(IABBB)
The International Association of Better Business Bureaus (IABBB) announces the winners of the 2025 International Torch Awards for Ethics.
Five businesses are recognized for their outstanding commitment to leadership character and organizational ethics. Winners will be honored at a virtual event on November 19, 2025.
The 2025 winners are:
- Category 1: Yeck's Auto Repair, Bellevue, NE
- Category 2: Kane Learning, Newark, OH and Vision2Voice Healthcare Communications, Chicago, IL
- Category 3: Frontier Foundation & Crawl Space Repair, Joelton, TN
- Category 4: WoodmenLife, Omaha, NE
Presented annually since 1996, the BBB International Torch Awards for Ethics recognize businesses in North America that maintain outstanding dedication to upholding ethical business practices and promoting trust in the marketplace.
“The International Torch Awards for Ethics celebrates the most powerful currency in business: trust,” said Rebekah Dopp, IABBB CEO. “These honorees remind us that character and culture are not soft skills; they are the operating system of every great enterprise. When leaders choose transparency, accountability, and purpose, they don’t just strengthen their companies. They elevate the marketplace itself.”
About the winners
Category 1 (1-10 employees)
Yeck's Auto Repair, Bellevue, NE
Yeck's Auto Repair is a veteran-owned auto service center known for its expert repairs and outstanding customer care. Yeck's Tire & Auto has served the Bellevue community for over 50 years, offering a full range of services including brake work, oil changes, tune-ups, and wheel alignment.
Category 2 (11-99 employees)
Kane Learning, Newark, OH, and
Vision2Voice Healthcare Communications, Chicago, IL
Kane Learning is a nationally recognized leadership and organizational development firm known for its customized learning and communication solutions. The company specializes in strategic planning, executive coaching, training program development, and communication strategies tailored to each client’s unique culture and goals. Kane Learning serves a diverse range of clients, from Fortune 500 companies to small businesses and nonprofits, helping them grow performance through people.
Vision2Voice Healthcare Communications is a medical communications agency that partners with pharmaceutical, biotech, and medical device companies to deliver strategic, peer-to-peer healthcare messaging. Founded in 2008, Vision2Voice Healthcare Communications specializes in engaging healthcare professionals through tailored programs such as advisory boards, speaker bureaus, national broadcasts, and key opinion leader identification. Their mission is to improve patient outcomes by empowering health care professionals with cutting-edge scientific content and education, leveraging technology and expert insights to amplify the latest medical advances.
Category 3 (100-499 employees)
Frontier Foundation & Crawl Space Repair, Joelton, TN
Frontier Foundation & Crawl Space Repair is a trusted, family-owned company specializing in foundation repair, crawl space solutions, basement waterproofing, and concrete leveling across Tennessee, Kentucky, and Alabama. With over 20 years of experience and led by licensed general contractors Layne and Judy, Frontier is known for its commitment to fixing unhealthy homes through permanent solutions and customer service. Their services include wet basements, sagging floors, mold remediation, radon mitigation, and structural repairs.
Category 4 (500 or more employees)
WoodmenLife, Omaha, NE
WoodmenLife is a not-for-profit fraternal benefit society offering life insurance and financial services while supporting community initiatives across the United States. Founded in 1890 by Joseph Cullen Root, WoodmenLife operates with a mission to protect families’ financial futures and reinvest profits into member benefits and local outreach rather than shareholders. The organization provides life insurance, retirement products, and annuities, and offers extras like scholarships and discounts to its members.
In addition, four businesses were named finalists for the 2025 International Torch Awards for Ethics:
Category 1 (1-10 employees)
Rogue Motor Freight, Inc. Kent, Washington
Milex Complete Auto Care, Columbus, OH
Category 3 (100-499 employees)
Comfort Window Co., Inc., Syracuse, NY
Category 4 (500 or more employees)
Metropolitan Utilities District, Omaha, NE
The finalists and award-winning companies were selected by an independent panel of business and ethics experts: Matt Sitter, CEO, Advantage Foundry Network; Fred Elsberry, former CEO, BBB Atlanta; Kent Noble, Professor, University of Wyoming College of Business-Center for Principle-Based Leadership and Ethics; Robert Reiss, CEO, CEO Forum Group; Robin Day, National Director of Academics, Herzing College (Winnipeg, MB); and Janet Robb, former CEO, BBB Little Rock.
Companies were evaluated against four criteria including the Character of the organization’s leadership; if and how an authentic Culture is being fostered; the company’s transparent relationship with its Customers; and the impact the organization is making in the local Community.