Hotel Reservation
Reservation Counter, LLCThis business is NOT BBB Accredited.
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This business has 1 alert
Important information
- Customer Complaint:Complaints
received by BBB allege some customers assume they are dealing directly with the
hotel while booking through Reservation Counter, which is not the case. Reservation Counter is a travel agency. Each hotel has a different cancellation
policy which is displayed on the hotel checkout page. BBB urges consumers to
read and understand the cancellation policy prior to booking a reservation.
Complaints
This profile includes complaints for Reservation Counter, LLC's headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 660 total complaints in the last 3 years.
- 209 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:09/15/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I thought I was calling The Graduate Hotel in Ann Arbor, MI to make a reservation. At first, I thought I was speaking with someone at the hotel. Then, when I realized I wasn't I told the agent I did not want to book with a third party. I was told that if the hotel is busy they will send calls to that reservation number. I was totally SCAMMED. I had already given my credit card number to the agent, thinking I was speaking with the hotel. I called the hotel and they do not have a reservation for me. I called Reservation Desk back and spoke with ****. He said that he called the hotel and they refused my refund request. This was not true, they don't even have a reservation!Business Response
Date: 09/23/2025
To whom it may concern,
Thank you for the opportunity to review this case in depth. ReservationDesk.com is an independent hotel booking agency and we make reservations for over 200,000 hotels worldwide. We are required to adhere to strict guidelines set by the FTC and are in direct compliance in our business practices. When a customer searches for a hotel online, they will return multiple results including advertisements from third-party reservation companies. The customer would have had to click on one of our ads or call our inbound call center to be directed to our company.
We have reviewed the call recording and found that the agent answered the call by identifying as a representative of ReservationDesk.com an independent booking service for top hotels.
We have found that the customer requested to book a reservation. The agent provided a complete recap of this reservation in which all the details of the reservation were reviewed. The agent then read the cancellation policy verbatim which states:
This reservation is non-refundable. There is no refund for no-shows or early checkouts. The Reservation Desk $17.99 fee included in the total is non-refundable. We do not charge any additional change or cancellation fees.
The agent asked if the information provided was correct and if the caller had additional questions. We found that the caller confirmed that the booking information was correct and agreed to finalize the reservation.
After the reservation was complete, the customer said they did not want to book with a third party. Unfortunately, at that point, the non refundable policy was already in effect. We attempted to call the hotel and seek a courtesy waiver. However, due to the cancellation policy, the refund was denied.
Regards,
ReservationDesk.com
Initial Complaint
Date:09/02/2025
Type:Product IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Transaction date - 08/01/2025
Stay date - 8/21/25 - 8/23/25
Amount - $269.83
Comfort Inn committed to refund the full amount on 8/22/25 (which they did on their side (General Manager ***** *******, Supervisor ******, and reception *****). Reservation desk has denied two escalation claims for a refund with reason of not able to obtain a confirmation from the hotel. Even though they received multiple verbal confirmation from Supervisor ******, they apparently needed a written one. ***** from CI says they do not do written confirmation, and RD needs to call them. RD claimed they called CI and did not get a response.
I called CI and requested a Manager contact RD, General Manager ***** ******* contacted Reservation Desk and sent an email to confirm that they refunded. He has not sent us a copy of the email confirmation to RD.
Reservation desk did not confirm through email with us that they re-opened the claim, claiming they do not do that (even though they sent an email before). One of their Supervisor hung up when I asked for an email confirmation and a call back. Neither happened.
Business has not tried to resolve the problem. No written communication from them except for the initial denied claim and one that stated they are working on it (just to have it be denied after I called for a status update)
Both CI and RD have not sent us any email confirmations of any refund status, request, approval, it's a they said-they said situation. RD records calls.
My wife (*********) had a 30-minute late arrival to her layover in Colorado (around 1000 pm). The other plane was notified. However, when she ran over to the terminal, Frontier booked her seat. No other flights would make it in time for her Grandmothers funeral that morning so she was forced to take a return flight home.Business Response
Date: 09/11/2025
To whom it may concern,
Thank you for bringing the customers concerns to our attention. Please note, with the provided information, we are unable to locate a hotel reservation. If the customer is able to provide an itinerary number, email address, or phone number associated with the booking, we are more then happy to do an in depth review of this case.
ReservationDesk.com
Customer Answer
Date: 09/11/2025
Complaint: 23830832
I am rejecting this response because:The refund has been taken care of by other means. It should not have taken complaints from several sources just to get a refund. BBB can close this case but public has the right to know what type of company they are dealing with.
Business Response
Date: 09/16/2025
To whom it may concern,
We appreciate the opportunity to respond.We are glad to hear that the customer has now received their refund. Our intention is always to assist customers to the best of our ability and in accordance with our policies. We regret that the resolution process caused frustration.
Unfortunately, we were initially unable to locate the reservation based on the information provided in the original complaint. As such, we were not able to verify the transaction or take action through our normal support channels. We requested identifying information such as an itinerary number, email address, or phone number in order to locate the booking and assist further, but this was not received.
Should the customer need any additional assistance in the future, we encourage them to reach out to us directly with booking details so we may assist promptly.
Sincerely,
ReservationDesk.com
Customer Answer
Date: 09/17/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID 23830832, and find that this resolution is unsatisfactory to me. Proceeding to close ticket just to close.
Sincerely,
**** *Initial Complaint
Date:08/21/2025
Type:Product IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
8/4/25 I made a reservation for Motel 6 with the total cost of 248.31. When my daughter and I showed up there, the lobby was dirty and stunk. The rooms stunk and the hallway, the floors were sticky in our room. The bathroom facilities were disgusting and the smell was horrible. I would not let my pet stay in that room.That's how dirty it was. I have never been to such a dirty smelly, disgusting motel in my entire life. We picked our bags up and left the room. I took the room key to the front desk and said that we're leaving.This place is so dirty. I wouldn't be surprised if there were bed bugs in this facility, but I wouldn't have firsthand knowledge of that. I don't feel as though we should have had to pay for those rooms and I feel that we should be refunded because of the filth. MOTEL 6, *** ********* **** ******** ** ****** ************Business Response
Date: 08/27/2025
To whom it may concern,
We regret to hear about the customers experience at Motel 6 Portland. Reservation Counter does not own or operate this property; however, we did submit a refund request on the customers behalf. Motel 6 has declined the refund, and unfortunately, we are unable to override that decision. While we cannot issue a refund directly, we encourage the customer to continue pursuing the matter with Motel 6 Guest Relations.
Regards,
ReservationCounter.com
Customer Answer
Date: 08/28/2025
Complaint: 23777593
I am rejecting this response because:I left this motel and returned the key within 10 minutes of walking in the room. They could have rented it out again so essentially been paid twice for the same room. As I previously said, the motel smelled and was dirty when we walked in. The room smelled horrible, floors were sticky and bathroom was disgusting. I would not have been at all surprised if there were bed bugs. I honestly think the health department should make an inspection there. It is not healthy.
Sincerely,
***** ******Initial Complaint
Date:08/19/2025
Type:Billing IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Reservations counter is completely unaffiliated with my hotel and misrepresents itself to guests as they are booking directly with my hotel. They do not have the authority to take reservations, card information, or payments as we are a "hotel collect" company even with Expedia and Booking.com affiliates. Reservations counter should cease and desist immediately regarding listing or attempting to falsely represent my company.Business Response
Date: 08/26/2025
To whom it may concern,
We take all complaints seriously and appreciate the opportunity to clarify this matter.
ReservationsCounter.com is an online travel agency and a registered third-party booking platform that works with various hotel inventory providers, including online travel agencies (OTAs), affiliate networks, and wholesalers. We do not claim to be the hotel directly, but instead operate transparently as an independent travel website offering hotel bookings to consumers.
That said, we acknowledge the concern that a guest may have believed they were booking directly with the property. To help prevent this, we clearly state on our website and in call center communications that we are an independent travel service—not the hotel itself. We also include this disclaimer in booking confirmation emails and receipts to further ensure transparency. If there is a specific reservation in question, we kindly ask the hotel to provide the customers details and we are more then happy to investigate that specific case in depth for any errors or misunderstandings.
If the hotel is listed on an affiliate or distribution channel (such as Expedia Affiliate Network or Booking.com’s affiliate program), the hotel's inventory is being made available to us through those networks.
if the hotel prefers not to be listed on our platform under any circumstances, we are more than willing to respect that request. We kindly ask that the hotel reach out to their specific OTA’s and make that request. Once we receive word from our partners to remove the property we will take prompt steps to remove said property from any future listings.
Regards,
**********************
Initial Complaint
Date:08/18/2025
Type:Billing IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I called Reservation Counter about booking at Park-Sleep-Fly in *********. They quoted a good price, and I booked it. Despite that they were clearly informed of my NEED to park 12 days, they LEFT the parking fee OFF my quote--which I ONLY discovered after I had made the reservation!When I cancelled they charged me $17.99 "service" fee.The agent was CLEARLY deceptive in NOT including parking charges!!Business Response
Date: 08/26/2025
To whom it may concern,
Thank you for bringing the customers concerns to our attention. We have reviewed the call recording to make sure no errors occurred and no coaching was necessary for the agent that handled this interaction.
We found that approximately 56 seconds into the call, our agent informed the customer parking was free while the customer was at the hotel, but $10 USD everyday after for extended parking. The customer agreed and they continued with the reservation process.
It is important to note, that this reservation has been cancelled free of charge. As a one time courtesy, and due to the frustrations/misunderstanding endured, we are happy to waive our non refundable service fee.
If the customer has any additional concerns, we are happy to look into them.
Regards,
**************************
Initial Complaint
Date:08/11/2025
Type:Service or Repair IssuesStatus:UnresolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I called to schedule a reservation on 7/16/2025, the representative informed me after asking her three different about the amenities with the package relevant to the trip I was planning. During this time the representative went over a scripted list of all the inclusive items coming with the package. After driving several hours to the destination to find out it was all an illusion. Nothing came with the hotel stay and the hotel treated us horribly. We ended up staying at the hotel 12 hours appose to three days due to the deception from Reservation desk or now its changed to Reservation Counter. We were basically scammed. All we want is the money back we were due to having to leave the hotel and not get anything we allegedly paid for. They company keep saying they are going to call us back and we have not heard anything from the,Business Response
Date: 08/19/2025
To whom it may concern,
Thank you for bringing this complaint to our attention. We have conducted a thorough investigation and came to a resolution that we hope is acceptable to the customer.
When the customer called our support team on July 16th, 2025, they expressed frustration that breakfast is not free at the hotel and that waterpark wristbands were not included in the total. We called the hotel and confirmed that breakfast is in fact free.
We informed the customer if they could provide us a receipt, we would be happy to reimburse them for the total cost of the wristbands. We were informed that the customer was not going to utilize the waterpark.
Due to the above circumstances, we offered the guest a partial refund but are unable to offer a full refund. We have sent the customer an email with an offer and are awaiting to hear back.
ReservationDesk.com
Customer Answer
Date: 08/19/2025
Complaint: 23733799
I am rejecting this response because:
The company has made several false statements, I never said the hotel did not have free breakfast. My concern was the stay at the hotel and the treatment we received. We only stayed there 12 hours and was booked for three days. We were basically robbed and misled and the story keeps changing each time this company have a conversation with me. They offered me a refund of 46.00 and I paid 466.00 to stay at that hotel and not to include the poor hospitality and travel getting there after being misled by this company’s employees that is on a recorded line. I have never dealt with this type of unprofessional behavior in my life. My next steps to get an attorney.
Sincerely,
******* ******Business Response
Date: 08/26/2025
To whom it may concern,
Thank you for the continued feedback.
We want to clarify that our team conducted a thorough investigation, including a review of the call that took place on July 16, 2025. We acknowledge there may have been a misunderstanding or miscommunication regarding the package inclusions, and we sincerely apologize for any confusion this may have caused.
We want to clarify we are not responsible for the hotels management as a third party booking company. While we were able to confirm directly with the hotel that certain amenities, such as breakfast, were included at no additional cost, we understand the concerns were broader and involved the overall quality of service and experience during the customers stay.
As a gesture of goodwill, and in light of the dissatisfaction expressed, we have reviewed this matter again with our management team. While we are unable to offer a full refund due to the fact that the booking was utilized and the hotel was available for the full reservation dates, we are willing to offer a refund equivalent to one night of the customer's stay. This goes beyond the initial goodwill offer previously extended.
We believe this is a fair and reasonable resolution given the circumstances, and we hope it demonstrates our commitment to making this right to the best of our ability.
If the customer would like to accept this revised offer, they need to respond to the email or contact our customer care team directly so we can process the refund promptly.
Regards,
ReservationDesk.com
Customer Answer
Date: 08/28/2025
Complaint: 23733799
I am rejecting this response because: I will be willing to accept the one night stay you are offering but i first need to see what that amount is. Because this is very unfair. You fail to understand we lost a great deal of money trusting the word if your company that let us down. You keep mentioning free breakfast every holiday in offer free breakfast. I want what was promised to me by your representative who handled the call. I will never frequent this company again. This is really sad. We just gave away free money.
Sincerely,
******* ******Initial Complaint
Date:07/28/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I was told upon booking that for $30 I would guarantee my ability to cancel my booking with a full refund. I call 24 hours prior to arrival of the hotel and am informed by "******" that not only can i not cancel my booking, and not only can i not get a refund, but that this company does not offer full refund fees options. Three lies in one sentence.Business Response
Date: 08/04/2025
To whom it may concern,
Thank you for bringing the customers issue to our attention. We have conducted a thorough review of the call recording.
We found that the agent on this call was originally booking the customer for a non-refundable rate. The agent informed the caller that he could add a cancellation policy for an extra $30.00. The customer agreed. At this time the cancellation policy was not discussed further.
Before booking the reservation the agent did a recap, informing the customer of all the reservation details. The agent did read the cancellation policy verbatim which states:
Cancellations made before July 28, 2025 at 12:00 AM (hotel time) qualify for a full refund. There are no refunds for no-shows, early checkouts, or cancellations made after July 28, 2025 at 12:00 AM (hotel time). The Reservation Desk $17.99 fee included in the total is non-refundable. We do not charge any additional change or cancellation fees.
Please note our company does process refunds. If the refund is approved by hotel and our supplier, the funds are put directly back onto the original form of payment. If there was a mistake on our end, we reimburse the customer, out of pocket, through check or e-payment.
Since there was no agent error we are unable to offer any refund aside from our 17.99 service fee.
Regards,
*******************
Customer Answer
Date: 08/05/2025
Complaint: 23664500
I am rejecting this response because: "We found that the agent on this call was originally booking the customer for a non-refundable rate. The agent informed the caller that he could add a cancellation policy for an extra $30.00. The customer agreed. At this time the cancellation policy was not discussed further." Since i did in fact pay for this cancellation policy" i do expect a full refund and the final man i spoke with "******" lied outright about what i was told and promised. Since this was confirmed i will reach out to my credit card company and legal department to pursue further action. A full refund is expected.
Sincerely,
***** ******Initial Complaint
Date:07/26/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
This company tries to present itself as the reservation point for the hotel. A $17 service fee was not disclosed till the end. Their policy of no cancellations and no reservations was not disclosed in the reservation confirmation submitted to me online. The agent I talked to about changing the reservation 5 days before the reservation said he would check availability and get back within the hour. He never called back. In my follow-up call to another agent and his manager I was told the policy was no cancellations and no reservation changes, not disclosed in the reservation confirmation.Business Response
Date: 08/04/2025
To whom it may concern,
Thank you for the opportunity to review this case. Upon review of this reservation, we have found that this reservation was booked online. During the online booking process, the customer must click on one of our ads to be directed to our website. We are an independent booking agency and book hotel reservations for over 200,000 hotels worldwide. The customer selected their location, room type, and dates of stay prior to booking the reservation. These details are provided to the customer prior to them entering their credit card information and confirming the reservation. The customer is also provided with 3 separate opportunities during the booking process to review all the terms and conditions of the reservation including the cancellation policy. The cancellation policy on the reservation chosen by the customer states:
Add cancellation policy
These terms and conditions must be acknowledged and agreed to before the booking can be finalized.
When the customer called in and spoke to a supervisor, the call was disconnected by the customer while the courtesy penalty waiver option was being explained.
Regards
ReservationDesk.com
Initial Complaint
Date:07/25/2025
Type:Product IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On June 26, I booked a hotel reservation through reservation desk.com for September of this year. I wasn’t sure if I wanted to go ahead with the reservation but the man on the phone said as a courtesy he would allow a no charge cancellation of the reservation should I change my mind. I even confirmed this with him and he said at least 3 times that he would book it as a full no charge cancellation. So I agreed to book it.
When I got the email confirmation it stated no cancellations were allowed. I called back and explained this and they said that someone would listen to the conversation and get back to me by July 7. I never heard back and so I called again on July 8. I was told they would send it to someone higher up and get back to me in 24-72 hours. This did not happen either. I called back a third time and was told the exact same thing…that they would call me back in 24-72 hours. Finally I got an email response saying they will mail me a cheque but they already billed my credit card on June 26. I emailed them back and asked for a return on my credit card and that I wasn’t going to wait for a cheque to be mailed. They’ve had my money since June 26 and soon I’ll be paying interest on my credit card for it. I’m waiting for my money back so I can book another hotel for September but now I’m left waiting. After emailing them back, I once again have not heard anything back. Very poor service, I’m sorry to say and I’m not usually a person to complain at all.
Thanks in advance if you can help out at all.Business Response
Date: 08/04/2025
To whom it may concern,
Thank you for bringing this issue to our attention. We made a phone call to the guest and came to a an acceptable resolution.
Regards,
ReservationDesk.com
Customer Answer
Date: 08/04/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID 23647495, and find that this resolution is satisfactory to me.
Sincerely,
**** *******Initial Complaint
Date:07/21/2025
Type:Product IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
In April 2025, I reserved a hotel room in Cambridge Ontario through Reservation Desk and the total amount of the invoice was CDN $301.94. I wrongfully assumed that I would be charged in Canadian dollars since the hotel room is in Ontario Canada and I failed to notice that they billed me in US dollars. I called the company several times and each time a customer service officer said they would refund me the difference being approximately $101 Canadian. The last time that I spoke to them was on May 8 at 2:56 PM and the fellow’s name was ****** who indicated to me that the matter was escalated and I should receive a refund in the next week. No response thereafter was received, and I accepted the loss due to my own lack of attention to the confirmation email.No further communications were held. I am submitting this report for information purposes only so that others may be forewarned and not do what I did..Business Response
Date: 08/19/2025
To whom it may concern,
Thank you for bringing this error to our attention. As an international booking agency, our agents have the ability to charge in different currencies. It appears in this case, unfortunately, the wrong currency was selected.
We want to do everything we can to make the customer whole. We have sent the customer an email requesting a mailing address so we can send them a check for the currency exchange rate.
Regards,
ReservationDesk.com
Customer Answer
Date: 08/21/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID 23632693, and find that this resolution is satisfactory to me.The business has offered to mail me a cheque and wants my home address however, if they truly wish to rectify their error, I ask that they refund me the CDN $116 US exchange (ie, US$301 was charged to my Visa but this ought to have been CDN $301.00) charged to my credit card. by returning the $116 directly to my credit card.
Sincerely,
***** ********
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