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Business Profile

Automobile Purchasing Consultants

TrueCar.com

Complaints

Customer Complaints Summary

  • 16 total complaints in the last 3 years.
  • 7 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:08/15/2025

    Type:Sales and Advertising Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Doordash and Truecar has this program called Truecar for Dashers where if you buy a car withing a certain time you get a $500 giftcard. I bought a rav 4 hybrid on 6/4/2025 You are supposed to submit proof of purchase after you buy the car but because true car made it hard to submit and wont let you use their main page they will give excuses to not honor the gift card which is not right. I called them twice already. The first time the lady said it was valid. over 2 months go by and i got nothing.True car wont honor the $500 giftcard which is a scam. They make it very hard to create an account for you to even get the offer. Either Doordash or Truecar needs to honor the offer because I processed the car with the correct vin number. Truecar cant just deny me because of a 1 day technicality or because the dealer processed the true car purchase the wrong way. The car was purchased from ********** Oakland who was not at fault. the ******** offer really doesn't say anything about you have to go though the email link to get the offer shouldnt not matter. Nows the time, ***** (***) ! Be sure to take advantage of this limited-time offer just for Dashers: Get a $500 **** e-Gift Card when you report your purchase from a TrueCar Certified Dealer within 45 days from date of purchase. Offer valid through 8/22/25 for Dashers who completed a Dash in April 2025 and have completed 50 lifetime deliveries. We teamed up with TrueCar to make it simple for you to find the right new or used vehicle so you can get on the road reliably when you need to, and enjoy extra *********** it works After you've made your purchase at the dealership, you can report your purchase here within 45 days by entering the email address associated with your Dasher account. Once validated, a $500 **** e-Gift Card will be sent to the email on file. First, head to TrueCars free and easy-to-use online platform, which is designed to help you shop vehicles that fit your needs and budget.

    Business Response

    Date: 08/26/2025

    Hi *****, thank you for reaching out and taking the time to share your feedback. We appreciate the opportunity to review your concern and speak with you directly. If you have any further questions, feel free to contact us at the number you used to connect with our agent.

    Customer Answer

    Date: 08/26/2025

     
    Complaint: 23719491

    I am rejecting this response because:

    They called me a few times already and said there is nothing they can do. They pulled the same BS promo with **** and ****eats and it is on record with the BBB.

    A lot of people emails default to the real truecar site and not the special one (site gives errors) that is already on file. Or you have to submit at VIN number first but that is after purchase which is

    stupid. Saying the dealer is at fault Doordash's fault or I had to use their crappy site to search for the car. There is no one you can call about their broken promo sites. They will say anything to not

    give the bonus.  They should be banned for doing any promotions with ride share or delivery companies for FALSE ADVERTISING to get get free lead refferrals.


    Sincerely,

    ***** *********

    Business Response

    Date: 10/18/2025

    Dear Mr. ********** thank you for reaching out and sharing your concerns. We understand your disappointment and have thoroughly reviewed your case. After a detailed internal review, which included escalation through multiple departments and a discussion with the partner, we determined that the eligibility criteria for the promotional gift card were not met. Please be assured that we take these matters very seriously. In this case, the required process outlined on our site was not completed, and unfortunately, we are unable to confirm a technical issue, as no screenshots or supporting documentation were provided. Additionally, we have not received similar reports from other users during this promotional period. While we understand and empathize with your frustration, we must follow our established guidelines to ensure fairness and consistency for all participants. Thank you again for bringing this to our attention, and if you have any questions, please give us a call at ************.

    Customer Answer

    Date: 10/29/2025

     
    Complaint: 23719491

    I am rejecting this response because:

    You guys are a bunch of liars. I had all the documentation even before I bought the car. Its not my fault that the dealer used the wrong portal to try get the bonus and I tried to fix it the next day. How about you stop offering future promotions on anything if you are not going to honor it. Broken websites red tape deception confusing or missing instructions and false advertising. I'm really ****** off at you guys at truecar corp. wasting everyone's time. Telling me I have no proof or documentation of the sale that a crock of BS. I attached everything here. 


    Sincerely,

    ***** *********

    Business Response

    Date: 11/05/2025

    Hello Mr. ********** Thank you for your continued communication. We understand your concerns and appreciate the opportunity to clarify our program requirements. It appears there may be some misunderstanding regarding our previous response. We did not request documentation confirming your sale; rather, we asked for documentation supporting the issue you stated you experienced online. Unfortunately, no supporting documentation has been provided.

    You mentioned that the dealer failed to submit your prospect correctly. However, the responsibility to submit a prospect through our program lies with the consumer, not the dealer. Our process requires that you use the correct website to submit your prospect. Once that submission is completed, we refer you to a participating dealer. After your purchase, you must return to the same website within the specified timeframe to report your purchase and request eligibility for the promotional gift card.

    In your case, records show that you used the incorrect website on June 4, 2025, and were referred to the dealer, where you completed your purchase the same day. You then visited the correct website on June 5, 2025 and attempted to use it to be referred to the same dealership in order to qualify for the program.

    Unfortunately, this does not meet the programs eligibility requirements. To qualify, a prospect must be submitted through the correct website prior to making a purchase. Because your purchase was completed before the proper submission, you do not qualify for the promotional offer.

    We understand this may be disappointing, but we must apply our eligibility rules consistently to ensure fairness for all participants.
  • Initial Complaint

    Date:06/30/2025

    Type:Product Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Delete my account! You have no right to keep this email in your system!

    Business Response

    Date: 07/11/2025

    Hi Junior,

    Thank you for reaching out to TrueCar regarding your concerns. After connecting, weve submitted your request for "Right to Delete" and have submitted the request for processing. If you have any questions or need further assistance, feel free to give us a call at ************ or reply to the email thread we have been communicating on.

    Customer Answer

    Date: 07/12/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Sincerely,

    ****** *******
  • Initial Complaint

    Date:04/08/2025

    Type:Sales and Advertising Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    TrueCar's slogan is "No haggle, no hassle". Unfortunately, the service does not do a good job policing their dealership clients. I've experienced numerous bait and switches from dealerships now, meaning that I have initiated a purchase through the web site only to be told by the dealerships that they would NOT honor the deal terms put forth in the purchase initiations. I was not able to proceed without adding expensive add-ons to my purchase. As such, "No haggle, no hassle" is completely false advertising. If a dealership is in non compliance with TrueCar's terms, then TrueCar needs to be swift and BAN the dealerships. I do not see this happening, therefore, the blame falls on TrueCar for the false advertising.

    Business Response

    Date: 04/09/2025

    Hello *************** you for reaching out and talking to us about your concerns regarding one of our certified dealerships. We truly value your feedback and take matters like this very seriously. While dealerships in our program are responsible for setting their own pricing on our site, we are committed to transparency and a positive customer experience. We are looking into the situation. If necessary, we will require the dealership to list any mandatory add-ons directly on our platform to ensure full clarity. We will also continue to monitor the dealership closely and will not hesitate to take corrective action, including potential suspension, should this issue persist. If you have any further questions please dont hesitate to contact us at the number we previously provided.
  • Initial Complaint

    Date:02/24/2025

    Type:Sales and Advertising Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I checked the prices of 2025 ****** Kicks in the ********* region recently with AAA auto buying service and **** ************* I received a message from Findlay ****** ********* acknowleding my AAA truecar quote. The quote for VIN: ***************** was $26207 excluding taxes and fees. Sales *** was ***** *****. Once he did the final quote the dealership failed to honor the TrueCar price and would only sell the vehicle for the **** of $27,765.00. I'm not happy with the results of this and feel that the Findlay ****** ********* only uses the TrueCar service as a way to get leads of prospective customers. Then when the customers come in, the dealership fails to advertise the rate offered on TrueCar just so they can get more money. I feel Findlay ****** ********* should be removed from your program due to this bait and switch.

    Business Response

    Date: 03/03/2025

    Hello Mr. ***** Thank you for bringing your experience to our attention. We sincerely apologize for any inconvenience you may have encountered during your interaction with ************** ********** We take all feedback seriously, and please rest assured that we are working closely with the dealership to address your concerns and implement any necessary corrective actions. Our team has made attempts to contact you at the phone number ending in 1798 and has also sent a follow-up email. If you still require assistance or have any further concerns, please dont hesitate to reach out to us at the contact information provided in our email. 

  • Initial Complaint

    Date:12/30/2024

    Type:Sales and Advertising Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Date of Transaction: September 17, 2024 Amount of money paid: $23,000 + Repairs The business committed to provide: A well maintained, functional 2016 Jeep Wrangler, free of disrepair.Nature of the dispute:I originally contacted Navy ******************** (****) in assisting with the purchase of a vehicle. **** placed me in contact with ******** (a trusted partner) for this service. TruCar then sourced a vehicle from ***************** (Tarvana).The vehicle was late upon arrival. Door to door delivery did not occur. The vehicle arrived without all of the required paperwork to title and register it in the state of ********. The vehicle arrived with only 1 set of keys. The vehicle was delivered without temporary license plates rendering it useless, initially. Upon returning from a funeral out of state, I now have no transportation, **** and rental costs, repair costs and an engine replacement on top of the improper and incomplete documentation.Throughout this exchange and process, I have contacteed NFCU, TrueCar and multiple members at ******* in an effort to gain any assistance in this matter.Whether or not the business has tried to resolve the issue:At no point has any of the listed entities attempted to provide any resolution or restitution regarding this matter. NFCU, TrueCar and Tarvana have all taken the position that it is the fault of one of the other entities.

    Business Response

    Date: 01/09/2025

    Hello *******. Thank you for your feedback. We take these concerns with high importance and appreciate the opportunity to assist you. We have been in communication with you and will continue to work diligently toward a resolution. If you have any further questions or need additional assistance, please dont hesitate to reach out.

    Customer Answer

    Date: 01/18/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me assuming there is complete follow through, as promised, until a proper resolution/settlement is reached.

    Sincerely,

    ******* ********
  • Initial Complaint

    Date:12/30/2024

    Type:Service or Repair Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    TrueCar is offered to me through two companies, ************* and ***********. I wanted to redeem my benefits through ***********, so before finishing buying the car I called TrueCar to see what I needed to do. Do I need to do anything specific to redeem one and not the other? Can I redeem both? How does this work?It seems the ***resentative was not trained on how to answer my questions. They said nothing was needed if the company was connected with the dealership I wanted to buy from. I had first used the **** Club portal to find my car, so I navigated to the Progressive portal, found my car listed there as well, and finished buying the car. I called within the 45-day window to redeem my benefits. The new ***resentative explained I had to click a certain button on both websites to be able to choose which benefits to redeem. I had clicked on one of the two websites, called the dealership to confirm theyd meet or beat the price, then confirmed with the dealership and with the TrueCar *** that the car was linked to Progressive. Let me be clear, there are not any instructions or details included in TrueCars advertising or FAQs that explains this as a prerequisite. Other information, such as explaining that they are not the method for the funds transaction, actually detracts from their desired effect of having the user click member pricing. The *** I spoke to tried to be helpful, but she had not run into this before either. By no fault of the lower workers, but very poor planning and advertising at the higher level, the steps necessary to use the service are not specified. The one-up manager was also unable to resolve this, understandably as they dont make company policy. Those who DO make these policies and signed off on vague, misleading advertisement and are leading poor training for their workers, need to make this right for me and for those who run into this in the future. Let me redeem my benefits, and drastically improve your website information.

    Business Response

    Date: 01/09/2025

    Hello *******. Thank you for taking the time to talk to us this past week regarding your feedback. We are pleased to have been able to assist you and find a resolution. If you have any questions please do not hesitate to contact us at the number that we were communicating on. Have a great day!

    Customer Answer

    Date: 01/20/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. They fixed the problem affecting me personally, by "making an exception", so I wanted to mark it as completed.

    However, TrueCar did not make any indication that they will Discontinue the Advertisement Means that lead to the issue. I wanted the BBB to be aware of that. I'm not sure how else to communicate this. Thank you for your services and time!

    Sincerely,

    ******* ********

  • Initial Complaint

    Date:12/07/2024

    Type:Customer Service Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Via US News (usnews.truecar.com) they collected and handed out my contact info without my *clear awareness and consent.*. I have been bombarded nonstop for hours by dealerships.This is a scummy business that deserves nothing but the worst. I am seeking complete and utter destruction of my personal contact info from any and all records in addition to them contacting everyone they previously provided my contact info to and getting THEM to remove my contact from their files.This is only fair and reasonable.

    Business Response

    Date: 12/13/2024

    Hello Mr. ******** Thank you for taking the time to provide your feedback. We truly appreciate it and take your concerns seriously. We attempted to reach you via phone and email but were unfortunately not able to connect. As requested, we have sent you detailed instructions on how to submit a "right to delete" request. Additionally, we have contacted the relevant dealerships to request that your contact information be removed from their systems. Because dealerships are a separate entity, we do recommend reaching out directly to them to request that they remove you if they continue to call you. If you need any further assistance or have additional questions, please dont hesitate to reach out. We are here to help and are committed to resolving any outstanding concerns. Thank you again for your feedback.
  • Initial Complaint

    Date:11/14/2024

    Type:Sales and Advertising Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    We inquired about purchasing a 2024 Jeep Gladiator, using Truecar as a auto buying service. Truecar emailed us a price to purchase a 2024 Jeep Gladiator. We contacted ******** Jeep, to purchase the 2024 Jeep Gladiator. ******** Jeep would not honor the price, they stated "Truecar price is inaccurate"We contacted Truecar, Truecar stated "they don't know why the price was inaccurate"Truecar buying service would not stand behind the price, Truecar/ ******** Jeep quote d and sent us an email offer.

    Business Response

    Date: 11/19/2024

    Hello Mr. ******* Thank you for taking the time to share your feedback and speak with us about your experience with our program and Certified Dealer. We greatly value your input and want to assure you that we take it seriously. As a result of your feedback, we have implemented corrective measures, and the pricing on our website has now been updated accordingly. This improvement is a significant achievement, thanks to your contribution. Should you have any further questions or need assistance, please dont hesitate to contact us at *************
  • Initial Complaint

    Date:11/06/2024

    Type:Sales and Advertising Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Company has a car advertised starkly different than the real price I believe that they're practicing price deception and price dripping. They will not honor the price they're telling me that it's wrong on ********* thing, ******, and the website,.

    Business Response

    Date: 11/18/2024

    Hello ********. Thank you for reaching out to TrueCar with your concerns, and for taking the time to speak with us. We truly appreciate your feedback. If you come across any additional information that could help us better understand and address your concern, or if you need further assistance, please don't hesitate to give us a call at ************. Were here to help and look forward to resolving this for you.
  • Initial Complaint

    Date:08/29/2024

    Type:Sales and Advertising Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I am writing to file a complaint against TrueCar for false advertising and misleading pricing information. On 08/22/2024, I used TrueCar's website to research prices for a new vehicle. I found a listing on TrueCar's website for a 2024 ****** Rogue SL FWD, which displayed a total price of $35,717, including estimated taxes and fees.Based on this information, I contacted ******** ******* the associated dealership, to proceed with the purchase. However, upon speaking with a representative from ******** ******* I was informed that the price listed on TrueCar was inaccurate and could not be honored. The dealership provided a different price that was significantly higher than what was advertised on TrueCar's platform.This discrepancy caused a great deal of frustration and wasted time. I relied on TrueCar to provide accurate and transparent pricing information, which is a key part of its advertised service. The misleading pricing practices led me to engage with ******** ****** under false pretenses, believing that I would be able to purchase the vehicle at the advertised price.

    Business Response

    Date: 09/09/2024

    Hi *******. Thank you for taking a moment to share your feedback. We're disappointed to hear that you had anything but an exceptional experience with us. The dealerships are responsible for the pricing on our site, however, should be adjusting the pricing to reflect a transparent price. With this feedback we will take necessary corrective action on our end. We have attempted to contact you by phone and email, but were not successful in reaching you. If you would like to provide addition information please give us a call at ************. 

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