BBB Business Review

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BBB Accredited Business since 06/19/2009

Sterling, Inc. (Headquarters)

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(800) 877-8169View Additional Phone Numbers375 Ghent Road, AkronOH 44333 Send email to Sterling, Inc.View Additional Web Addresses

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BBB Accreditation

A BBB Accredited Business since 06/19/2009

BBB has determined that Sterling, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised Sterling, Inc.'s rating include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 1655 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.

Customer Complaints SummaryRead complaint details

1654 complaints closed with BBB in last 3 years | 503 closed in last 12 months
Complaint TypeTotal Closed Complaints
Advertising / Sales Issues162
Billing / Collection Issues157
Delivery Issues31
Guarantee / Warranty Issues110
Problems with Product / Service1194
Total Closed Complaints 1654

Customer Reviews Summary Read customer reviews

10 Customer Reviews Customer Reviews on Sterling, Inc.

Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 9
Total Customer Reviews 10 Customer Reviews

Additional Information

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BBB file opened: 09/27/2004Business started: 01/01/1929
Licensing, Bonding or Registration

This company is in an industry that may require licensing, bonding or registration in order to lawfully do business. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

Contact Information
Principal: Ms. Barb Gruse (Director of Customer Care)Ms. Debbie Breck (Director of Customer Care)Mr. Ed Hrabek (Sr. VP and Gen'l Merch. Mgr.)Mr. Mark Light (President & CEO)Ms. Kari Lyncha (Director of Customer Care)Mr. Bill Montalto (Executive Vice President & COO)Ms. Kirsten Riede (Credit Compliance)
Business Category

Jewelers - Retail, Appraisal - Jewelry, Watches - Service & Repair, Jewelry Repair, Jewelry Polishing & Plating, Watches - Dealers, Watch Bands, Gold Buyers, Gold, Silver & Platinum Dealers

Alternate Business Names
Belden Jewelers, Friedlander's, Goodman Jewelers, J.B. Robinson, Jared The Galleria of Jewelry, Kay Jewelers, Leroys Jewelers, Marks & Morgan Jewelers, Osterman, Rogers Jewelers, Shaw's, Sterling Jewelers, Weisfield Jewelers, Jared, Jareds, Kay, Marks and Morgan Jewelers, Jared Galleria of Jewelry, Ultra Diamonds, Kay Outlet, Ultra Diamond

Customer Review Rating plus BBB Rating Summary

Sterling, Inc. has received 3.92 out of 5 stars based on 10 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.

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BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.