BBB Accredited Business Profile



(800) 864-1224


95 years in business
85 Broad Street
New York, NY 10004-2434
Fax Numbers
  • (847) 605-2000
Additional Phone Numbers
  • (646) 654-4500
  • (646) 654-5500
  • (516) 682-6000
  • (847) 605-5000
  • (212) 703-5900
  • (212) 887-1300
  • (800) 962-6700
BBB File Opened: 08/01/1991
Business Started: 01/01/1923
Business Started Locally: 05/23/2006
Business Incorporated: 05/23/2006 in NY
Type of Entity
Business Category
  • Market Research
  • Publishers Periodical
  • Media Consultant

Additional Information
  • Nielsen has been made aware of unauthorized third parties attempting to use Nielsen's name fraudulently.  If you should happen to be contacted, be it by phone, email, letter, or other means, offered a check from “Nielsen” and advised...
  • Nielsen has been made aware of unauthorized third parties attempting to use Nielsen's name fraudulently.  If you should happen to be contacted, be it by phone, email, letter, or other means, offered a check from “Nielsen” and advised to cash it in order to use some of the proceeds to test a service (for example: testing a Western Union wire transfer), please disregard and report it to your local authorities immediately. You may also be advised that you may retain the balance from the cashed check as payment, however, the check later bounces.  

    What should you do if contacted? Concerned individuals should report any information regarding these activities to local law enforcement agencies, as well as the Federal Trade Commission (FTC) "" reporting system (

Service Area
We service the following area(s): Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virgin Islands, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Alternate Business Names
  • Arbitron Inc.
  • Arbitron Ratings
  • National Consumer Panel
  • NetRatings, LLC
  • Nielsen Audio
  • Nielsen Business Media, Inc.
  • Nielsen Government and Public Sector, LLC
  • Nielsen Homescan
  • Nielsen IAG, Inc.
  • Nielsen Mobile, LLC
  • Nielsen National Research Group, Inc.
  • Nielsen Online
  • Photo District News (PDN))
  • Scarborough
  • Scarborough Research
  • Showeast, LLC
  • The Cambridge Group, Inc.
  • The Nielsen Company, B.V.

BBB accredited business



Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population.

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.




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