Text Sizesmall medium large

This business is not BBB accredited.

Lifelock, Inc.

Phone: (480) 682-5100 Fax: (480) 682-5101 View Additional Phone Numbers 60 E Rio Salado Pkwy Fl 4, Tempe, AZ 85281 View Additional Email Addresses http://www.lifelock.com

BBB Business Reviews may not be reproduced for sales or promotional purposes.


The following describes a pending government action that has been formally brought by a government agency but has not yet been resolved. We are providing a summary of the government’s allegations, which have not yet been proven.

On 7/21/15 the Federal Trade Commission (FTC) filed documents with the U.S. District Court in the District of Arizona, alleging LifeLock violated a 2010 settlement agreement.

The 2010 settlement stemmed from previous FTC allegations that LifeLock used false claims to promote its identity theft protection services. The settlement barred the company and its principals from making any further deceptive claims; required LifeLock to take more stringent measures to safeguard the personal information it collects from customers; and required LifeLock to pay $12 million for consumer refunds.

In light of these recent allegations BBB has placed this BBB Business Review in an update status as it is being reviewed. For more information contact the FTC at 1-877-382-4357 or at www.ftc.gov.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that lowered the rating for Lifelock, Inc. include:

  • Government action(s) against the business

Factors that raised the rating for Lifelock, Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 101 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

101 complaints closed with BBB in last 3 years | 48 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 24
Billing/Collection Issues 27
Delivery Issues 3
Guarantee/Warranty Issues 2
Problems with Product/Service 45
Total Closed Complaints 101

Customer Reviews Summary Read customer reviews

46 Customer Reviews on Lifelock, Inc.
Customer Experience Total Customer Reviews
Positive Experience 3
Neutral Experience 2
Negative Experience 41
Total Customer Reviews 46

Additional Information

BBB file opened: April 27, 2005 Business started: 06/06/2002 in AZ Business started locally: 06/06/2002 Business incorporated 04/11/2005 in AZ
Type of Entity


Business Management
Mr. Todd Davis, CEO Mr. Michael Hargis Sr., Vice President, Member Services & Operations
Contact Information
Principal: Mr. Todd Davis, CEO
Principal: Attn: Syreeta M McAuley, Member Services Manager
Business Category

Identity Theft Protection & Prevention Services

Customer Review Rating plus BBB Rating Summary

Lifelock, Inc. has received 3.35 out of 5 stars based on 46 Customer Reviews and a BBB Rating of A-.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.