirPods Pro 2) totaling ******** dollars and never received the products! A stranger signed for my package. I filed a police report and opened a dispute with my credit card company. I contacted Apple Support multiple times. After reviewing my case, Apple agreed to issue me a full refund. However, they asked me to close the original credit card dispute in order to process the refund directly. I did so in good faith.They later told my case was "sent to the wrong department" and that it would be re-escalated correctly on July 1st. I was told Id receive the credit on my card by July 14th, but nothing has been issued.Ive called numerous times, kept records, and escalated to customer relations and executive support. They now refuse to provide anything in writing after asking multiple times and they continue to stall without resolution. I reopened the dispute with my credit card company. They are now unresponsive and pushing me back to phone support, which I no longer trust.I am requesting my full refund for the items I never received. I do not accept any goodwill coupons or credits. I want this refund processed immediately and in writing.

      Business Response

      Date: 07/29/2025

      July 29, 2025




      Better Business Bureau
      ***************************************************************************************
      BBB Case ID: ********


      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly. 


      Sincerely,

      Apple Inc.

      Customer Answer

      Date: 07/29/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ***** *****

    • Initial Complaint

      Date:07/14/2025

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am writing to file a complaint regarding persistent issues with my Mac Studio and unsatisfactory support from ************************* Mac Studio frequently starts up in firmware recovery mode, indicated by a blinking ***** ****** As a blind user, I rely entirely on VoiceOver for screen interaction. When this issue occurs, VoiceOver does not activate, rendering the machine unusable to **** then contact Apple Support over the phone to explain my situation and do a screen share on my iPhone.The representatives will say that there is no signal, implying that my display is working.This directly contradicts Apple Support's repeated assertion that it's a "display problem." If it were solely a display issue, VoiceOver functionality should remain unaffected.This problem typically arises after I use "Erase All Content and Settings" or Disk Utility to erase my Mac in Recovery Mode. It can take several minutes for the blinking ***** light pattern to appear, often leading to incorrect troubleshooting advice from Apple Support, such as being told to take the device to an *********************************************. The issue can, in fact, be easily resolved with the assistance of another Mac.The most frustrating aspect is the inconsistency and inefficiency of Apple's support. It often takes several hours to be connected with the correct department that can provide the appropriate solution. While I understand that technical issues can occur, the prolonged and misdirected support process is unacceptable. I am seeking a permanent resolution to this firmware recovery problem and more efficient, knowledgeable support for blind users experiencing such issues.

      Business Response

      Date: 07/28/2025

      July 28, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23599856






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Troubleshooting support is provided via telephone.


      Apples support site is available at ******************************************, and Apple Support telephone numbers can be found in Apple Support article Contact Apple for support and service, available at ******************************************/en-us/106932.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

      Customer Answer

      Date: 07/28/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ****** ************

    • Initial Complaint

      Date:07/11/2025

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      To Whom It May Concern at the Better Business Bureau,I am submitting this complaint to formally document a distressing and unethical experience I had with Apple Inc., particularly at the Apple Store located on ************* in ************, ************, on July 11, 2025, and continuing through July 12, 2025. My experience involved not only cosmetic damage to my iPhone 16 Pro Max following a screen replacement, but also a complete failure of responsibility from store management, culminating in a fainting episode due to emotional trauma, for which I received no follow-up, documentation, or care from the store. The entire situation was appalling and contrary to the values Apple claims to uphold.This letter provides a detailed account of what happened, what I endured, how Apples store failed to handle the situation appropriately, and what I am requesting as a result. My goal is not only resolution, but formal accountability from Apple Inc. and proper escalation to corporate leadership, as the gravity of this incident cannot be overstated.

      Business Response

      Date: 07/28/2025

      July 28, 2025

      Better Business Bureau
      ************************
      ******************-3507
      BBB Case ID: ********

      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      This office has been in contact with the customer and while this may not happen in all instances, we anticipate reaching a satisfactory resolution regarding their concerns. Apple has invited them to contact us directly while we continue to support their issue.

      Sincerely,

      Apple Inc.

      Customer Answer

      Date: 07/28/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      **** ******

    • Initial Complaint

      Date:07/11/2025

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My Iphone 16 which was under warranty was not charging and i was told i will be getting a new mobile within 3-5 business days. I did tell them i need it for my work and they promised it will be there in 3-5 business days. When i called again on the 5th business day i was told that it will take more time because its out of stock and each representative is telling a different story. I am still waiting for tracking number. I had to get an additional mobile just because of their fake promise. I would like to file a complaint against this

      Business Response

      Date: 07/23/2025

      July 23, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23587814






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Apple appreciates the customers patience while we worked towards resolving this matter.


      The issue reported by the customer has been satisfactorily resolved.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

      Customer Answer

      Date: 07/23/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ***** ***

    • Initial Complaint

      Date:07/11/2025

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Disappointment with Genius Bar Experience Case #************ | Repair No: R662992404 Location: Apple ********************************, ** Incident Date: July 78, 2025 Complaint Type: Product/Service Issue Desired Outcome: Replacement device or discounted upgrade due to store-caused damage Complaint Description:On July 7, 2025, my elderly father, ****** *****, brought his iPhone 11 to Apples ********************** location for a battery replacement (Repair No: R662992404, Case #************). The phone was left overnight per staff instruction.On July 8, 2025, upon returning for pickup, he was informed that Apple staff had dropped the phone after completing the battery replacement, shattering the back glass. My father is a 65-year-old retired U.S. citizen with limited English proficiency and was unable to fully understand the options presented in the busy, noisy environment.He was told the $89 battery charge would be waived, but was then offered an upgrade for $544, which he declined due to confusion and concern over the unexpected cost. Later, when we returned for clarification, we were told the offer was no longer available, and that the phone was no longer eligible for trade-in due to the back damagewhich was caused by Apple during the repair.We attempted to reach Apple Support for follow-up but received no meaningful assistance. A feedback form was submitted, but no resolution has been offered. This is not the standard of customer care we expect from **********************, especially given that we have been loyal customers for ***************************** negligence caused the damage, and we are seeking a reasonable resolutioneither a replacement device or discounted upgrade. My father followed all procedures in good faith. He should not be penalized for damage that occurred while his device was in Apples possession.

      Business Response

      Date: 07/25/2025

      July 25, 2025




      Better Business Bureau
      ***************************************************************************************
      BBB Case ID: ********


      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      This office has been in contact with the customer and while this may not happen in all instances, we anticipate reaching a satisfactory resolution regarding their concerns. Apple has invited them to contact us directly while we continue to support their issue.


      Sincerely,

      Apple Inc.

      Customer Answer

      Date: 07/25/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      Ozgun Saran

    • Initial Complaint

      Date:07/10/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      To Whom It May Concern,My name is **** ******, and my mobile number *************) appears to have been flagged as spam, which has resulted in it being blocked from using Apples iMessage platform. I previously worked with Apple Support to have this corrected, but the issue has unfortunately resurfaced.I am a licensed mortgage professional who relies on consistent mobile and iMessage communication for client relationships and business operations. This false spam classification is severely impacting my ability to communicate effectively.I kindly request that:Apple review and remove any restrictions or spam flags currently associated with this number on the iMessage system.I am not engaging in any unsolicited marketing, spam, or prohibited activities. I value compliance and privacy and am requesting immediate assistance in restoring full use of my number.Thank you for your time and attention to this matter.

      Business Response

      Date: 07/18/2025

      July 18, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23583990






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The issue reported by the customer has been satisfactorily resolved.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:07/10/2025

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Every so often a charge shows up on my bank card from Apple for a subscription that I don't have and nobody in my family has. It has happened 11 times this year. I want to know why, despite changing my bank card number 5 times, does this continue to happen everytime I put my card number on my Apple account. Why are they allow to force me to enter my bank card number to use a device that I own. Is this not predatory? How much money are they making off of people in my situation who don't realize they are having money stolen from their bank accounts?

      Business Response

      Date: 07/18/2025

      July 18, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23581849






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The $29.99 ******* subscription shows in the customer-provided screenshot come to $31.76 after $1.77 tax. Apple anticipates the issue reported by the customer has been satisfactorily resolved.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:07/09/2025

      Type:Sales and Advertising Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I bought a pair of beat pro headphones and the warranty when I had an issue with the headphones I brought them to an Apple Store they examined the headphones nothing said they sent them out then I got a email a week later saying I had to pay for the repair so I contacted apple support the representative told me I shouldnt have to pay anything to call back the store and get a re-quote I did that the manager **** at the ***************** location was very rude and told me good luck with getting a different answer so I called back support and they sent me to a senior advisor I filed a complaint on the store manager and after she was unwilling to help me I asked for her name and she hung up on me I called back and another senior advisor **** was no help either told me the store is the only one that can change anything after the store told me they cant do anything I had to contact support all this over $29 there warranties are a scam had the same issue with my Apple Watch theres always some hidden fees

      Business Response

      Date: 07/17/2025

      July 17, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23578475






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The following AppleCare+ for Headphones excerpt(s) may be viewed at **********************************************************************************************************************************************************************:


      1. The Plan
      This contract (the Plan) governs the services provided by Apple under the above plans and includes the terms in this document, your Plan Confirmation (Plan Confirmation), and the original sales receipt for your Plan.


      3. What is ************************ for Accidental Damage from Handling (***********)
      If during the Plan Term you submit a valid claim by notifying Apple that the Covered Device has failed due to accidental damage from handling resulting from an unexpected and unintentional external event (such as, drops and damage caused by liquid contact) (ADH), Apple will, subject to your payment of the service fee described below, either (i) repair the defect using new parts or previously used genuine Apple parts that have been tested and pass Apple functional requirements, or (ii) exchange the Covered Device with a replacement product that is new or comprised of new and/or previously used genuine Apple parts and has been tested and passed Apple functional requirements. Exclusions apply as described below. Each time you receive service for *** is a Service Event.


      The following service fees apply to each Service Event:
      Beats-branded headphones: US$29


      Apple records confirm the customers ******************** Fit Pro was purchased on December 20, 2023, and it is currently covered by AppleCare+ for Headphones. On July 8, 2025, a careful examination of the Beats Fit Pro by Apple revealed a damaged/missing speaker mesh, which Apple does not attribute to a manufacturers defect. This issue is the result of an unexpected and unintentional external event. As such, and based on the terms and conditions of AppleCare+ for Headphones, Apple declines the customers request for a covered repair or replacement, and invites the customer to follow up should they wish to proceed with service for the $29 *********** Event fee.


      Apples support site is available at ******************************************, and Apple Support telephone numbers can be found in Apple Support article Contact Apple for support and service, available at ******************************************/en-us/106932.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

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