BBB Accredited Business Profile



(800) 237-8611


94 years in business
501 Brooker Creek Blvd
Oldsmar, FL 34677-2966
Additional Phone Numbers
  • (813) 366-3000
BBB File Opened: 01/01/1985
Business Started: 01/01/1923
Business Started Locally: 04/01/1972
Business Incorporated: 05/20/2009 in NY
Type of Entity
Business Management
  • Mr. Mark Borino, Director
  • Mr. William Bradley, Treasurer
  • Mr. David S. Calhoun, Chairman & Chief Executive Officer
  • Mr. James W. Cuminale, Director
  • Mr. Michael E. Elias, Director
Contact Information
  • Principal: Mrs. Amy Rettig, VP of Public Affairs
  • Customer Service: Mr. William Miller, Director
Business Category
  • Market Research & Analysis
  • Media Consultant

Alternate Business Names
  • Nielsen Media Research
  • Nielsen TV Ratings
  • Nielsen TV Research
  • TNC (US) Holdings, Inc.
  • The Nielsen Company
  • A.C. Nielsen Company, LLC

Licensing, Bonding or Registration
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB accredited business



The Nielsen Company is a global information and media company which monitors consumer habits in the retail and media markets through its 100 worldwide locations. This firm's services include marketing and consumer information, household consumer panels, online intelligence, retail and other media and mobile measurements. In addition, Nielsen publishes trade magazines such as ADWEEK, Billboard, and The Hollywood Reporter through its Nielsen Business Media division.

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BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Based on BBB files, this business has a BBB Rating of No Rating. The reason is as follows:
This business has no rating because complaints against it are handled by another BBB.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.