BBB serving the San Francisco Bay Area and Northern Coastal California
Servicing Del Norte, Humboldt, Trinity, Mendocino, Lake, Sonoma, Napa, Solano, Marin, Contra Costa, San Francisco, Alameda, San Mateo counties.
About Us
Trust is built locally. That's why Better Business Bureau is committed to supporting businesses and consumers throughout the San Francisco Bay Area and Northern Coastal California. For more than 110 years, we've helped people find businesses they can trust while promoting an ethical and transparent marketplace. Through business accreditation, consumer education, scam prevention, dispute resolution, and community partnerships, we're helping build stronger businesses, more confident consumers, and thriving communities. Together with our Accredited Businesses, we're advancing marketplace trust across the region we proudly serve. Please note that official communications from our BBB are sent from the email domain bbbemail.org.
Upcoming Events
Programs and Services
Apply for Accreditation
Join San Francisco Bay Area's trusted business community.
Maximize your Accreditation
Explore all benefits available to BBB Accredited Businesses.
Manage Your BBB Account
Log in to your BBB Business Account
Promote Your Business with BBB Marketing Opportunities
Elevate your brand with affordable marketing resources.
Business Insights
Articles, research, trends, and practical resources for business growth.
Community Partnerships
Sponsorships, strategic partnerships, and regional business engagement opportunities.
Building Stronger Communities
Your BBB dues help fund programs that promote trust, support local businesses, educate consumers, and combat scams in our community.
Torch Awards
BBB honors trustworthy businesses in our community.
News and Alerts
Stay up to date on the latest news and scams happening in your neighborhood.
Charity and Donor Resources
Access trusted information on local and national charities and make informed giving decisions with confidence.
BBB Scam Tracker
Encountered a scam or suspicious offer? Let us know. Your report helps us track emerging threats and warn consumers and businesses across our region.
Submit an Idea
Send us your idea for a new benefit or topics and content you'd like to see more of and learn about!
Meet our Business Development Team
Find contact information for the Business Development Team of BBB serving the San Francisco Bay Area and Northern Coastal California
Our Email Domain
Our BBB uses the email domain bbbemail.org