Business ProfileforThe Bouqs Co.

The Santa Barbara County District Attorney’s Office filed civil cases last month against The Bouqs Co., a flower delivery company for their failure to provide required acknowledgments to consumers with automatically renewing subscription services. 

Several District Attorney’s Offices around the state ultimately came to agreements with the two defendants, and each company will pay monetary relief.

Santa Barbara County, San Diego County, Santa Clara County, Santa Cruz County, and the City of Santa Monica were all involved in the cases against The Bouqs Company, which provides online flower delivery subscription services. Los Angeles County was part of the prosecution of the case against the Bouqs Company.

The legal complaints stated that the companies violated the Automatic Purchase Renewal Law, which requires companies to provide consumers with a post-purchase acknowledgement with a “clear and conspicuous disclosure of all material terms of the automatic renewing subscription agreement.” This acknowledgement must provide information to consumers including: that the subscription or purchase agreement will continue until they cancel, a description of the cancellation policy, the recurring charges that will be charged and that the amount may change, and the length of the automatic renewal term.

In its settlement, The Bouqs Company is required to pay $240,000 in monetary relief — $21,000 to the Consumer Protection Prosecution Trust Fund, $35,000 to each of the six counties and cities involved for civil penalties, and $1,500 to each of the six counties and cities for investigative costs.