Title Companies
Swift Tag and TitleThis business is NOT BBB Accredited.
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Complaints
Customer Complaints Summary
- 4 total complaints in the last 3 years.
- 0 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:06/20/2023
Type:Customer Service IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I paid $167.79 to register my boat and trailer on 4/24/23 and have not received the registration in the mail. I received an email confirmation and the money was withdrawn from my account. I have emailed to inquire and received no response. I would like the registration or a refund.Bureau Response
Date: 06/20/2023
Swift Tag and Title
**** * ***** **** *
********* ** *****
Dear Representative Swift Tag and Title:
Better Business Bureau (BBB) received a complaint about your business. BBB understands that there are two sides to every dispute, and we have not pre-judged the validity of this claim. This is your opportunity to address the concerns of your consumer and to rebuild the trust that first brought you together. BBB seeks to help businesses resolve their disputes, whether or not they are accredited with BBB. The complaint was submitted on 6/15/2023 and was assigned an ID of *********
How do I take care of this?
Your BBB is requesting a written response to this complaint within the next 7 calendar days. Your prompt and professional response greatly enhances the chance for a successful resolution and will further your reputation as a BBB Accredited Business. If you received this complaint via email, the fastest and easiest way to view and respond is to the simply click on the “Respond to this Complaint”, link located on the left. All responses will be copied to the complainant.If you received this complaint via Postal Mail, you may respond online using the link below or respond by mail using the address above.
To access/respond to this complaint online:
Go to: ****************
Enter the following code: **************What should I include in my response?
Please provide an explanation of the events from your perspective and/or a concrete plan for how to work toward a resolution. Remember that the more factual information we have about the case, the easier it is for all parties to develop a full understanding of the situation.
Please understand that the complaint content and your response may be publicly posted on the BBB web site (BBB reserves the right to not post in accordance with BBB policy). Please do not include any information that personally identifies your customer. By submitting your response, you are representing that it is a truthful account of your experience with this consumer. BBB may edit the complaint or your response to protect privacy rights and to remove inappropriate language.
What will happen if I do not submit a response and what can I expect to happen next?
If you do not respond promptly to this complaint, it may be closed as Unanswered. This may result in a substantially lower rating with BBB, which could adversely influence potential customers. Once we receive your response, we will forward it to your customer and ask them to tell us in writing whether your response resolves their concerns. If they continue to express dissatisfaction, the case will be reviewed by BBB staff to determine if the remaining concerns warrant an additional response. The overall standard applied in the review process is: Did the company act in good faith, and do everything that could be reasonably expected, or is responsible for, to resolve the issue?
We look forward to helping you and your customer work toward an amicable resolution.Sincerely,
Serigne ****
Dispute Resolution & Investigations Specialist
***********************
Phone: ###-###-####CUSTOMER EXPERIENCE INFORMATIONCustomer Information:Joanne ******** ********** **
******* ****** ** *****Daytime Phone: ###-###-####
E-mail: ******************The details of this matter are as follows:Complaint Involves:
Customer Services IssuesCustomer’s Statement of the Problem:
I paid $167.79 to register my boat and trailer on 4/24/23 and have not received the registration in the mail. I received an email confirmation and the money was withdrawn from my account. I have emailed to inquire and received no response. I would like the registration or a refund.
Desired Settlement:
Delivery of Order
Delivery
Bureau Response
Date: 06/20/2023
Joanne *****
*** ********** **
******* ****** *** *****
Dear Joanne *****:
Thank you for contacting the Better Business Bureau. This message is in regard to your complaint submitted on 6/15/2023 against Swift Tag and Title. Your complaint was assigned ID *********
Now that I have filed, what is the next step?
We have forwarded your complaint to the business for their response. We have asked the business to reply promptly, but some disputes may take longer than others to conclude. Please be patient as we work to ensure that your concerns are addressed.
What if I do not agree with the response from the business?
It is important for both parties to maintain realistic expectations and respond in a professional, fair and courteous manner. Our goal is for you and the business to be able to work towards an amicable solution. Should this prove difficult, we may offer you and the business the opportunity to participate in binding arbitration. More information about these options can be found at www.bbb.org
What happens if a business does not respond?
BBB will make every effort to obtain a response from the business, but some businesses simply do not ever contact us. BBB is not an enforcement agency. We cannot force a business to respond. However, failure to do so may result in a negative impact on their BBB rating, which may drive away future customers. BBB can also refer you to other agencies that may be able to assist you, depending on the specific nature of your complaint.
Feedback from consumers is vital to BBB. We appreciate your willingness to report this information to us. We look forward to helping you and the business work toward a resolution. Please do not hesitate to contact us with any additional questions or concerns.
Sincerely,Serigne ****
Dispute Resolution & Investigations Specialist
***********************
Phone: ###-###-####Bureau Response
Date: 06/27/2023
Swift Tag and Title**** * ***** **** *
********** ** *****
Dear Representative Swift Tag and Title:This is our second attempt regarding this complaint. For your reference, the complaint was submitted on 6/15/2023 and was assigned an ID of *********BBB forwarded you a complaint filed by Joanne *****. We have not received your response in the time frame allotted. If you have responded directly to your consumer and reached a resolution, let us know so our records are current. If this was a simple oversight, please provide your response at this time. BBB understands that there are two sides to every story is interested in your perspective.
In the interest of time and good customer relations, please provide BBB with written verification of your position in this matter within 7 calendar days.
We encourage you to use our ONLINE COMPLAINT system to respond to this complaint. If you received this complaint via email, the fastest and easiest way to view and respond is to the simply click on the “Respond to this Complaint”, link located on the left, when you are ready to answer.
If you received this complaint via Postal Mail, you may respond online using the link below or respond by mail using the address above.
To access/respond to this complaint online:
Go to: ****************
Enter the following code: **************Please understand that the consumer's complaint and your response may be posted on the BBB Website (BBB reserves the right to not post in accordance with BBB policy). Please do not include any information that personally identifies your customer. By submitting your response, you are representing that it is a truthful account of your experience with this consumer. BBB may edit the complaint or your response to protect privacy rights and to remove inappropriate language.
We look forward to your prompt attention to this matter.Sincerely,
Serigne ****
Dispute Resolution & Investigations Specialist
***********************
Phone: ###-###-####CUSTOMER EXPERIENCE INFORMATION
Customer Information:
Joanne *****
*** ********** **
******* ****** ** *****
Daytime Phone: ###-###-####
E-mail* ******************
The details of this matter are as follows:Complaint Involves:
Customer Services Issues
Customer’s Statement of the Problem:
I paid $167.79 to register my boat and trailer on 4/24/23 and have not received the registration in the mail. I received an email confirmation and the money was withdrawn from my account. I have emailed to inquire and received no response. I would like the registration or a refund.
Desired Settlement:
Delivery of Order
Delivery
Additional Comments from Consumer:Bureau Response
Date: 07/17/2023
Swift Tag and Title
**** * ***** **** *
********* ** *****
Dear Representative Swift Tag and Title:
Better Business Bureau (BBB) received a complaint about your business. BBB understands that there are two sides to every dispute, and we have not pre-judged the validity of this claim. This is your opportunity to address the concerns of your consumer and to rebuild the trust that first brought you together. BBB seeks to help businesses resolve their disputes, whether or not they are accredited with BBB. The complaint was submitted on 6/15/2023 and was assigned an ID of *********
How do I take care of this?
Your BBB is requesting a written response to this complaint within the next 7 calendar days. Your prompt and professional response greatly enhances the chance for a successful resolution and will further your reputation as a BBB Accredited Business. If you received this complaint via email, the fastest and easiest way to view and respond is to the simply click on the “Respond to this Complaint”, link located on the left. All responses will be copied to the complainant.If you received this complaint via Postal Mail, you may respond online using the link below or respond by mail using the address above.
To access/respond to this complaint online:
Go to: ****************
Enter the following code: **************What should I include in my response?
Please provide an explanation of the events from your perspective and/or a concrete plan for how to work toward a resolution. Remember that the more factual information we have about the case, the easier it is for all parties to develop a full understanding of the situation.
Please understand that the complaint content and your response may be publicly posted on the BBB web site (BBB reserves the right to not post in accordance with BBB policy). Please do not include any information that personally identifies your customer. By submitting your response, you are representing that it is a truthful account of your experience with this consumer. BBB may edit the complaint or your response to protect privacy rights and to remove inappropriate language.
What will happen if I do not submit a response and what can I expect to happen next?
If you do not respond promptly to this complaint, it may be closed as Unanswered. This may result in a substantially lower rating with BBB, which could adversely influence potential customers. Once we receive your response, we will forward it to your customer and ask them to tell us in writing whether your response resolves their concerns. If they continue to express dissatisfaction, the case will be reviewed by BBB staff to determine if the remaining concerns warrant an additional response. The overall standard applied in the review process is: Did the company act in good faith, and do everything that could be reasonably expected, or is responsible for, to resolve the issue?
We look forward to helping you and your customer work toward an amicable resolution.Sincerely,
Serigne ****
Dispute Resolution & Investigations Specialist
***********************
Phone: ###-###-####CUSTOMER EXPERIENCE INFORMATIONCustomer Information:Joanne ******** ********** **
******* ****** ** *****Daytime Phone: ###-###-####
E-mail: ******************The details of this matter are as follows:Complaint Involves:
Customer Services IssuesCustomer’s Statement of the Problem:
I paid $167.79 to register my boat and trailer on 4/24/23 and have not received the registration in the mail. I received an email confirmation and the money was withdrawn from my account. I have emailed to inquire and received no response. I would like the registration or a refund.
Desired Settlement:
Delivery of Order
Delivery
Bureau Response
Date: 07/24/2023
Swift Tag and Title**** * ***** **** *
********** ** *****
Dear Representative Swift Tag and Title:This is our second attempt regarding this complaint. For your reference, the complaint was submitted on 6/15/2023 and was assigned an ID of *********
BBB forwarded you a complaint filed by Joanne *****. We have not received your response in the time frame allotted. If you have responded directly to your consumer and reached a resolution, let us know so our records are current. If this was a simple oversight, please provide your response at this time. BBB understands that there are two sides to every story is interested in your perspective.
In the interest of time and good customer relations, please provide BBB with written verification of your position in this matter within 7 calendar days.
We encourage you to use our ONLINE COMPLAINT system to respond to this complaint. If you received this complaint via email, the fastest and easiest way to view and respond is to the simply click on the “Respond to this Complaint”, link located on the left, when you are ready to answer.
If you received this complaint via Postal Mail, you may respond online using the link below or respond by mail using the address above.
To access/respond to this complaint online:
Go to: ****************
Enter the following code: **************Please understand that the consumer's complaint and your response may be posted on the BBB Website (BBB reserves the right to not post in accordance with BBB policy). Please do not include any information that personally identifies your customer. By submitting your response, you are representing that it is a truthful account of your experience with this consumer. BBB may edit the complaint or your response to protect privacy rights and to remove inappropriate language.
We look forward to your prompt attention to this matter.Sincerely,
Serigne ****
Dispute Resolution & Investigations Specialist
***********************
Phone: ###-###-####CUSTOMER EXPERIENCE INFORMATION
Customer Information:
Joanne *****
*** ********** **
******* ****** ** *****
Daytime Phone: ###-###-####
E-mail* ******************
The details of this matter are as follows:Complaint Involves:
Customer Services Issues
Customer’s Statement of the Problem:
I paid $167.79 to register my boat and trailer on 4/24/23 and have not received the registration in the mail. I received an email confirmation and the money was withdrawn from my account. I have emailed to inquire and received no response. I would like the registration or a refund.
Desired Settlement:
Delivery of Order
Delivery
Additional Comments from Consumer:Bureau Response
Date: 07/31/2023
Swift Tag and Title
**** * ***** **** *
********* ** *****
RE: Final Notice of Complaint
Dear Representative Swift Tag and Title:This message is in regard to a complaint submitted to the BBB about your business on 6/15/2023 by Joanne *****. This complaint was assigned ID *********Why am I receiving a "final notice" letter?Previously our office provided your company with a complaint from the consumer listed above. Our records indicate that we have not yet received a written response from you to address this matter. Please note, this will be our final attempt to contact you about this matter.How do I take care of this?Your BBB is requesting a written response to this complaint by (7) seven calendar days, Your prompt and professional response greatly enhances the chance for a successful resolution. We encourage you to use our ONLINE COMPLAINT system to respond to this complaint. If you received this complaint via email, the fastest and easiest way to view and respond is to the simply click on the “Respond to this Complaint”, link located on the left, when you are ready to answer.If you received this complaint via Postal Mail, you may respond online using the link below or respond by mail using the address above.
To access/respond to this complaint online:
Go to: ****************
Enter the following code: **************What should I include in my response?Please provide an explanation of the events from your perspective and/or a concrete plan for how to work toward a resolution. Copies of any supporting documents can be uploaded to the caselink or forwarded via email, fax, or postal mail. BBB also offers mediation and binding arbitration services to help resolve particularly difficult orcomplex situations. These services may be an effective means of resolving the matter without going to court. If you are interested in utilizing these services, please confirm this interest in your written response and your caseworker will follow up with additional information.What information will be posted to the website?Please understand that the complaint content and your response will be publicly posted on the BBB web site (BBB reserves the right to not post in accordance with BBB policy). Please do not include any information that personally identifies your customer. By submitting your response, you are representing that it is a truthful account of yourexperience with this consumer. BBB may edit the complaint or your response to protect privacy rights and to remove inappropriate language.What will happen if I do not submit a written response?Your BBB develops and maintains Business Profiles on companies in our service area. This information is available to the public and is frequently used by potential customers. Your cooperation in responding to this complaint becomes part of your BBB Business Profile. Failure to give attention to this matter may be reflected in the report we provide to consumers about your company and may have a negative effect on your BBB Rating.What if I've already resolved the matter directly with the customer?Great! Please just provide us a description of what you did to resolve the matter in writing so that we may update the case and close it out accordingly.
Sincerely,
Serigne ****
Dispute Resolution & Investigations Specialist
***********************
Phone: ###-###-####
CUSTOMER EXPERIENCE INFORMATION
Customer Information:
Joanne *****
*** ********** **
******* ****** ** *****
Daytime Phone: ###-###-####
E-mail* ******************
The details of this matter are as follows:
Complaint Involves:
Customer Services Issues
Customer’s Statement of the Problem:
I paid $167.79 to register my boat and trailer on 4/24/23 and have not received the registration in the mail. I received an email confirmation and the money was withdrawn from my account. I have emailed to inquire and received no response. I would like the registration or a refund.
Desired Settlement:
Delivery of Order
Delivery
Additional Comments from Consumer:Bureau Response
Date: 08/05/2023
Swift Tag and Title
**** * ***** **** *
********* ** *****
RE: Final Notice of Complaint
Dear Representative Swift Tag and Title:This message is in regard to a complaint submitted to the BBB about your business on 6/15/2023 by Joanne *****. This complaint was assigned ID *********Why am I receiving a "final notice" letter?Previously our office provided your company with a complaint from the consumer listed above. Our records indicate that we have not yet received a written response from you to address this matter. Please note, this will be our final attempt to contact you about this matter.How do I take care of this?Your BBB is requesting a written response to this complaint by (7) seven calendar days, Your prompt and professional response greatly enhances the chance for a successful resolution. We encourage you to use our ONLINE COMPLAINT system to respond to this complaint. If you received this complaint via email, the fastest and easiest way to view and respond is to the simply click on the “Respond to this Complaint”, link located on the left, when you are ready to answer.If you received this complaint via Postal Mail, you may respond online using the link below or respond by mail using the address above.
To access/respond to this complaint online:
Go to: ****************
Enter the following code: **************What should I include in my response?Please provide an explanation of the events from your perspective and/or a concrete plan for how to work toward a resolution. Copies of any supporting documents can be uploaded to the caselink or forwarded via email, fax, or postal mail. BBB also offers mediation and binding arbitration services to help resolve particularly difficult orcomplex situations. These services may be an effective means of resolving the matter without going to court. If you are interested in utilizing these services, please confirm this interest in your written response and your caseworker will follow up with additional information.What information will be posted to the website?Please understand that the complaint content and your response will be publicly posted on the BBB web site (BBB reserves the right to not post in accordance with BBB policy). Please do not include any information that personally identifies your customer. By submitting your response, you are representing that it is a truthful account of yourexperience with this consumer. BBB may edit the complaint or your response to protect privacy rights and to remove inappropriate language.What will happen if I do not submit a written response?Your BBB develops and maintains Business Profiles on companies in our service area. This information is available to the public and is frequently used by potential customers. Your cooperation in responding to this complaint becomes part of your BBB Business Profile. Failure to give attention to this matter may be reflected in the report we provide to consumers about your company and may have a negative effect on your BBB Rating.What if I've already resolved the matter directly with the customer?Great! Please just provide us a description of what you did to resolve the matter in writing so that we may update the case and close it out accordingly.
Sincerely,
Serigne ****
Dispute Resolution & Investigations Specialist
***********************
Phone: ###-###-####
CUSTOMER EXPERIENCE INFORMATION
Customer Information:
Joanne *****
*** ********** **
******* ****** ** *****
Daytime Phone: ###-###-####
E-mail: ******************
The details of this matter are as follows:
Complaint Involves:
Customer Services Issues
Customer’s Statement of the Problem:
I paid $167.79 to register my boat and trailer on 4/24/23 and have not received the registration in the mail. I received an email confirmation and the money was withdrawn from my account. I have emailed to inquire and received no response. I would like the registration or a refund.
Desired Settlement:
Delivery of Order
Delivery
Additional Comments from Consumer:Bureau Response
Date: 08/13/2023
Swift Tag and Title**** * ***** **** *
********* ** *****
Dear Representative Swift Tag and Title:
This message is in regards to a complaint submitted to BBB about your business on 6/15/2023 by Joanne *****. This complaint was assigned ID *********
BBB is informing you that this complaint has been closed as UNANSWERED. Multiple communications have been sent to you about this matter; however to date, we have not received a response.
You should be aware that your lack of response is now reflected in BBB's rating of your company. You can view your revised BBB Business Profile on our website at ****************
BBB helps resolve disputes between businesses and its customers. We welcome the opportunity to amend your BBB Business Profile upon receipt of your company's written response and resolution of the dispute.Sincerely,
Serigne ****
Dispute Resolution & Investigations Specialist
***********************
Phone: ###-###-####Bureau Response
Date: 08/13/2023
Joanne *****
*** ********** **
******* ****** *** *****
Dear Joanne *****:
This message is in regard to your complaint submitted on 6/15/2023 against Swift Tag and Title. Your complaint was assigned ID *********
Your Better Business Bureau (BBB) has made several attempts to contact the business regarding your complaint. We regret to inform you that we have not received a response at this time and this case has now been closed as an UNANSWERED complaint in their file. Because we are not a government agency, we cannot force a business to respond.
If the company has contacted you directly and resolved this complaint, please let us know. Should we receive a resolution in the future, we will let you know.
BBB develops and maintains BBB Business Profiles on companies across the United States and Canada. This information is available to the public and is frequently used by potential customers. In the case of your complaint, the business's failure to promptly give attention to the matter will be reflected in the Business Profile.
BBB regrets that we were unable to assist you further and wishes you the best in your future efforts in resolving this matter.Sincerely,
Serigne ****
Dispute Resolution & Investigations Specialist
***********************
Phone: ###-###-####Initial Complaint
Date:05/31/2023
Type:Product IssuesStatus:UnansweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
This company is absolutely atrocious. I have been waiting on my tags for 3 weeks now. I have got several tickets and my car almost got towed. DO NOT USE THIS COMPANY!!! THEY HAVE NO CUSTOMER SERVICE AT ALL!!! NOTHING!!!! USE "**************" DO NOT USE THIS COMPANYInitial Complaint
Date:02/08/2023
Type:Product IssuesStatus:UnpursuableMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
This company ************ charged my credit card $106.38. Like many other complaints here I believed I was legitimately renewing my registration with the State Of Florida on January 27th, 2023 on their website. This company apparently highjacked the website. When I put the renewal information in and APPROVED the $47.00 transaction, they took $106.38. To date nothing has been received, I've emailed them over 100 times and called at least 50 times with no response. I ultimately got my registration direct from City Hall and paid them the $47.00. I also confirmed that no other payments were received from ******** to the City on my behalf. They essentially pocketed charged my credit card and pocketed the money. I want a full refund.Initial Complaint
Date:10/07/2022
Type:Product IssuesStatus:UnresolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I received a notice in the mail to renew my tag from the Orange County Tax Collector. I searched online for octaxcol tag renewal on Bing (the government site is oxtacol.com). The first link that came up was the one for swifttags and it says "swiftly renew your vehicle registration today", followed by a big blue button that says "start now". They asked for the same information that the government would ask when you renew: name, address, license plate. However, they also asked for your DATE OF BIRTH and the last 5 of your SOCIAL SECURITY. Assuming that I was in a government site I gave them all the information they requested, which now I know is not needed to renew my tag. After I paid them to renew for two ***** ***** I received an email saying they needed again all that information to process my application for renewal. That's when I realized something was wrong because a government agency would not ask for my social security via email. I emailed them to cancel, and they emailed me back saying that they will charge me a *** fee to cancel. Now, not only they are trying to take my money, but mostly upsetting is that a fraudulent company has my personal identifiable information, and I will always worry how they are going to use cause me financial harm. There are so many complains about them online, I don't understand how the government allows them to continuously defraud people.Business Response
Date: 11/09/2022
Consumer Response /* (3000, 6, 2022/10/10) */
***Document Attached***
Swift Tag and Title is NOT a BBB Accredited Business.
To become accredited, a business must agree to BBB Standards for Trust and pass BBB's vetting process.
Why choose a BBB Accredited Business?BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.