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Business Profile

Health and Wellness

Nooro, Inc. - XF Agencija US

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Health and Wellness.

This business has 2 alerts

Complaints

Customer Complaints Summary

  • 281 total complaints in the last 3 years.
  • 198 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:07/27/2025

    Type:Billing Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I had a subscription with Nooro but after using it, decided it wasn't for me. I cancelled my subscription only to find a charge of $38.95 that came out of my bank account. I really need this money put back in. I reached out to them but was on hold for over 45 minutes.

    Customer Answer

    Date: 07/29/2025


    Better Business Bureau:

    The Business has addressed my concerns outside of addressing the BBB in reference to complaint ID ********. My issue is resolved and my complaint can be closed. 

    Sincerely,

    ***** *********
  • Initial Complaint

    Date:07/26/2025

    Type:Product Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I purchase merchandise online July 11, 2025 in the amount of $109.07. I was assured I could return item within 90 days. I want to return the item. I am told by the company that i can return the item but that I cannot return the item until they send me a return label. They have not sent the return label to me. I have emailed them at l ****************************************************************** several times. They claim to be doing their best and then give the following phone number which no one ever answers: ************. I do not believe they are doing anything about my request for a return label. I believe they have no intention of honoring their claim of the purchase being returnable for a full refund.

    Business Response

    Date: 07/28/2025

    Hi ******,

    Thank you so much for reaching out, and I truly appreciate your patience throughout this frustrating experience. I completely understand your concern its upsetting to feel like you're not being heard, especially when youre just trying to return an item as promised.

    Upon checking your account, I can confirm that the $109.07 has already been refunded back to your original payment method. Depending on your banks processing times, it may take 37 business days to fully reflect on your end.

    I also want to personally make sure any remaining concerns you have are taken care of Ill be giving you a call today to follow up and make sure you feel supported moving forward.

    Thanks again for bringing this to our attention, and Im here to help until everything is fully resolved to your satisfaction.


    Warmly,
    Nooro ******************************start="1045" data-end="1048">

    Customer Answer

    Date: 07/29/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Sincerely,

    ****** **********
  • Initial Complaint

    Date:07/23/2025

    Type:Product Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Cancelled subscription on June 26, 2025. Got email confirmation of cancellation. My credit card was charged again on July 23, 2025. I have no way to remove the credit card from my profile. Contacting this company is time consuming and I receive assurances that my subscription is not active, including in writing, only to be charged again.

    Business Response

    Date: 07/24/2025

    Hi ******,

    Thank you so much for reaching out, and Im truly sorry for the confusion and frustration this situation has caused. I completely understand how upsetting it must be to receive a charge after being assured your subscription was canceled.

    Ive checked your account, and I can confirm that your subscription was fully canceled as of yesterday. A full refund for the charge on July 23, 2025 has also been processed. Please allow ********************************************* your account, depending on your banks posting policy.

    Ill also give you a call today to personally make sure all your concerns are fully addressed. You deserve a smooth and transparent experience, and Im here to help make that right.

     

    Warmly,
    Nooro ************* Team

    Customer Answer

    Date: 07/25/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Sincerely,

    ****** *****
  • Initial Complaint

    Date:07/22/2025

    Type:Product Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    07/07/2025 Date of Order *********** paid via ****** Amount paid to Nooro US is ****** Business clearly stated 90 day Money back guarantee, however return send me to an AI bot and was rejected. I reply and give more details and I have waited a week (today)I called the number provived as well. AI bot picks up knows who I am and then once I say I want a shipping it hangs up I regret this purchase to no end ***** ***** ******* ***********************

    Business Response

    Date: 07/23/2025

    Hi *****,

    Thank you for reaching out and for sharing your experience Im truly sorry to hear about the frustration and difficulty you've encountered. Thats definitely not the experience we want for any of our customers, and I completely understand your disappointment.


    I want to personally make sure this is resolved for you. Ill be giving you a call today to address your concern directly and make things right.


    In the meantime, if theres anything else you'd like to share or clarify, feel free to respond to this email. Im here to help every step of the way.


    Warmly,
    Nooro ************* Team



    Customer Answer

    Date: 07/28/2025

     
    Complaint: 23636311

    I am rejecting this response because: I have not received a refund. No phone call was received. No voicemail . I have returned the product today.

    Sincerely,

    ***** *******

    Business Response

    Date: 07/29/2025

    Hi *****,

    Thank you for your response, and Im truly sorry for the continued frustration I understand how important it is to feel heard and supported, especially after returning your item.

    I did try calling the phone number we have on file, but I was routed to your voicemail. I also sent a follow-up email if you havent seen it yet, please check your inbox or spam folder just in case it landed there.

    While our usual process is to issue a refund once the returned item is received and confirmed, to your satisfaction, Ive already forwarded your request for a full refund to our billing team today. Please allow ********************************************* your account, depending on your banks posting time.

    Ill also try calling you again shortly to ensure that everything is fully resolved to your satisfaction. Thank you again for your patience, and Im here to help if you have any further questions or concerns.

     

    Warm regards,
    Customer *************************start="1151" data-end="1154">

    Customer Answer

    Date: 07/30/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Sincerely,

    ***** *******
  • Initial Complaint

    Date:07/21/2025

    Type:Product Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Nooro recognized and confirmed problem after pictures sent via email (attachment) for remote *********** Nooro will not acknowledge via email or phone and just hangs up! Unable to obtain status!!Thank you for sending the photos of your EMS Foot Massager remote control from order #***********, clearly showing the issue with the charge port. Your request for a replacement remote control has been acknowledged, and no further information is needed from you at this time. Your case will be processed according to our procedures and will be transferred to the appropriate team for further assistance.Thank you for your patience. If you have any additional questions, please let us know.Nooro AI Assistant

    Business Response

    Date: 07/23/2025

    Hi *****,

    Thank you again for sending the photos and for your continued patience. Im really sorry for the trouble you've had trying to get a clear update I completely understand how frustrating that must be, and I truly apologize for the lack of communication.

    To your satisfaction, Ive gone ahead and processed a total replacement for your EMS Foot Massager. You dont need to do anything further well handle the rest.

    Ill also be calling you today to personally follow up and make sure all your concerns are addressed. We're here to make this right and ensure you're fully supported.

    Warm regards,
    Nooro ************* Team


    Customer Answer

    Date: 07/29/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Nooro has sent a complete replacement for the Body & Foot Stimulator and is scheduled to be delivered today by ****. I thank Nooro for their response!

    Sincerely,

    ***** ****

  • Initial Complaint

    Date:07/19/2025

    Type:Product Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I was charged $38 10 days after cancellation of a program i signed up for targeting edema. From the start it seemed like fraud after I was unable to contact anyone in person to handle my cancellation. I was also unable to access my account details in order to see any of my information, or cancel on line.There were long wait times followed by transfers to departments that did not ever pick up.When I did have contact I was told my cancellation was complete but in reality they still took my money again.

    Business Response

    Date: 07/20/2025

    Hi *****,

    Thank you so much for reaching out, and Im truly sorry for the frustration and inconvenience this experience has caused you. I completely understand how upsetting it must be to feel unheard, especially when you were trying to cancel and believed it had already been handled.

    Upon checking your account, I can confirm that there is only one purchase on file the Edema Relief 4-Week Plan (SBS) for $38.95. I wasnt able to find any record of a cancellation request being processed on our end, and I apologize if you were led to believe otherwise or encountered any difficulty reaching our team.

    To make this right, Ive gone ahead and canceled your subscription immediately. You will not be charged again moving forward. Ive also processed a full refund for the $38.95 please allow 37 business days for the refund to reflect on your original payment method, depending on your banks processing times.

    I will give you a call today using the number on file in case theres anything else I can help with or clarify. We really appreciate your patience and understanding, and were here to support you every step of the way.


    Warmly,
    Nooro Support Team


  • Initial Complaint

    Date:07/08/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I signed up for an app and plan in April for 3 months for *****. I did not sign up for recurring charges. The app was difficult to use and I used it for 3 days. I tried to chat online with the company to cancel and it is ran by AI. A person never contacted me. I have sent several emails and called several times. The phone is answered by AI and you cannot speak to a person. It sends me back to the website to the chat bot again. I contacted my bank and filed a fraud report. I do not want the service and I want a full refund for the second charge.

    Business Response

    Date: 07/09/2025

    Hi *********,

    Thank you for reaching out, and Im truly sorry for the frustrating experience youve had. I completely understand how disappointing it must have been to deal with a difficult-to-use app and not be able to connect with a real person after several attempts. Thats not the kind of experience we ever want to deliver.

    Upon checking your account, I can confirm that your subscription was fully cancelled as of yesterday, and your refund for the second charge has also been processed. Please allow ********************************************* your account, depending on your banks processing time.

    I wanted to give you a quick call to ensure everything is resolved to your satisfaction, but I wasnt able to locate a phone number on file so Ill be sending a follow-up email instead just to make sure you're all set.

    If there's anything else I can help with, feel free to let me know Im here for you!

    Warmly,
    Nooro Support Team



  • Initial Complaint

    Date:07/08/2025

    Type:Product Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I subscribed to the Nooro app on June 5, and decided it wasnt what I was looking for and cancelled on June 26. The app asked for an email to cancel, so I cancelled via email. On July 3 my credit card was charged $39.95 USD ($55.94 CAD) and shortly after I get an email saying that I can continue to cancel via email or I could phone. Too late - Ive already been charged. I say to cancel immediately and have had no response since. Ive also called but didnt get through. I want a refund for the charge post-cancellation and I definitely do not want to be charged again. My initial order # was *********** and I received no receipt for the July 3 charge.

    Business Response

    Date: 07/09/2025

    Hi ******,

    Thank you so much for reaching out, and Im really sorry for the frustration this situation has caused especially after you made the effort to cancel and still ended up being charged. I completely understand how upsetting that must be.

    To your satisfaction, Ive gone ahead and cancelled your subscription, so you will no longer be charged moving forward. Ive also processed a full refund of $39.95 USD (equivalent to $55.94 CAD) to your original payment method. Please allow 37 business days for the refund to reflect, depending on your banks policy.

    I wanted to give you a quick call to make sure everything was resolved to your satisfaction, but I wasnt able to locate a phone number on file so Ill be following up via email to ensure youre fully taken care of.

    Thanks again for your patience, and please dont hesitate to reach out if theres anything else I can do for you!

    Warmly,
    Nooro Support Team








    Customer Answer

    Date: 07/10/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Sincerely,

    ****** *****
  • Initial Complaint

    Date:07/07/2025

    Type:Product Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    On June 23, 2025 the Edema-Relief 4-Week Plan was ordered. I didn't realize it was a subscription as is did not say that in the advertising. I have attempted to chat and have sent several emails with the one email confirming that they would proceed with cancelling this order, but nothing was confirmed further. On June 24th, I received the following: Jun 24, 7:05PM (13 days ago)to me Hello ****,Thank you for your message. Order #*********** is indeed a subscription. We are preparing to process your cancellation request. Please confirm that you would like us to proceed with canceling your subscription. Once we have your confirmation, we will take care of the cancellation for you.Please note that, according to our policies, subscription cancellations should be made at least 48 hours before the next billing date to avoid additional charges.Looking forward to your confirmation.Nooro AI Assistant However, soon after I received this email:Nooro Support Tue, Jun 24, 7:21PM (13 days ago)to me Hello,Thank you for your confirmation. Unfortunately, we were unable to process the cancellation of your subscription, as the system marked the request as unsuccessful. No detailed reason for the failure was *********** ensure your concern is resolved as quickly as possible, your request will be transferred to a human agent for further *************** regards,Nooro AI Assistant I attempted to call ************ but couldn't get through. The email addresses I have emailed are: ****************************************************************** and *************************************************************** with no responses to cancel this subscription. The last email I sent was yesterday Jul 6, 2:32PM . I want this subscription cancelled and I was something in writing from the company confirming that it was cancelled. thank you,**** ******

    Business Response

    Date: 07/09/2025

    Hi ****,

    Thank you so much for reaching out and for sharing all the details I truly appreciate your patience throughout this frustrating situation.
    Im really sorry for the confusion and lack of follow-up you've experienced, especially after making multiple attempts to cancel. Thats not the kind of service you should have to deal with, and I completely understand how disappointing this has been.

    To your satisfaction, Ive gone ahead and cancelled your subscription, and youll receive no further charges moving forward. Ive also processed your refund, and it should reflect back in your account within 37 business days, depending on your banks policy.

    Ill also be giving you a call today to personally confirm everything and make sure youre fully taken care of.
    Thanks again for your understanding, **** and please dont hesitate to reach out if theres anything else I can do for you.

    Warmly,
    Nooro Support Team



  • Initial Complaint

    Date:07/04/2025

    Type:Sales and Advertising Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I fell for the Instagram advertisement and bought the 12-week plan. My card was charged immediately, but I was never given my plan. No email confirmation and no way to cancel the subscription. This is terrible, and I never want this company to get another payment from me. Its a scam. Terrible.

    Business Response

    Date: 07/06/2025

    Hi ***,

    I'm truly sorry for the frustration and confusion this experience has caused you. I completely understand how upsetting it must have been not to receive what you paid for, and I appreciate you bringing this to our attention.

    In many cases, this kind of issue happens when the email used during purchase is different from the one used to try logging in which can prevent access and confirmation from being properly received.

    To your satisfaction, Ive gone ahead and canceled your subscription and processed a full refund for the payment. Please allow 37 business days for the refund to reflect back on your account, depending on your banks policy.

    Ill also be giving you a call today to personally follow up and make sure all your concerns are fully addressed.

    Warm regards,
    Nooro ************* Team



    Customer Answer

    Date: 07/14/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Sincerely,

    *** ********

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