Business ProfileforPure Life Natural Products

As part of an industry-wide review of CBD businesses in our service area, BBB requested that Pure Life Natural Products substantiate, modify, or discontinue several advertising claims on its website to be in compliance with the BBB Code of Advertising.

On June 21, 2022, BBB contacted the business in regard to their website which features claims about the health benefits of CBD Oil. The business also advertises "The Cannabis Chamber of Commerce" seal, "UP TO 40% OFF," "Money Guarantee," "30 days money back guarantee," "Satisfaction Guaranteed," as well as numerous claimed results and disease claims in testimonials.

BBB challenged these claims based on the following BBB Codes of Advertising:
1. Basic Principles of the Code - https://www.bbb.org/code-of-advertising#Basic_Principles_Of_The_Code
11. "Up to" price savings claims - https://www.bbb.org/code-of-advertising#Up_To_Price_Savings_Claims
20. Warranties or Guarantees - https://www.bbb.org/code-of-advertising#Warranties_Or_Guarantees
30. Testimonials and Endorsements - https://www.bbb.org/code-of-advertising#Testimonials_And_Endorsements
34. Claimed Results - https://www.bbb.org/code-of-advertising#Claimed_Results

BBB requested that the business review their advertising and provide substantiation based on reliable, recent, competent testing for each of the health claims made and to modify or discontinue any advertising that is in violation of FDA and FTC mandates for this industry.

While the business initially responded to BBB, as of September 2, 2022, the business has failed to substantiate, modify, or discontinue the advertised claims brought to its attention.