Business Profile

Farm Supplies

Rural King Supply

This business is NOT BBB Accredited.

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Important information

Customer Complaint:
Better Business Bureau has received customer complaints against Rural King which allege delays or difficulty getting orders, sold defective products, difficulty obtaining refunds, and poor customer service. Rural King has addressed all complaint brought to its attention.

Complaints

This profile includes complaints for Rural King Supply's headquarters and its corporate-owned locations. To view all corporate locations, see

Customer Complaints Summary

119 total complaints in the last 3 years.
33 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Initial Complaint
Date:07/15/2025
Type:Service or Repair Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Bought the ** ************* April of 2024 and it has a bumper to bumper warranty and both front seals are leaking and the mechanic and the warranty department told me it wasn't covered. I use the tractor to mow grass and moved a little bit of dirt. One of the reasons for purchasing thru Rural King was the great warranty they offered. I should not have to replace seals that's a little over a year old. All the things I have reached online their is a problem with the seals or design. Their ad states bumper to bumper and the seal is in between the 2 bumpers.
Customer Answer
Date: 07/15/2025
I forgot to put in the original message the warranty is 8 year 3000 hours and the first 2 years bumper to bumper. My tractor I think has close to 100 hours on it.
Customer Answer
Date: 07/23/2025
Rural King has contacted me and addressed the problem and I am pleased with how they handled this. They got the tractor in and out super fast. A big thank you to them!!!
Initial Complaint
Date:07/09/2025
Type:Product Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Purchased a firearm on 6/12/25 took it to fire range would not fire. Tried multiple times to correct the problem the firearm is defective. Took it back on 6/13/25 and was told that there was nothing they could do to reimburse or repair because the company ****************************** was out of business, that my warranty was null and void. 2 days after I bought it? Now I am out ****** with no recourse according to Rural King where I purchased the firearm.
Business Response
Date: 07/17/2025
Good Morning, upon review of this complaint we have been notified that ******* can contact our warranty department 844.44.7577 and they can work with him for repair of the firearm.
Initial Complaint
Date:06/25/2025
Type:Product Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
On 6/25/2025 I purchased a Metric wrench set online. After pickup when I got home the wrench set contained two 11mm wrenches instead of a 12mm. I contacted Rural King and the only solution offered was to return the item. If I would return the item by shipping, I would have to pay for the shipping. for their defective product. If I would return it it at the store, I don't live in town and it's an inconvenience to return. I would have to use my time and gas for their defective product.
Customer Answer
Date: 07/24/2025
****** the complaint
Initial Complaint
Date:06/23/2025
Type:Delivery Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
At 3:36 pm on January 23, 2025 I placed an online order for a single person cow skin hammock, online (rural king advertising on ******) and at the rural king website it showed they were in stock for ***** at my Owensboro store. Online ready for pick up in 45 min, I showed up after gymnastics practice (1hr35 min) and was told they did not have them in stock and could not find it and would have to cancel my order, I have the confirmation and did not receive a cancellation until I called customer service on my way home, customer service told me I could not get it for *****, I can look online right now and they are still ***** but no longer have them listed as available at *********. The screenshots I have show available and if I order from ********** it's *****, I am including call logs as well as email times. I did not receive a cancellation until well after the pick up time and I got off the phone with the very rude customer service representative. I would not ******** over 10$ but the fact that they took my order I came up there for pick up and was turned away because they couldn't find the item really bothers me. When I called customer service they raised the price while it is still clearly advertised online for *****, I had other people look it up and try to order it ?? And actually looking at the email it now says the order was placed at 8:35 pm ??? I just wanted to place an order online for the same item for the same price, and got a unprofessional and poor attitude from the customer service representative, I don't know "who controls there advertising or website" or why it would have told me and taken my order for my specific store if they didn't but the customer service and resolution was terrible. At this moment I can order it from ********** ( I have screenshots from another phone I can provide that they are in stock at *****)
Business Response
Date: 06/25/2025
Good Afternoon!
I hope this message finds you well. I wanted to personally reach out regarding your recent feedback about your experience with us. Please accept our sincere apologies on behalf of everyone at Rural King. We are committed to continuous improvement, and as part of that, we place great importance on the feedback we receive from our customers. If you have any further comments, questions, or concerns, please dont hesitate to get in touch with us. Your satisfaction is important to us, and we appreciate you sharing your thoughts. I have reviewed your order and complaint. Upon this review, we have made a decision to send you a $50 gift card to make up for the price issue and the time you spent at the store. I will be mailing this out to you this week
Customer Answer
Date: 06/25/2025
Better Business Bureau:

I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution.

Sincerely,

**** ********
Initial Complaint
Date:06/06/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
In September 2022, my wife and I purchased a mower from ******* Rural King. The assistance manager sold us an extended warranty plan through TlRural King. Two issues; Firstly, we were told that the Rural King plan would start once the standard manufacturer warranty ended.Secondly, we were sold a repair and replacement plan. It was explained that were anything to happen to the mower, even if we were driving down the road at 1 A.M drunk and wrecked it, bring it in, no questions asked, and it would be replaced.Yes, replaced. After I have had issues now with the mower, Rural King warranty center advised that I purchased a repair and maintenance plan, that they do not replace items over $300 value. Now they are denying my claim for a repair, saying that since I use the mower commercially, that the protection plan only covers a yearly maintenance.
Address: ***** Market Ctr
City: *******
State: **
Zip: 24202
Business Response
Date: 06/13/2025
Thank you for reaching out to us. Upon reviewing your case, wed like to remind you that our warranty explicitly excludes coverage for commercial use. When you initially purchased the product, it was indicated that it would be used for residential purposes. However, it has come to our attention that the product is now being used in a commercial capacity for yard work, which unfortunately falls outside of the warrantys terms.
We understand that wear and tear are inevitable with regular use, and were here to assist you with any necessary repairs. However, please note that these would not be covered under the warranty due to the commercial usage.
If you have any further questions or would like to discuss alternative options for repair or service, feel free to reach out to us directly.
Thank you for your understanding.
Initial Complaint
Date:06/04/2025
Type:Service or Repair Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I purchased 5 orders of lights described as a tray of 12. I called the business to ensure I understood it correctly as being a tray of 12. The employee confirmed my thinking and told me to proceed with ordering them online and that shipping would be refunded for my inconvenience. When the product arrived it was an order of one single item. When I contacted the business again - the employee explained that it was their error and they are working to resolve the incorrect description on the website. Ive explained that I want refunded and weeks later have yet to get a resolution.
Business Response
Date: 06/05/2025
Good afternoon, customer has been refunded in full for the order and does not need to send the items back.
Customer Answer
Date: 06/06/2025
Better Business Bureau:

I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution.

Sincerely,

******* ******
Initial Complaint
Date:05/11/2025
Type:Delivery Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Order freezer online from *********** store physical called to confirm that it was only store to carry this size. Before order placed an order and within the same time I order they. Cancelled the order.. the sad part I arrived at the store 6 of them still on skid in center display aisle the email claimed he knew nothing so I played recording back technology isn't it great both employees lying because they didn't want to do no work
Business Response
Date: 05/12/2025
Good afternoon, We do apologize that the order was canceled by the store location. I do show that the funds were released back to the form of payment which was a **** option on the site. If you do not see those funds in 7-10 days please reach out to Sezzle customer service directly.
Initial Complaint
Date:05/09/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Chicks keep dying. I have gone twice and bought multiple chicks and they keep dying from the ********* store. I have now lost 20. I want a refund. When I was in the store there were numerous dead chicks in there and a ton of chicks in the sink tank. They are not being mishandled by the store employees. They are not healthy when they get them in. I'm super upset and heartbroken.
Business Response
Date: 05/13/2025
Good afternoon, our store manager ate 102 has reached out to *****, they are working to get replacements if that is no able then they will be refunded.
Initial Complaint
Date:04/21/2025
Type:Service or Repair Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I placed an order (order #*******) for dog flea collars to Rural King on line. They sent an email saying the order was cancelled. That shouldn't have been a problem and I ordered and received the dog flea collars elsewhere. Now I get emails from Rural King stating they are shipping some flea collars and have received a few. I have received several email that are saying that saying something untrue like the order is cancelled when it is not is normal and OK. After all of the emails and telling me anything else is now cancelled I get an email today saying they are shipping more dog flea collars. Since I don't have any more dogs and the flea collars are good for the year, what they are sending me are totally useless. Rural King also still has my money, the entire amount of the order at $1,608.70.
Business Response
Date: 04/21/2025

Thank you for bringing this matter to our attention. We appreciate the opportunity to clarify the situation regarding Order #*******.
Upon review, several items from the original order were unfortunately canceled prior to shipment. When the customer contacted us on April 17, the remaining items had already shipped and, per our shipping and cancellation policy, we were unable to stop or cancel the shipment at that point. We sincerely apologize for any inconvenience this may have caused.
The original pending authorization on the customers payment method was for the full order amount of $1,608.70. However, Rural King only captures payment for items that are actually shipped. As such, the final amount charged was $478.35, reflecting only the seven items that were fulfilled and shipped.
To assist the customer further, we have issued a Return Shipping Label (RSL) should they wish to return the items received. We remain committed to working with our customers to ensure a fair and satisfactory resolution in accordance with our policies.
If the customer has any additional questions or needs further assistance, we welcome them to contact our ************* Team directly. We are here to help and are committed to providing a positive customer experience.
Customer Answer
Date: 04/22/2025
RECENT ACTIVITY

Description Amount
************************** MATTOON
Pending -$1,608.70
*********** ************ ************ AR 6455 DEBIT CARD PURCHASE
04/18/2025 -$81.87
*********** ************ ************ AR 6455 DEBIT CARD PURCHASE
04/17/2025 -$82.64
MOBILE DEPOSIT
04/17/2025 +$281.75
****** ***** (CI 04-15-25 WINCHESTER ** 6455 DEBIT CARD PURCHASE-PIN
**/**/2025 -$20.00

Customer Answer
Date: 04/22/2025
As per the original uploaded email copy, Rural King said that the order was cancelled period. Since they are sending stuff after saying it was cancelled, they told me something that was not true. I had no problem with them cancelling the order if they were really going to cancel the order. My problem is with them sending stuff after they said they cancelled the order and I now have duplicates that are totally useless to me. I also just sent a copy of a portion of my bank account which clearly shows the full charge of $1,608.70 on my account.
Business Response
Date: 04/23/2025
Hello,
We are going to refund the entire order for the customer and apologize for the miscommunication.
Customer Answer
Date: 04/25/2025
Better Business Bureau:

I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution. I have now finally received all of my money, finally. The fact that they kept trying to say all of the mess was just normal business and it was all OK will never set right with me.

Sincerely,

****** ******
Initial Complaint
Date:03/27/2025
Type:Product Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Order #******* Order Date : Thursday, Jan 30 2025 at 3:22PM I placed an order for multiple storage totes. They were given to me in a large stack. At the bottom of the stack I discovered there were 3 totes that were used previously maybe at the store level, because they had sticker on them for inventory or something. These three were cracked, damaged, well used on the bottom. I checked my order receipt and it says to report any damaged items on the phone iit does not state to bring to the store if it's damaged. I reached out via that information and was informed by the representative that they have had multiple issue with these exact totes breaking, and there should be no issue with my refund. They stated there was a chance I wouldn't even have to mail them in, but he couldn't guarantee. There was no mention of going too the store.. He had me take photos of all three totes. When I didn't get an email confirmation I called back and got a different representative he said the same thing, that he would submit the refund request for the broken items and should be no issue.Later, instead, after waiting for my refund for days I get an email saying to return to the store instead, because the **** thought I had ordered them online I guess? why didn't they check this instead of wasting my time? Why did I have to take multiple photos??So I prepare to bring them in, and then I receive a follow up email, saying instead, don't worry we are working on resolving this issue with your refund. So I held off, since they tell me they are fixing it. I NEVER got the refund for the totes and they made me wait so long it's past the ******************************** wait for a refund that never came, then I get told to go to the store, then someone else tells me they are working on my refund and not to worry. What a mess. I'm still stuck with three broken totes. I bought 35 totes in three orders ($280 of totes), and only 3 had issue, ($25) but this return is a nightmare
Business Response
Date: 03/29/2025
The last email that we sent the customer was as follows:
"Hello,
Our ************************ wanted to reach out to you about your recent RMA request. Unfortunately, due to this being an in-store pickup order, you will need to contact the store about exchanging for the correct item or for a refund. You can reach the **************, IN store at ************. We do apologize for any inconvenience that this has caused. Thank you, **************************. "
However, due to the confusion, we have issued a refund for the 3 totes. For future reference, any in store purchases must be handled in store. We apologize for any inconvenience.
Customer Answer
Date: 03/31/2025
Better Business Bureau:

I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution. The receipt I received stated to reach out via phone for damaged items, which contradicted the info about returns in store, that's where the original confusion arose. The wording may need revision on receipts if damaged in store items are also meant to be returned to store, as I followed what was advised (call, send pics and wait for the refund). But I did receive the refund, and I am satisfied with the result, just mentioning for future customers.
I consider this matter resolved
Sincerely,
******

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Rural King Supply is NOT a BBB Accredited Business.