About the Foundation for Better Business

The future is better. And it starts here.

Formerly a quiet legacy foundation, we’ve transformed into a bold, entrepreneurial force for change—backed by the trusted BBB brand and over a century of credibility.

With new leadership, an energized board of trustees, and a rapidly expanding statewide presence, the Foundation for Better Business is redefining what it means to support and scale small businesses in Texas.

What We're Building

Founded in 1950, BBB serving the Heart of Texas supports nearly 17,000 Accredited Businesses across 105 Texas counties, making it the third largest BBB globally. About 80% of these are small businesses vital to the Texas economy, ranging from local shops to suppliers supporting major employers.

To expand its impact, BBB launched the Foundation for Better Business (formerly the Education Foundation), a 501(c)(3) nonprofit, nearly 30 years ago. In 2024, the Foundation began a major expansion to educate and empower small businesses and consumers statewide, promoting economic resilience and growth.

Who We Serve

We support established small businesses across 105 Texas counties—especially those in underserved communities or facing barriers to scale. From purpose-driven family enterprises and trades-based firms to growth-minded entrepreneurs across rural and urban markets, we create pathways to expand with confidence and integrity.

We offer in-person programming in Austin, with future offerings planned for Fort Worth, San Antonio, and other major Texas metros. Our growing catalog of hybrid and virtual options ensures that rural business owners and time-constrained leaders can access resources when and where they need them. 

Our Impact in Texas

We’re filling the gap between big business resources and small business reality. Through high-quality education, community-centered programming, and statewide convenings, we’re building an ecosystem that drives:

  • Economic resilience
  • Job creation and retention
  • Scalable business models 
  • Trust and ethical leadership