BBB Michigan is your trusted partner here to help consumers and businesses across the state make confident decisions before problems occur!
What is the SEE?
A statewide awareness and education initiative positioning the Better Business Bureau of Michigan as a longstanding trusted partner for both consumers and businesses. It reinforces BBB’s unified presence since the merger of BBB Eastern Michigan & the U.P. and the BBB Serving Western Michigan branches.
S.E.E serves as the umbrella message connecting our 2025 – 2026 programs, helping people make confident decisions and build trust before problems happen.
SEE Development for business professionals
Tailored for Michigan small and mid-sized businesses, especially those in operation for more than one year, who want to grow with confidence, strengthen their reputation, and stand out in a competitive market.
It also serves existing BBB Accredited Businesses who want to get even more value from their Accreditation.
Through SEE Development, Michigan businesses can:
- Explore BBB Accreditation and understand its value.
- Access AI and technology training for real-world use in their operations
- Participate in licensing and regulatory education series.
- Connect through networking events, summits, and partnerships.
- Tap into Educational Foundation programs that support workforce and scholarship initiatives.
- Use BBB tools to enhance transparency, customer trust, and online reputation.
SEE TRUST for consumers
SEE Trust is designed for Michigan consumers, young professionals, and first-time decision-makers who want to feel confident in life’s major milestones like signing a lease, buying a car, hiring a contractor, donating to a charity, or shopping online.
With SEE TRUST, Michigan consumers can:
- Look up businesses and charities before they hire or donate.
- Check Scam Tracker to see what’s happening in their area.
- Learn about emerging threats. (including AI-generated scams)
- Access guides on contracts, warranties, payments, and more.
- Get connected to BBB Educational Foundation programs and resources.
