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Important information

• Advertising Review:

  On May 16, 2025, BBB Serving Los Angeles and Silicon Valley requested that the business substantiate, modify, or discontinue claims on the company's website, https://www.stylevela.com/. The business advertises Comparative Price, Value and Savings Claims. The business also advertises the Environmental Benefit Claim of “Sustainably made.”

  The BBB Code of Advertising states, "BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising1 plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading. 2.1 Advertisers may offer a price reduction or savings by comparing their selling price with: 2.1.1 Their own former selling price; 2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., "selling elsewhere at $_______."); or 2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., "comparable value," "compares with products or services selling at $_____," "equal to products or services selling for $_____"). 2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used. 2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7."
  
  
  

  The BBB Code of Advertising also states, “1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.” 36.1.2 Advertisers must qualify general claims with specific environmental benefits. 36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable. 36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits. 36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.”

  While the business initially responded to BBB, as of June 13, 2025, the business has failed to substantiate, modify, or discontinue the claims brought to it’s attention.