Important information
- Customer Complaint:Some consumer complaints question monthly membership fees concerning the company's Blooms Rewards program, and allege that they had not authorized them. In order to obtain some discounts advertised on-line, consumers must sign up for a Blooms Rewards membership, which has an initial charge of $9.99 and which authorizes the application of a monthly membership fee through the charging credit card. According to information provided by the firm, not all advertised prices require membership enrollment. For those advertised product prices that do require membership enrollment, company complaint responses refer to authorization steps at the time of purchase. Although the company indicates consumers can cancel enrollment in the Blooms Rewards program online, some consumers report difficulty cancelling enrollments with the other associated trade styles that link to the Flowers Today site.
Complaints
Customer Complaints Summary
- 57 total complaints in the last 3 years.
- 29 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:05/13/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased flowers for my Mother for Mothers Day. The flowers were supposed to be delivered between Friday May 9 to Sunday May 11. In the confirmation email it stated they would be delivered Friday May 9th. The flowers were never delivered. I sent an email asking for a refund and have received no communication from the company.Business Response
Date: 05/15/2025
We sincerely apologize for what has occurred with your order. Due to the high volume of orders during this occasion, there may be delays due to unforeseen circumstances. Our records show you contacted us and requested a refund which was issued on 5/12/25. We understand how important this delivery was to you and we are truly sorry for any inconvenience this may have caused. Thank you for your understanding. We hope to have the opportunity to serve you better in the future.Initial Complaint
Date:05/12/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I placed an order for a floral arrangement, considered "large" on their website. When the flowers were delivered they were left outside without an attempt to deliver to the recipient, they were not packed in protective delivery items, do not look anywhere near the arrangement we ordered. I attempted to contact the company via phone and continue to get a recorded message referring to the website. I submitted a email with concerns and request for refund as flowers were not in good condition nor were delivered as an arrangement. I received a response that a partial refund of $13.23 would be issued. The refund barely covers the cost of delivery. When I attempted to contact customer service, about dissatisfaction with the refund, I continue to receive a message that states to refer to website and hangs up. Additonally, as a promotion I could sign up for their rewards program which allows me to cancel at anytime, I attempted to cancel this due to my dissatisfaction with their flower services and the website gives me an error message.Business Response
Date: 05/15/2025
We sincerely apologize that the product you ordered did not meet your expectations. While not an excuse, this occasion has a tremendous impact on the floral industry across the country and may limit supplies. We have issued a refund for the balance of your floral order not already refunded and canceled your Blooms Rewards account, and refunded the $10 charge. We understand how important this order was to you and we are truly sorry for any inconvenience this may have caused. We hope to have the opportunity to serve you better in the future.Initial Complaint
Date:05/12/2025
Type:Delivery IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Hello: I ordered flowers, three balloons and chocolates to be delivered to my wife for Mother's Day. I placed the order on May 6, 2025 for delivery on May 10 (the day before Mother's Day). The total cost was $156.60. The Company committed to delivering the flowers on May 10 in an email. No flowers were delivered on May 10 and no communication was made. The Company provides an online chat service (that doesn't work) and a phone number (that simply tells you they are too busy and to send an email and does not allow you to talk to anyone or leave a message). So, I sent an email and received a response on Mothers day May 11 assuring me that the flowers would be delivered on May 11. Nothing was delivered and I sent several emails asking for up update and finally refund and to date have not received any flowers or responses.Business Response
Date: 05/15/2025
We sincerely apologize for what has occurred with your order. Due to the high volume of orders during this occasion, there may be unforeseen circumstances causing delays in delivery. Upon review of your order we see your flowers were delivered later than you requested and was not the product you ordered. As a result a full refund was issued on 5/13/25. We understand how important this delivery was to you and we are truly sorry for any inconvenience this may have caused. Thank you for your understanding. We hope to have the opportunity to serve you better in the future.Initial Complaint
Date:05/10/2025
Type:Delivery IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Flowers were never delivered and i was notified that they were. NEVER RECEIVED THEM!Business Response
Date: 05/15/2025
We sincerely apologize for what has occurred with your order. Due to the high volume of orders during this occasion, errors may occur with the delivery drivers that show delivery made in error. We have now issued a full refund. We understand how important this delivery was to you and we are truly sorry for any inconvenience this may have caused. Thank you for your understanding. We hope to have the opportunity to serve you better in the future.Initial Complaint
Date:05/10/2025
Type:Sales and Advertising IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I ordered flowers, I received confirmation that the order was received and then later received an email that both orders were delivered. Upon contacting the parties that were to receive the flowers both confirmed that no flowers were received.Business Response
Date: 05/15/2025
We sincerely apologize for what has occurred with your order. Due to the high volume of orders during this occasion, errors may occur with the delivery drivers that show delivery made in error. Our records show you contacted us and requested a refund for both orders which were issued on 5/10/25. We understand how important this delivery was to you and we are truly sorry for any inconvenience this may have caused. Thank you for your understanding. We hope to have the opportunity to serve you better in the future.Initial Complaint
Date:05/09/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I ordered flowers and a bear from blooms today it was it was $121.19. I paid for them to be delivered Friday May 9th to her place of work. At 3pm I called them to check on the delivery and I was told yes mam your flowers are on the truck they will arrive in ***** minutes and you will get an email when they are delivered so at 5pm I still didnt receive an email and now I cant get ahold of them. My mom never received her flowers. I sent an email asking for a full refund today may 9th but after reading the reviews ( should have done that first) ****** are saying they never got there money back. I have an email receipt from them stating that I paid for them and all the above details. But Im upset that she told me they where going to be there in ***** minutes when probably knowing they wasnt and now they wont answer my calls. Id like a full refund because that was a lot of money for something she never got for Mothers Day.Business Response
Date: 05/15/2025
We sincerely apologize for what has occurred with your order. Due to the high volume of orders during this occasion, there may be delays with the delivery drivers due to unforeseen circumstances. Our records show you contacted us and requested a refund which was issued om 5/9/25. We understand how important this delivery was to you and we are truly sorry for any inconvenience this may have caused. Thank you for your understanding. We hope to have the opportunity to serve you better in the future.Initial Complaint
Date:05/07/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Blooms Today has signed me up for a 10 dollar a month subscription without my consent. I agreed to the initial cost of the product that was agreed upon. No subscription service was mentioned on receipt.Business Response
Date: 05/15/2025
We see that you enrolled in the Blooms Rewards program during your online floral purchase. This program provided you with an additional $25 discount on your order, as well as access to over ******* discounts on dining, shopping, travel, and various activities. You were sent an email confirmation at the time of purchase with information about your membership as well as how to access your account for use and easy cancellation, We apologize if you feel you were not fully aware of the terms of the membership, as disclosed at the time of enrollment. As you have requested, your account has now been canceled as of May 15, 2025, and as a courtesy have issued three refunds for a total of $30 and you will no longer be billed. Please feel free to reach out if you have any further questions or need assistance. Blooms Rewards Support TeamInitial Complaint
Date:05/06/2025
Type:Billing IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Greetings - I have been in touch with the company in question and they are going to refund the outstanding balance. I am happy with this solution so you may close the case. However, I want to point out that this practice of fooling people into signing up for a subscription program is a very shady business and I know personally because I have worked in beauty subscription. I see what companies do and it's frankly unethical. They count on people not noticing and being able to bill them for 3.5x. So please do review this company and note how many people have issue. Thank you.Initial Complaint
Date:04/17/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
The date of the transaction occurred 4/16/2025. I purchased some flowers, a small bear, a balloon, and candy. It was expensive it almost cost $130 dollars. But all I received was a tracking number for the items, but I couldnt track my purchase it didnt work at all. So I didnt know where my expensive purchase was or even if it was arriving today.Business Response
Date: 04/29/2025
We sincerely apologize for what has occurred with your order. Our records show you contacted us and requested a refund which was issued on 4/17/25. We understand how important this delivery was to you and we are truly sorry for any inconvenience this may have caused. Thank you for your understanding. We hope to have the opportunity to serve you better in the future.
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