The mission of the Better Business Bureau is to be the leader in marketplace trust. Among the ways we work to achieve this mission is by encouraging and supporting best practices, celebrating marketplace role models, and calling out substandard marketplace behavior. We exist so that consumers and businesses alike have an unbiased source to guide them on matters of trust. 

BBB is a standards-based, non-partisan, non-political organization. We aim to be a neutral third-party resource for consumers and the businesses, brands, charities, and organizations with which they interact in the marketplace. To maintain this impartiality, we do not take positions on political issues, support candidates for public office, or contribute to partisan causes. When reporting on businesses and organizations, we focus solely on marketplace practices and do not take into consideration the political affiliations or advocacy positions of the entity, or of its owners, leaders, staff, or other stakeholders.