Improve your online reputation
Strengthen your credibility and visibility with BBB's tools and resources.
Consumers turn to BBB.org to find trustworthy businesses
What is the value of Accreditation?
When customers pick a business, they’re not just buying a product or service. They’re choosing someone they can trust. BBB Accreditation gives customers the confidence to choose you.
Learn how to build customer confidence
Grow your business
Get more leads, simplify your marketing, and make sure your brand shines.
Reduce your risk
Resolve customer issues quickly to protect your finances and reputation.
Value of Accreditation
Improve your online reputation
Customers are looking online for businesses they can trust to get the job done right. Does your business stand out?
Online Trust Monitors: Get notified when your online reputation is at risk and receive recommendations to quickly fix the issues. Inconsistent information, broken web links, unanswered customer reviews – anytime your online presence requires attention, you know about it.
Build trust with customers by curating your online presence. →
Customer Review Toolkit: Grow your review program with products and resources designed to engage customers after the sale. This resource hub includes review-request products and downloads, a review management dashboard, and tips on how to encourage more customer reviews.
Log in and start using your toolkit. →
BBB + GuildQuality Partnership: Streamline and leverage customer feedback to demonstrate your commitment to excellence. If you're an Accredited Business and a member of GuildQuality, you can publish all your reviews, in one place – your BBB Business Profile.
87% of BBB Accredited Businesses agree that Accreditation helps their business gain credibility.
Enhanced Accredited Business Profile: While businesses have access to a free BBB profile, Accredited Businesses can add business logos, photos, videos, and more complete details about their products/services. Your business will appear when customers search for “Accredited only” businesses, and they’ll have the ability to message you directly through your profile.
Learn more about the advantages of an Accredited Business profile. →
Business Profile Video: Lean on our video production team to help you get the most out of your BBB Business Profile. Add a complimentary video to your profile that showcases your value proposition. For longer, more polished videos, check out our Custom Video Production.
More than 80% of consumers would choose a BBB Accredited Business over a non-Accredited business with the same A+ letter rating.
Accredited Business Seal: The BBB Seal is a difference-maker. Use the BBB Seal to give your business a competitive edge by showing consumers your commitment to the highest standards of trust and integrity.
Value of Accreditation
Grow your business
When customers trust you, your business grows. BBB Accreditation builds that trust by enhancing your brand’s visibility and connecting you with customers who value reliability.
In 2025, BBB Great West + Pacific sent over 50,000 Get-a-Quote requests to Accredited Businesses.
Get-a-Quote: Use BBB's trusted online platform to automatically connect customers with your business. When a customer needs your services, they fill out a request on BBB.org, and that request is sent directly to you. And the leads it generates are pre-qualified – the customers requesting the quote are already interested and ready to engage.
BBB drives consumers to your business: BBB Accredited Businesses stand out — in your industry, on the BBB directory, and even in the media. BBB attracts customers to your brand by showcasing the trust and credibility that set you apart from your competition.
Marketing Solutions: Elevate your visibility, rise above the competition, and build your brand’s reach with BBB Marketing Solutions. Get exclusive, competitively priced advertising packages tailored to fit your business.
BBB Toolbox: Integrated into a single platform, Accredited Businesses have access to best-in-class technologies at heavily discounted prices. A-la-carte options include website building, social media scheduling, lead generation, email marketing, an online store, SEO tools, and a customizable CRM.
Exclusive Discounts: BBB Accreditation gives your business access to partner savings and resources that can help lower costs, support your team, and make everyday operations easier.
BBB Learning: With a built-in curriculum on trust and ethics, BBB Learning gives you the tools you need to advance your skills while keeping ethical business practices top of mind. Our course catalog offers hundreds of on-demand courses on a variety of business topics that trusted leaders need to grow their businesses. Receive continuing education credits for industry recertifications.
CEO Forum: BBB is partnered with The CEO Forum Group to give Accredited Businesses exclusive access to thought leadership content and insights. As a benefit of BBB Accreditation, you have access to The CEO Forum Group’s content at no charge. Attend quarterly virtual summits and connect with weekly CEO video interviews delivered right to your inbox.
BBB Articles: Whether you're a new business looking to make smarter decisions, or a long-time business owner enhancing your organization’s trust and reputation in the marketplace, BBB is here to support you. Read through our collection of articles and resources designed to give you the knowledge and confidence you need to thrive.
Value of Accreditation
Reduce your risk
Customer disputes don’t have to turn into headaches. BBB helps you address issues early and resolve them quickly, saving you time and money.
In 2025, 74% of BBB mediation cases resulted in a signed agreement.
Mediation: A confidential negotiation facilitated by a trained, neutral third-party mediator. All mediation services are free for Accredited Businesses.
Arbitration: A process where a dispute is submitted to a neutral, trained, and certified legal professional, who hears testimony, examines the evidence and renders a written, legally binding decision. All arbitration services are free for Accredited Businesses.
BBB Complaint Process: BBB is committed to dealing fairly and even-handedly with all businesses in the way we handle, close, and report customer complaints. All businesses have access to our online dashboard to easily and quickly resolve customer disputes.
Advertising review: BBB offers free advertising review and investigation services. Our team can review your company's ads to identify risky ad claims and suggest ways to reduce your business risk or review and challenge ad claims made by other businesses.
Examples of ad claims BBB would challenge include false pricing claims, claimed results like health benefits, Made in USA, environmental benefit claims, fake reviews/testimonials, dark patterns, credit claims, free claims, superiority or comparative disparagement claims, guarantees/warranties and more.
BBB Safety Group Program: The Safety Group Program presented by BBB and sponsored by Pinnacol Assurance is designed to reduce workers' compensation costs by promoting safety and claims management in the workplace.
BBB Accreditation
Be the business consumers choose every time
Find out if your business qualifies for BBB Accreditation. Already Accredited? Start using your benefits today!
Good to know
Frequently asked questions
The BBB Seal, it's The Sign of a Better Business.
In a market saturated with companies vying for customers, BBB Accreditation gives consumers confidence that they're dealing with an ethical and vetted business.
Apply for BBB Accreditation and show customers that your company operates honestly and with integrity.
BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust. BBB accreditation fees are based on several factors, including the size of business.
To find out how much Accreditation will cost for your business, complete the form below.
You can access your Accredited Business portal here:
You can watch a full demo of how to use all the benefits of Accreditation in our Portal Walkthrough.
As an Accredited Business, you can add your logo, photos, videos, and business details to your BBB business profile. You can also update your business address, phone numbers, emails, hours of operation, and more.
Did you know that every Accredited Business has its own personal Customer Success Partner? We are here to help you reach your goals and get the most out of your Accreditation. To contact your Customer Success Partner, log in to your portal and find your partner's information at the bottom of the left-hand side menu.
Having trouble logging in? Call our Accredited Business Hotline: (888) 948-2227
You can respond to customer reviews and complaints through BBB's online Response Portal. You can access it through your Accredited Business portal, or use the direct link below.
Here's how to install your BBB Accredited Business Dynamic Seal:
Go to bbb.org/account/login. Once logged in, click on Dynamic Seals under the BBB Seals and Gear section.
Click on the seal you would like to feature
Choose your seal format
Click Select and copy the code to the seal you would like to feature online.
With the code saved in your clipboard, you can paste into your web site. In some cases you may need to contact your website developer to install the html code on your site.
For businesses with questions about becoming BBB Accredited:
Please fill out our interest form and a Business Development Representative will contact you soon.
Get in contact with our team →
For already Accredited Businesses:
Did you know that every Accredited Business has its own personal Customer Success Partner? We are here to help you reach your goals and get the most out of your Accreditation. To contact your Customer Success Partner, log in to your portal and find your partner's information at the bottom of the left-hand side menu.
Having trouble logging in? Call our Accredited Business Hotline: (888) 948-2227