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The Nielsen Company is a global information and media company which monitors consumer habits in the retail and media markets through its 100 worldwide locations.  This firm's services include marketing and consumer information, household consumer panels, online intelligence, retail and other media and mobile measurements.  In addition, Nielsen publishes trade magazines such as ADWEEK, Billboard, and The Hollywood Reporter through its Nielsen Business Media division.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Nielsen meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Nielsen include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 281 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

281 complaints closed with BBB in last 3 years | 39 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 26
Billing/Collection Issues 7
Delivery Issues 1
Guarantee/Warranty Issues 1
Problems with Product/Service 246
Total Closed Complaints 281

Additional Complaint Information

Please refer consumer inquiries to: Better Business Bureau of Metropolitan Washington 1012 14th Street N.W., 14th Floor Washington, DC 20005 202-393-8000

Customer Reviews Summary Read customer reviews

9 Customer Reviews on Nielsen
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 2
Negative Experience 7
Total Customer Reviews 9

Additional Information

BBB file opened: August 01, 1991 Business started: 01/01/1923 in NY Business started locally: 05/23/2006 Business incorporated 05/23/2006 in NY
Type of Entity


Business Management
Mr. David S. Calhoun, Chairman & Chief Executive Officer Mr. Mitchell Habib, Executive Vice President, Global Business Services
Contact Information
Principal: Mr. David S. Calhoun, Chairman & Chief Executive Officer
Business Category


Alternate Business Names
Arbitron Inc. Arbitron Ratings Buzzmetrics, Inc. Harris Corp. Harris Interactive National Consumer Panel NetRatings, LLC Nielsen Business Media, Inc. Nielsen Government and Public Sector, LLC Nielsen Homescan Nielsen IAG, Inc. Nielsen Mobile, LLC Nielsen National Research Group, Inc. Nielsen Online Photo District News (PDN)) Scarborough Scarborough Research Showeast, LLC The Cambridge Group, Inc. The Nielsen Company, B.V.
Additional Information

Nielsen has been made aware of unauthorized third parties attempting to use Nielsen's name fraudulently.  If you should happen to be contacted, be it by phone, email, letter, or other means, offered a check from “Nielsen” and advised to cash it in order to use some of the proceeds to test a service (for example: testing a Western Union wire transfer), please disregard and report it to your local authorities immediately. You may also be advised that you may retain the balance from the cashed check as payment, however, the check later bounces.  

What should you do if contacted? Concerned individuals should report any information regarding these activities to local law enforcement agencies, as well as the Federal Trade Commission (FTC) "econsumer.gov" reporting system (https://econsumer.ftccomplaintassistant.gov/).

Customer Review Rating plus BBB Rating Summary

Nielsen has received 3.83 out of 5 stars based on 9 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.