BBB of Southern Colorado
with offices in Colorado Springs and Pueblo
About Us
Since 1980, BBB of Southern Colorado has helped consumers find businesses, brands, and charities they can trust. We serve 25 counties across Southern Colorado, promoting marketplace integrity through business accreditation, consumer education, complaint resolution, and transparency. In today’s digital-first world, where traditional search is giving way to AI-powered answer engines, visibility now depends on clean data, structured content, and trusted third-party signals—like BBB Accreditation. We help ensure that trust is not only earned, but also machine-readable, preparing businesses to show up confidently when consumers ask AI tools like ChatGPT, Gemini, Claude, or Amazon Rufus, “What business can I trust?” To further support businesses in this transformation, we offer AI education programs and hands-on training to help small businesses harness tools like generative AI, improve operational efficiency, and stay competitive in a rapidly evolving digital economy. BBB of Southern Colorado is also proud to partner with Google to provide Google AI training and Google Career Certificates in high-demand fields such as IT, digital marketing, and data analytics—offering practical, accessible upskilling for our community. From promoting ethical business practices to guiding local companies through the Age of AI, BBB of Southern Colorado remains your trusted ally in building visibility, credibility, and success in the modern marketplace. Counties served by the BBB of Southern Colorado include: Alamosa, Baca, Bent, Chaffee, Cheyenne, Conejos, Costilla, Crowley, Custer, El Paso, Fremont, Gunnison, Hinsdale, Huerfano, Kiowa, Kit Carson, Las Animas, Lincoln, Mineral, Otero, Prowers, Pueblo, Rio Grande, Saguache, and Teller.
BBB of Southern Colorado Locations
Colorado Springs, CO 80903
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Pueblo, CO 81003
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Upcoming Events
Programs and Services
Benefits for BBB Accredited Businesses
Read more about how to make your BBB Accreditation work for you.
Google AI Courses
The Better Business Bureau (BBB) is proud to announce a groundbreaking new partnership with Google through its Grow with Google initiative, offering free access to Google AI Courses and Google Career Certificates for BBB Accredited Businesses and BBB staff across the nation.
BBB Networking Events
Learn more about what our events offer you before you register
BBB Summit Awards
New to A Night of Excellence event is the Summit Awards.. Select Accredited Businesses will receive recognition for their dedication, activity, and BBB business profile interactions on the local BBB.org website.
Excellence in Customer Service Award
The Excellence in Customer Service Award is a comprehensive customer service improvement program run by volunteers and all BBB Accredited Businesses in Southern Colorado are invited to participate.
Age-Friendly Business Certification
The Age-Friendly Business Certification program promotes age-friendly business practices and certifies Southern Colorado businesses as age-friendly through a review process on their physical environment, staff, marketing and customer experience.
Google Advertising with the BBB
The BBB has partnered with Google to offer low-cost, highly effective advertising opportunities through Google Display Advertising. Google Display Advertising targets customers who are looking or have looked for the services you provide.
BBB4Good
More businesses are integrating social impact into their business plans. To address this growing new sector of the marketplace, BBB Institute partnered with local BBBs to launch the BBB4Good initiative to support and elevate purpose-driven businesses.
Starting a New Business
Thinking of starting up a new business? BBB can help with everything from how to get funding, to creating a business plan, to paying your taxes.
Get to Know Us
Meet the BBB of Southern Colorado Staff.
Board of Directors
BBB of Southern Colorado is a recognized leader and role model in marketplace information, ethics, and alternative dispute resolution. The Board of Directors assists in defining the areas of focus and ensuring the BBB mission is fulfilled.