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You have your Facebook page, but what comes next? Social Media Marketing is more than simply posting when it’s convenient. Without a clear plan, social media marketing can feel overwhelming, inconsistent, and time-consuming.
Rather than focusing on constantly posting the sales pitch, this session will explore how authentic storytelling can help your business connect with your audience more effectively. You will learn how to develop a simple strategy, create engaging posts, understand basic analytics, and discover practical tools to efficiently manage your social media presence, giving you a clearer path for using social media to support your business.
Date: June 9, 2026
Time: 11:00 AM EDT
Ethan Snyder is the founder of 4/4 Solutions, a digital marketing agency that helps businesses connect with their audiences through authentic, story-driven content. His work focuses on showcasing the personality of a brand rather than overly corporate messaging.
Having grown up alongside the rise of social media -- from the early days of MySpace to today’s platforms -- Ethan has spent more than a decade helping businesses and organizations strengthen their online presence. He has worked with clients from industries such as trades, real estate, retail, healthcare, education, and more to develop practical social media strategies that help businesses tell their story and build meaningful engagement with their audience.