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Business Profile

Car Dealers

Keffer Mazda

Complaints

Customer Complaints Summary

  • 5 total complaints in the last 3 years.
  • 2 complaints closed in the last 12 months.

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The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:07/23/2025

    Type:Sales and Advertising Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Date of Transaction: 7/23/2025 ?Complaint Title:Confirmed Sale Price Changed After Agreement Unless I Used Dealer Financing ?Complaint Description:On July 23, 2025, I negotiated the purchase of a Certified Pre-Owned 2024 Mazda CX-50 with a sales representative at Keffer Mazda via text message. During the negotiation, I explicitly asked whether the price was valid for a cash purchase, and the representative confirmed that it was. We agreed on a final price of $24,700, which the dealership confirmed in writing. I also specified two conditions that the vehicle be detailed and a panel corrected and those were accepted.After we confirmed the deal and began arranging payment, the salesperson told me that the $300 discount (bringing the price to $24,700) would only be honored if I financed the vehicle through the dealership. This financing condition was never mentioned during negotiation and was only introduced after we had a written agreement.This tactic agreeing to a price and confirming it in writing, then changing the terms afterward feels deceptive and misleading. I have complete text documentation of the entire negotiation, including price confirmations, agreement on conditions, and the later reversal. It appears to be a classic case of bait-and-switch.?Desired Resolution:I am requesting that Keffer Mazda honor the agreed-upon price of $24,700 without requiring me to finance through them. If the dealership is unwilling to honor this, I would appreciate a formal explanation for why they confirmed this price multiple times in writing and then revoked it due to undisclosed conditions.?Additional Context:After this incident, I reviewed Keffer Mazdas recent ****** reviews and found another complaint from July 2025 describing nearly the same experience a confirmed price that was later revoked unless the buyer financed through the dealership. This suggests a pattern of behavior, not an isolated mistake.

    Business Response

    Date: 07/31/2025

    I have been in contact with Mr. ****** and have worked out the details. I have also counselled with the sales manager who handled the transaction. 

    Thank you,

    J.R. *******

    Customer Answer

    Date: 07/31/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to my complaint, and find that this resolution is satisfactory to me.

    Thank you. 
  • Initial Complaint

    Date:05/29/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Keffer Mazda has been calling and texting me to come in so they can try to buy my car. I get it, they're a dealership, whatever. This morning, I see that these folks are trying to call me now at 6am, which is harassing and inappropriate on every single level, not to mention completely illegal.

    Business Response

    Date: 05/29/2025

    I have removed the customers information from all contact methods from the store and our ************ I have researched with the call center who does not open up until 7:45 and have specific instructions not to begin calling anyone prior to 8am. I am not sure if the customer happens to be in a different time zone at the moment causing the call to be made earlier on their time but either way I apologize that the customer was contacted that early and have ensured her contact info has been removed so she should received no further contact going forward. I have also re-iterated with the call center and the entire team to make sure no calls ever go out before 8:00am.

    Sincerely,

    J.R. *******

     

  • Initial Complaint

    Date:10/19/2023

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I am the owner of a Mazda CX5. My radio stopped working properly around 2 years ago.1.5 years ago (May 9, 2022 - Service agent was *****************************) I finally brought my car into service for them to assess the situation and see if I would be covered with my extended warranty (******) to fix the problem. *************************** told me they just had to order the *********** (they were on backorder) and that he would let me know when it arrived so we can get my radio fixed. He did tell me this could take a while. Aug 19, 2022 - I called for a status update - ***************************** told me still waiting on parts and the he would call me when they arrived.Feb 13, 2023 - I called for a status update - ***************************** told me in not as friendly of a way that they were still waiting and that this could take up to one year and that I didn't need to call them back, they they would call me....Sept 29, 2023 - I decided to call the Service Manager (****) and left a full detailed message.....no call back Oct 2, 2023 - I AGAIN had to call back **** - the Service Manager. He said he hadn't called me back as he couldn't figure out what was going on. He had NO records of my radio or anything....I said WHAT??? I have been patiently waiting on these parts to arrive since May 9, 2022!**** then said something like we had a lot of really old tickets that we just deleted out of the system, yours must have been one of them. **** then said he has located me a radio in ******* that he would have overnighted and that he would call me when it is in to schedule it to be installed....Oct 11th - Guess what I have to reach back out to **** - hey **** where are my overnighted parts? **** tells me that he had them, but is waiting for a loaner....I then said I would just bring my car in and wait for the repair at the location. He then tells me he would need to hold the car after the repairs until ******** pays. Oct 19th - I had to reach out again! Claim to be repaired on Oct 25th! after I lost my mind on them and told them of this BBB complaint and asked for GM detailed information.This has been a horrific issue and they care none!I haven't even recorded the multiple other times I have Left Messages with no return calls and text messages with no responses....

    Business Response

    Date: 10/19/2023

    ***************** is absolutely correct and has every right to be upset. We dropped the ball and never picked it up. I have spoken to *************** and set everything up to pick up her vehicle on Wednesday the 25th and have it repaired and detailed and returned to her. I have also put a $200 credit on her account for maintenance going forward. Once again, *****************, I apologize for how everything has been handled. We will get it together going forward.

    Thank you,

    J.R. *******

     

  • Initial Complaint

    Date:09/06/2023

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    August 22, 2023 $2,575.33 I got a timing chain replaced at Keffer Mazda and was constantly hounded by staff to fill out a 5 star review for a free oil change. Essentially, Keffer Mazda is illegally soliciting 5 star ****** reviews. I did not give a 5 star review because i believe there is always room for improvement. I then got a text from a customer service representative telling me I was banned from going to the business again. The catch is when I took my car in for the timing chain replacement i got it back with electrical things not working in the car when i gave it to them with everything working. Now I cannot go to the dealership to get their wrong doing fixed because i was banned for not giving a 5 star review. I tried to resolve this issue with the business but they are ghosting me and I think they have blocked my number. I have been waiting for a call from their manager but am yet to receive that call.

    Business Response

    Date: 09/15/2023

    We, like all business, do ask for reviews from our customers. When we received a very unfavorable review from **** our Service Manager reached out to see where we dropped the ball and how we could help make it right. **** stated the every since he picked up his car that we replaced the timing chain on that the power window would not work. **** invited him back in so we could take care of it for him even though what we did would have in no way affected the window. **** did not come in for the appointment and when he and **** spoke again he said he did not need to because the window started working again and he was happy with us at that point. Later we received a very unfavorable factory survey score from ****. The advisor reached out in dismay due to the fact that we had done everything in a timely and efficient manner and even provided a loaner car even though **** did not qualify to drive one by age, and we also offered to fix something we had nothing to do with as evidenced by the fact that it started working again on its own. Both the Advisor and the Service Manager had multiple points of contact with **** as we save all communication through our system. **** even stated on the factory survey that "****(service manager) has great customer service skills, let him teach everyone his ways", and then stated to *******(service advisor) in a system text that it was **** (service manager) that he had a problem with and that he was extremely happy with *******. He also stated he would NEVER give anyone a 100% score/review no matter what. In this day and age where reputation means everything in the public eye and as a business you do everything possible to do things the right way and have integrity in what you do and pick up the ***** when they are dropped, it is best to end relationships such as ours with **** when it seems no matter what you do you can't please him and would continually set yourself up for failure. 

    Sincerely,

    J.R. *******

    Customer Answer

    Date: 09/15/2023

     
    I am rejecting this response because:
    I did nothing wrong and yall are being sensitive and only focus on the good things in your business. You will never be able to improve your business if you never look at the negatives and things to work on. Unfortunately life isnt all rainbows and unicorns and they need to realize this but they wont because they get very upset when someone gives it to them straight up. World is full of sensitive people and this business is full of them. Crazy how they can get so mad over a review that that are illegally trying to obtain. Everyone here needs to grow up and gain some mental toughness because they are immature and imbeciles to deal with. 

    Customer Answer

    Date: 09/15/2023

     
    I am rejecting this response because:
    I did nothing wrong and yall are being sensitive and only focus on the good things in your business. You will never be able to improve your business if you never look at the negatives and things to work on. Unfortunately life isnt all rainbows and unicorns and they need to realize this but they wont because they get very upset when someone gives it to them straight up. World is full of sensitive people and this business is full of them. Crazy how they can get so mad over a review that that are illegally trying to obtain. Everyone here needs to grow up and gain some mental toughness because they are immature and imbeciles to deal with. 

  • Initial Complaint

    Date:08/28/2023

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    On August ******* I took my Range Rover in to be serviced. I purchased this vehicle from Keffer Mazda on April 29 2023. At the sale I was told to bring my ** back to them for any service need. In the contract there was several service plans and different other warranty that was added in to the sale agreement. I live 2hrs away from Keffer Mazda and my service appointment was at 9am. Upon arrival we (Husband and 2 kids) asked for a loaner car. After leaving the dealership I received a call from service department stating to keep the loaner car and drive back home they will call me when its time to pick up my vehicle . As we was headed home my husband realize that his car keys was left in **. Once we return to the dealership it was a thunderstorm. My husband went to get his keys from the ** that was part outside. He saw that the sunroof had been left open during the storm. The vehicle was wet on inside. The service manager ************************* said he would get it dried out. I called back up to the dealership the next day to get a update. I was told that the water had been vacuum out. I asked about any electrical damage. He said no there doesn't appear to be. I also said that the radio had a issue before with the sound is there any problem with it now. I just did the software update on the system. I was told to pick up my vehicle. I was later inform that they where not getting any sound from the system. I asked what is my next step **** said to take it to Range Rover dealership near my house in **************. On August 24,2023 I took it to ************************ for a diagnostic check. I was informed that the *** had condensation . Water damage has settle inside the mother board (*) and needs a new Amp. I was quoted to replace the *** $4,000.00. I called **** to tell him the results. His response was that they assume the Amp was going bad anyways. That the water getting inside should not matter. I want the dealership to take on ownership and be held responsible.

    Business Response

    Date: 08/28/2023

    The car was brought in to the service department for the electrical/sound issue so while the water getting into the vehicle from the customer leaving their sunroof open and our staff not closing it may have exacerbated the issue, it was not the root cause. I will agree to  pay the customer $2000 as good will toward the repair.

     

    Thank you,

    J.R. *******

     

    Customer Answer

    Date: 08/31/2023


    I am rejecting this response because: I received a call from ************************* stating that they would cover more than $2,000. The repairs start at $4.000.00. I am requesting that they pay more of the cost. I only had the vehicle for less than four months. I need to have a formal statement saying what they are willing to pay. There are a lot of miscommunication with the different associate saying different things. When I picked my vehicle up from Keffer Mazda I was inform to take it to a Range Rover dealership for a diagnosis check. Only to find out in a  message from Keffer Mazda stating that they already done a diagnosis check. I incurred a cost of $488.85 from Range Rover that could of been prevented if they already knew what the problem was. This has been a very stressful issue. This may be  just the beginning of my issue with water damage. 


    Business Response

    Date: 08/31/2023

    **** stated specifically that he got the Range Rover store to agree to cut an additional $400 off the bill so combined with the $2000 that we will pay that is a $2400 savings for the customer. That is what I am willing to do. 

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