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BBB Business Review

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BBB Accredited Business since

Liquidation Channel

Phone: (512) 852-7000 Fax: (512) 852-7098 View Additional Phone Numbers 100 Michael Angelo Way # D400, Austin, TX 78728

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Jewelry and Lifestyle Accessories, Online Retailer and Television Home Shopping 

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Liquidation Channel meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Liquidation Channel include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 96 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

96 complaints closed with BBB in last 3 years | 23 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 24
Billing/Collection Issues 18
Delivery Issues 13
Guarantee/Warranty Issues 0
Problems with Product/Service 41
Total Closed Complaints 96

Customer Reviews Summary Read customer reviews

26 Customer Reviews on Liquidation Channel
Customer Experience Total Customer Reviews
Positive Experience 16
Neutral Experience 0
Negative Experience 10
Total Customer Reviews 26

Additional Information

BBB file opened: October 03, 2007 Business started: 04/01/2006 in TX Business started locally: 04/01/2006 Business incorporated 01/30/2007 in TX
Type of Entity


Business Management
Mr. Kevin Lyons, President Ms. Alex Paez , Director of Services Ms. Reeta Sharma, Controller
Contact Information
Customer Contact: Ms. Danielle Jackson, Customer Service
Principal: Mr. Kevin Lyons, President
Business Category

Television Home Shopping Online Retailer Jewelers - Retail Internet Shopping

Method(s) of Payment
Visa, Master Card, Discover, American Express, Pay Pal and Pay Pal Credit
Refund and Exchange Policy

You have a 30 day guarantee upon receipt of your package. Late returns are subject to a 25% restocking fee.
All clearance and Rising Auction items are final sales, except for damaged or defective items.

Return labels and instructions are located within packages. For specific details on how our return process works, please visit or contact our Customer Service Department via email at or by phone at 1-877-899-0078.

Alternate Business Names
The Jewelry Channel, USA VGL Group

Customer Review Rating plus BBB Rating Summary

Liquidation Channel has received 4.49 out of 5 stars based on 26 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.