Verify the reviewer
Validate the reviewer's email address or phone number before the review moves forward.
how it works
How BBB customer reviews work
What a review is, and how BBB works to keep reviews trustworthy.
A BBB Customer Review lets you share your feedback about a business or brand. Before a review is published, BBB verifies that a marketplace interaction took place and gives the business an opportunity to respond.
how we keep reviews trustworthy
BBB takes steps to help ensure Customer Reviews reflect real marketplace interactions:
Confirm the interaction
Allows the business to confirm the customer interaction and respond.
Let both sides comment
Both the reviewer and the business can add comments. BBB does not allow comments from third parties.
Scrub the content
Remove inappropriate language and personal information before the review is published.
No fakes
No anonymous reviews, and none where the consumer was compensated, either directly or indirectly.
Publish to the profile
Post the completed customer review to the company's BBB Business Profile.
Even with all these steps, BBB cannot guarantee the accuracy or truthfulness of any single review.
for consumers
Reading and leaving reviews
Everything a customer needs to share an experience or research a business before they buy.
for businesses
Managing reviews for your business
Guidance for business owners on earning reviews, responding well, and understanding their impact.
Encourage, don't prohibit reviews
Why inviting customer feedback builds more trust than blocking it.
How to handle negative reviews
A BBB Business Tip on responding to criticism constructively.
The power of customer reviews
A Better Business Briefing on reviews' impact on small businesses.
more resources