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Trust Lab® Technology

Empowering Michigan Businesses Through AI & Data-Driven Insights

The Better Business Bureau of Michigan is committed to helping businesses thrive in a rapidly evolving digital landscape. Through our Trust Lab® program, the BBB of Michigan and the BBB of Michigan Educational Foundation are expanding the tools and resources available to Michigan businesses—especially in the fields of artificial intelligence, data visualization, and marketplace analytics.

 

Trust Lab® serves as our innovation center, enabling us to both provide AI resources directly to local businesses and to leverage technology internally to better understand and share critical marketplace information.

BBB Trust Lab® will help educate businesses on AI
Providing AI tools & resources for Michigan businesses

AI is no longer a distant concept, it is a practical tool businesses can use today to improve efficiency, strengthen customer relationships, and reduce risk. Trust Lab® is committed to giving Michigan businesses access to easy-to-use, trustworthy AI-powered tools and education. Look for more on these resources in early 2026.

Trust Lab® data collection and analysis
Using technology to collect, analyze & share data

Behind the scenes, BBB of Michigan is using Trust Lab® to strengthen how we gather and analyze marketplace information, so we can deliver more value to the businesses we serve. This includes:

  • Collecting marketplace data in new ways
  • Transforming data into actionable insights
  • Sharing clear, timely intelligence with businesses
  • Supporting better decision-making
BBB Trust Lab Homepage