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          Find a Location

          Amsoil has 1 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

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            • Amsoil

              925 Tower Ave Superior, WI 54880-1527

              BBB Accredited Business

            Business ProfileforAmsoil

            Lubricants
            BBB accredited business

            At-a-glance

            Customer Reviews

            2.3/5stars

            Average of 10 Customer Reviews

            Customer Complaints

            5 complaints closed in last 3 years

            1 complaints closed in last 12 months

            BBB Rating & Accreditation

            Accredited Since: 9/6/2018

            Years in Business: 50

            Customer Reviews are not used in the calculation of BBB Rating

            Overview of BBB Rating

            Overview

            Amsoil, located in Superior, WI, serving throughout North America, offers and distributes synthetic lubricants and greases for automobiles, trucks, motorcycles, powersports and other equipment and engines.

            Business Details

            BBB File Opened:
            10/1/1973
            Years in Business:
            50
            Business Started:
            7/1/1973
            Business Started Locally:
            7/1/1973
            Business Incorporated:
            7/6/1979
            Accredited Since:
            9/6/2018
            Type of Entity:
            Corporation
            Alternate Business Name
            • Amsoil, Inc.
            Business Management
            • Dan C. Peterson, Vice President of Sales and Marketing
            • Dan M Gorski, Director
            • Don Zupec, Manager of Technology
            • Dean Alexander, Chairperson
            • Matt Palen, General Counsel
            • Deena Peterson, Controller
            • Alan Amatuzio, President/CEO
            Contact Information

            Principal

            • Dan C. Peterson, Vice President of Sales and Marketing
            • Dan M Gorski, Director

            Customer Contact

            • Dan C. Peterson, Vice President of Sales and Marketing
            • Dan M Gorski, Director
            • Don Zupec, Manager of Technology
            • Dean Alexander, Chairperson
            • Matt Palen, General Counsel
            • Deena Peterson, Controller
            • Alan Amatuzio, President/CEO
            Additional Contact Information

            Fax Numbers

            • (715) 392-5225
              Other Fax

            Phone Numbers

            Customer Complaints

            5 Customer Complaints

            Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

            File a Complaint

            Most Recent Customer Complaint

            07/08/2023

            Complaint Type:
            Guarantee/Warranty Issues
            Status:
            Answered
            06/28/2022 $244.78 ************** transfer case ATF fluid marketed as good enough for FCA applications but learned recently non ATF+4 marketed fluids should not be applied.Nature is false advertising THAT PRODUCT COMPATIBLE per FCA website: ******************************************************************************************************************************'s%20 manual.which states:ATF+4 is approved for use in older transmissions and is currently utilized in newer Chrysler, Jeep, RAM, and Dodge vehicles.Only certified ATF+4 is recommended for service of FCA vehicles as where ATF+4 is specified in the owners manual. The use of automatic transmission fluids other than ATF+4 could result in lower levels of performance, jeopardize transmission life, and void warranties.Licensing our ATF+4 product allows the millions of Chrysler, Jeep, RAM, and Dodge owners with vehicles on the road to receive transmission fluid that is designed exactly for their vehicle,Using ATF+4 ensures a longer transmission life with regular servicing as described in the vehicle owners manual.The ATF+4 Automatic Transmission Fluid formulation is exclusive to FCA and ATF+4 is a registered trademark.Click here to see all licensed brands. AMSOIL ATF NOT LISTED!NON-LICENSED BRANDS AT ******************************************************* list below may not show all non-licensed brands. To report unlicensed use of FCAs licensed ATF+4 trademark, please submit the form on the Contact Us page.Amsoil Signature Series Multi-Vehicle Synthetic (SPECFICALLY LISTED)FROM ******************************************* not mix ATF+4 with non-licensed automatic transmission fluid (ATF). To ensure you have removed most or all of the existing ATF in your transmission, it is recommended that you perform a total of three (3) fluid changes using ATF+4. LIKELY MIXED WITH OEM ATF+4 IN GEARS AND REMAINING.JEEP IS CURRENTLY AT DEALER AWAITING LIKELY +$3K BILL AND BUSINESS HAS MERELY SENT TEST SAMPLE KIT AND RELYING ON THEIR FRAUDULENT WARRANTY WHEN CLEARLY ABOVE THEY SHOULD NOT EVEN BE MARKETING NON ATF+4 COMPATIBILITY FOR FCA ATF +4 APPLICATIONS.ACCOUNT ******** WITH ORDER NUMBER ********
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            Customer Reviews

            10 Customer Reviews

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            How BBB Processes Complaints and Reviews

            Start a Review

            Most Recent Customer Review

            Masood Z

            02/01/2024

            The worst customer service that I have ever seen.Bunch of careless people who dont care about customer satisfaction.I regret doing business with.I was informed that my package was damaged during shipment when I asked replacement they told me its under investigation.Investigation for what???I got my order after 8 days Their customer service is not satisfactory at all and their products are pricey.

            Local BBB

            BBB Serving Wisconsin

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