Share
Business ProfileforTruTrade
Additional business information
On January 20, 2023, BBB requested TruTrade to modify, substantiate or discontinue claims made on their website (https://trutrade.io/) that read, "The World Leader in Retail Automation" and "The #1 Automated Click Plug 'N Play Scalping Software for Retail Traders Worldwide". Additionally, on the Home page (https://trutrade.io/earn-a-funded-account/) it read, "Earn a $50,000 Funded Trading Account by Utilizing the Powerful Autoripper Trading Software". Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.
BBB's Code of Advertising Section 29 states, Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation. 29.2 Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion. Additionally, BBB's Code of Advertising Section 1 states, The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
As of January 30, 2023 the business has not responded to BBB's request.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 7014 E Camelback Rd Ste 1452, Scottsdale, AZ 85251-1227
- BBB File Opened:
- 6/30/2022
- Years in Business:
- 4
- Business Started:
- 3/4/2020
- Business Incorporated:
- 3/4/2021
- Type of Entity:
- Limited Liability Company (LLC)
- Alternate Business Name
- TruCapitial LLC
- TruTrade.IO
- Business Management
- Mr. Danny Rebello, CEO/Co-Founder
- Contact Information
Customer Contact
- Mr. Danny Rebello, CEO/Co-Founder
- Additional Contact Information
Phone Numbers
- (480) 248-3554Other Phone
Email Addresses
- Primary
Website Addresses
- (480) 248-3554
Customer Complaints
3 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintMost Recent Customer Complaint
12/24/2022
- Complaint Type:
- Product Issues
- Status:
- Resolved
Customer Reviews
1 Customer Reviews
What do you think? Share your review.
Most Recent Customer Review
Jay O
09/07/2023
BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business.