Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies

Select a Language

BBB Education Foundation logo with text "Protection Through Education."

Moving from Reactive to Proactive Consumer Protection

Every day, your BBB works to create a marketplace people can trust. We help resolve disputes, investigate questionable marketplace practices, review advertising, help businesses do better, and equip consumers to recognize and avoid scams.

But we recognized an important challenge: Too often, consumer protection begins after something has already gone wrong.

A consumer has lost money.
Someone has fallen victim to a scam.
A business relationship has broken down.
A poor financial decision has already been made.

We wanted to do more than respond to problems - We wanted to help prevent them.

Since 2016, the BBB Education Foundation, Inc. has taken a proactive approach to consumer protection by providing Protection Through Education to more than 50,000 live participants throughout the communities we serve.

Because the best time to protect a consumer isn't after something goes wrong... It's before!

Our Mission

To educate and equip consumers of all ages to protect themselves in the marketplace.


Our Vision

To build an army of informed consumers who:

  1. Recognize scams before becoming victims.

  2. Help protect others from fraud and deception.

  3. Make confident, informed marketplace decisions.

  4. Expect and encourage businesses to uphold trust, honesty, and integrity — while holding themselves to those same standards.

Available Courses

BBB Education Foundation logo with "Scam B.I.N.G.O." shield graphic, emphasizing scam awareness.

Scam B.I.N.G.O.

Rather than simply teaching participants about the latest scams, BBB Scam B.I.N.G.O. teaches them how to recognize the warning signs of a scam — no matter what form it takes.

Details
BBB Education Foundation logo next to F.L.A.M.E logo, representing financial literacy and mentoring.

F.L.A.M.E.

A 3-day course where high schoolers build realistic budgets using real career data — covering student debt, housing, cars, and daily living — to learn financial and ethical responsibility.

Details
Blue glowing car illustration with text "BBB Education Foundation, Inc." and "Deals on Wheels."

Deals on Wheels

There are a lot of decisions between “I need a vehicle” and “Here are the keys.”

Consumers don't have to navigate the car-buying process alone. BBB is here to help.

Details
BBB Identity Theft Class logo with "Don't Get Stolen" text and fingerprint lock graphic.

Identity Theft Presentation

Identity theft occurs when someone uses your information without your permission, often for their own financial gain. Learn how information can be compromised, recognize the warning signs, and take practical steps to reduce the risk.

Details
BBB Education Foundation logo with text "Start with Trust Ethics Class" and handshake graphic.

Ethics: Start with Trust

This highly interactive course doesn't simply talk about ethics. It places participants directly in the middle of real-world ethical dilemmas, challenges them to make a decision, and then invites them to defend their choices.

Details
BBB Education Foundation logo with "The Art of the Response" text and speech bubbles, tagline: "Listen Well, Resolve Fairly, Build Trust."

The Art of the Response

A negative review, an unexpected complaint, or a frustrated customer can leave even the most experienced business owner wondering, “How should I respond?”

The truth is, the problem doesn't always define a business's reputation. It's how the business responds.

Details
BBB Education Foundation logo with “Conflict Resolution” and words: Listen, Understand, Respond, Solve.

Conflict Resolution

Conflict is an unavoidable part of everyday life. The difference is not whether we experience conflict, but how we choose to handle it.

And who better to teach conflict resolution than BBB?

Details

Protection Through Education

We can't prevent every scam, every bad decision, or every marketplace problem. But we can give people the knowledge and tools to better protect themselves before those problems occur.

That is the purpose of the BBB Education Foundation.

That is Protection Through Education.

bbb