BBB Business Blog

Paula Fleming, Chief Marketing and Strategy Officer, discusses her insights and professional knowledge in her recent BBB Business Blog entries.

Please note that BBB Business Blog posts are written with the assistance of AI.

What's New

Paula Fleming, CMSO, discusses how professional service providers—from massage therapists to hair stylists—can achieve "booking bliss" by optimizing their appointment management. The blog explores top tools and strategies, including online booking platforms (like Acuity and Calendly), dedicated salon/spa software (such as Mindbody), and social media booking features. Discover how these solutions can reduce no-shows, streamline operations, and free up time, allowing professionals to focus on delivering exceptional service. (May 29, 2025)

Paula Fleming, CMSO, discusses how leaders, in their ambition, can inadvertently overload their teams, leading to a decline in quality—a phenomenon they call "spinning plates" syndrome. (May 29, 2025)

Paula Fleming, CMSO, discusses the critical strategic decision facing business leaders: whether to deeply specialize in a niche market or broaden their reach to a wider audience. (May 13, 2025)

Paula Fleming, CMSO, discusses discusses the surprising (and sometimes frustrating) lessons learned when your event name gets "borrowed" locally, offering insights for business leaders on protecting their brand identity and navigating the tricky terrain of community competition. May 13, 2025)

Paula Fleming, CMSO, discusses why today's business leaders can't afford to ignore LinkedIn. (May 13, 2025)

Paula Fleming, CMSO, discusses the crucial first step for many startups: securing a bank loan. (May 13, 2025)

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BBB Member Business Blog Posts

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