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Business Profile

Wholesale Auto Parts

PermaPlate Company, LLC

Complaints

This profile includes complaints for PermaPlate Company, LLC's headquarters and its corporate-owned locations. To view all corporate locations, see

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    Customer Complaints Summary

    • 82 total complaints in the last 3 years.
    • 25 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    Complaint status

    Complaint type

    • Initial Complaint

      Date:02/04/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am writing to formally request a refund for the PermaPlate Protection and IAS Phantom Footprint that were added to my recent vehicle purchase without my knowledge or consent. On January 25, 2025, I purchased a vehicle from Cadillac of South Charlotte. At no point did the salesperson discuss these products with us, and we were never given the opportunity to accept or decline them. The only products mentioned were tire protection and an extended powertrain warranty, both of which we explicitly declined while the salesperson was holding the tablet. However, we later discovered that PermaPlate Protection and IAS Phantom Footprint were checked off by the associate and added to our loan without disclosure or authorization. This was done without our consent, and we were completely unaware of these charges until reviewing our financing documents. This is an unfair and deceptive practice, and I am requesting an immediate refund of these charges, issued directly to my financial institution, not to the dealership. Please confirm receipt of this request and provide a timeline for when the refund will be processed. I expect a prompt resolution to this issue.

      Business Response

      Date: 02/07/2025

      This is in response to the complaint submitted to the Better Business Bureau by Robert Fisher, received by PermaPlate on February 4, 2025.
      ****** ****** purchased the PermaPlate Appearance Protection Package on January 25, 2025, which includes Paintguard™, Leatherguard™, and Fiberguard™. These products are applied to specific surfaces of the vehicle to provide protection against certain common environmental hazards.
      We have communicated ******** concerns to the dealership and escalated the matter to their management team for further review.
      PermaPlate remains committed to providing a positive experience for all customers, and we regret any confusion or inconvenience ****** may have experienced.
    • Initial Complaint

      Date:02/03/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased an appearance warrant for my car. 5/27/22. The protection warrant is enclosed. The car has been garaged since 6/17/2023. I took the car out of the garage to drive it on a trip I was taking. I got the car cleaned and notice that the hood and roof of the car was scratched and the paint was dull. I contact the warrant Siskin (AKA: Perm) to file a claim. I sent picture and was told the claim was approved. They sent a tech and he said the clear coat had to be redone because it is fading. The warrant company is now telling me that the claim is denied because I should have noticed the issue before. But I explained to them the car has been garaged for over a year and I am only required to notified them within 30 days of me noticing the damage which I did. The are trying to settle with me for $300.00 which I have been told that it would be at least 1800 to have the paint corrected. I paid for a product now they do not want to pay for the repairs of my car. I would like for my car to be fixed as promised when I purchased the car or I want the full price of protection plan cost returned. Please help me!

      Business Response

      Date: 02/12/2025

      This is in response to the complaint reported to the Better Business Bureau by ******* Black, received by PermaPlate on February 4, 2025. ******* Black purchased the PermaPlate Appearance Protection Package on May 27, 2022, which includes Paintguard™, Leatherguard™, and Fiberguard™. These products are applied to specific surfaces of the vehicle to provide protection against certain common environmental hazards.
      We have reached out to ******* to discuss her claim further, during this discussion, we reached a resolution that ******* found satisfactory.
      We regret any misunderstanding experienced by ******* and are committed to providing a positive customer experience.
    • Initial Complaint

      Date:01/27/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased a 2024 Ford Mustang Ecoboost at AutoNation Ford Gulf Freeway and was deceived for their appearance protection package. I was told that the "appearance package" was refundable and it covers unlimited number of paint damage protection, which is not true from the 3rd party company, "Permaplate", that actually performs the service. A lot of misinformation, and they would not refund me for the package due to it being a product applied to my car, which is insane. It's just a warranty and not a "product". Literally all it takes is to erase my information in their system and refund me. I'm writing this complaint here to hopefully request a cancellation form.

      Business Response

      Date: 02/04/2025

      This is in response to the complaint submitted to the Better Business Bureau by ******** Tang, received by PermaPlate on January 28, 2025.
      ******** Tang purchased the PermaPlate Appearance Protection Package on January 6, 2024, which includes Paintguard™, Leatherguard™, and Fiberguard™. These products are applied to specific surfaces of the vehicle to provide protection against certain common environmental hazards.
      We have communicated ********’s concerns to the dealership and escalated the matter to their management team for further review.
      PermaPlate remains committed to providing a positive experience for all customers, and we regret any confusion or inconvenience ******** may have experienced.
    • Initial Complaint

      Date:01/14/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Cancelled policy. It has been 6 weeks and have not received a refund. The dealership states they have not received the proper documentation from them.

      Business Response

      Date: 01/20/2025

      This is in response to the complaint filed with the Better Business Bureau by ******* ********, received by PermaPlate on January 14, 2025.
      According to our records, ******* ******** purchased PermaPlate Paintless Dent Repair (PDR) protection through the selling dealership on October 9, 2024. On December 12, 2024, we were notified by the selling dealership that Ms. ******** wished to cancel her PDR coverage. PermaPlate promptly processed the cancellation request, and confirmation of the cancellation was sent to the selling dealership on December 31, 2024.
      Please note that the selling dealership is responsible for issuing refunds for canceled coverages. We have contacted the dealership on *******'s behalf and have been informed that they are in the process of issuing the refund.
      We are committed to ensuring a positive customer experience. We regret any inconvenience or misunderstanding ******* ******** may have experienced and appreciate the opportunity to address this matter.
    • Initial Complaint

      Date:12/13/2024

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I bought a Perma Plate coating sold and recommended through the dealership for our 1st motorhome Sep. 2020. I contacted Perma Plate July ******, ******** responsed that I'd get a visual restoration inspection on July 30 in which **** did the inspection. I didn't hear from them for over a month, finally after I tried contacting ***************************** scheduled a restoration for October 29, all they did was wash the motorhome and put some thick goopy stuff on it which made it worse. I contacted Perma Plate and said this isn't a quality job and they didn't fix the problems. I still have oxidation, marking running down the sides, water spotting, etc. They said they paid $695 for the inspection (fading/peeling decals, water spots) in July. Then they said they paid for the "reconditioning" $1750 for the ************ stuff. Perma Plates resolution is to pay me to end our contract agreement to fix the problem. I've been inundated with phone calls, some being nice but others being very rude to me over the phone. I've also received many Settlement and Release ********** through my email. How can I even considering ever recommending this company to anyone when they don't back the claim that they'll fix all problems with a signed contract. If and when I ever need a coating for a vehicle again, I won't use Perma Plate. How can I, they don't back their own product.

      Business Response

      Date: 12/19/2024

      This is in response to the complaint reported to the Better Business Bureau by ***** ****** on December 13, 2024.

      On September 5, 2020, Mr. ****** purchased the PermaPlate Recreational Vehicle Appearance Protection Package, which includes Paintguard, Leatherguard, Fiberguard, and vinyl awning protection, designed to protect specific surfaces of the recreational vehicle against certain common environmental hazards. Furthermore, ********** also provides coverage for manufacturer striping, decals or graphic designs against fading for three years from the date of manufacture.

      In July of 2024, Mr. ****** filed a claim with PermaPlate in July 2024, Mr. ****** filed a claim with PermaPlate. Following an inspection and subsequent reconditioning effort, Mr. ****** expressed dissatisfaction with the results. Specifically, he requested that the vehicles decals be replaced to restore the recreational vehicle to its bright, shiny original look.
      Unfortunately, this request falls outside the terms and conditions of the warranty. Despite this, and in an effort to reach an amicable resolution, PermaPlate offered to settle with Mr. ******* so that he could address his concerns to his satisfaction.

      Customer satisfaction is of utmost importance to us, and we regret any misunderstanding or dissatisfaction Mr. ****** may have experienced. We remain committed to providing high quality service and support to our customers.
    • Initial Complaint

      Date:10/23/2024

      Type:Service or Repair Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      In January 2018, we purchased a car from blue k*** auto. It was a ******* Tucson. They sold us on permaplate. It is a package that protects against damage interior and exterior. We bought into the package. They gave us a cleaning kit and window sticker.I have had the car for 6 years, and now have 2 kids. There is some wear and tear stains, and needs detailed. Since we paid for permaplate I thought I would file a claim. I followed up as I did not hear anything from the company. They said they cannot cover the damage to the interior (stains and wear and tear) because it was not filed within 30 days of damage! Asking their customers to count the days between stains, when they paid for a cleaning package is unreasonable. Especially since I am within the coverage time period. The coverage expires 1/4/25. They also wont cover rust that is starting to appear, so I am questioning why else did we purchase this, when the cleaning they are offering to cover will come out at a car wash! Thanks, but no thanks permaplate!

      Business Response

      Date: 10/31/2024

      This is in response to the complaint reported to the Better Business Bureau by ******** *******, received by PermaPlate on October 24, 2024. The PermaPlate Appearance Protection Package was purchased by ****** and ******** ******* on January ******, and includes Paintguard, Leatherguard, and Fiberguard, which are applied to specific surfaces of the vehicle to provide protection against certain listed common environmental hazards. On October 20, 2024, the ******** filed claims for paint chipping and permanent staining on all seats. After a thorough review, both claims were denied as they fell outside the warranty coverage and notification requirements. We reached out to ******** ******* on October 29, 2024, to clarify the scope of her PermaPlate warranty, its coverage limits, and the recommended claims process. During this discussion, we reached a resolution that ******** found satisfactory. We regret any misunderstanding experienced by ******** and ****** ******* and are committed to providing a positive customer experience.

      Customer Answer

      Date: 10/31/2024

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ******** *******
    • Initial Complaint

      Date:10/08/2024

      Type:Service or Repair Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On September 11th of 2024 I purchased a 2022 Dodge Challenger from EchoPark San Antonio dealership. I had submitted the purchase information online and filled out what i wanted to add. I went through the process and was given options to select or not select PermaPlate add-ons. I did not choose the Appearance protection nor did i want it. At dealer we went through paperwork and the dealership representative added the Appearance Protection package telling me that I had to take it if not i could not purchase the car. The company will regurgitate each time that "Paintguard™, Leatherguard™, and Fiberguard™, which are applied to specific surfaces of the vehicle to provide protection against certain listed common environmental hazards." They added $699.00 to cost of the car. It is within 30 days of purchase and i noticed the small print on the contract reading "The purchase of the Appearance Protection Product is not requirement for purchase, lease or financing of a covered Vehicle." I have been back in forth with PermaPlate and the dealership both pointing the finger back at the other. The dealership informed me that they do not keep logs nor provide proof they applied services. I went to the dealership and had them sign the cancellation forms. PermaPlate will argue that they cant cancel it yet on their cancellation form it lists Vehicle Service Contract (Appearance and/or Windshield Protection) as an option for cancellation. This exact situation has been a complaint of a multitude of customers who were deceived and lied to and forced to pay for a service that was never received. No proof can be provided by either PermaPlate nor the dealership and both refuse to refund. Attached is the cancellation form. I would like for PermaPlate to work with dealership and provide me a refund. A multitude of people have reported both PermaPlate and EchoPark for this exact situation. This requires an investigation to their shady practices. Please do the right thing and refund me.

      Business Response

      Date: 10/15/2024

      This is in response to the complaint reported to the Better Business Bureau by ********* *****, received by PermaPlate on October 9, 2024. ********* ***** purchased the PermaPlate Appearance Protection Package on September 11, 2024, which includes Paintguard™, Leatherguard™, and Fiberguard™, providing protection for various vehicle surfaces against specific environmental hazards. Additionally, ********* was sold Paintless Dent Repair (PDR) protection through PermaPlate. 
      We are unable to speak on behalf of the selling dealership and regret any confusion regarding *********’s purchase. According to our records, ********* requested the cancellation of the Paintless Dent Repair protection, which was processed on October 8, 2024. Furthermore, the Appearance Protection Package was canceled on October 14, 2024, following the dealership's request. 
      PermaPlate is dedicated to ensuring a positive customer experience and regrets any misunderstanding on behalf of ********* *****.  

      Customer Answer

      Date: 10/16/2024


      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. The dealership apologized for how they attached the Appearance Protection. I will add that PermaPlate is aware that the dealerships are attaching these packages in a dishonest way and is choosing to the turn a blind eye to it. I truly hope this doesn't happen to any other customers. 

      Sincerely,

      ********* *****
    • Initial Complaint

      Date:10/07/2024

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased my vehicle back in 2019 and the dealership added this back in scam for Perma plate. In 2020, 2021, 2022 and 2023 I attempted to contact the company through their website parmaplate.com and through their one 800 customer service number. The website could not be accessed and the phone number was disconnected. I contacted the dealership to inquire why I couldn’t reach a a company that I paid $1500 to and was unable to receive services. The dealership wash their hands of the issue as it wasn’t their problem. I was informed that Perma plate was no longer doing business in California, which is where I reside. Today I attempted again to access the website and it worked. I spoke with a customer service agent Beatrice A and informed her that there were issues both interior and exterior on the vehicle and that I had attempted to submit claims years prior to no avail. She asked for the VIN number which I supplied and then she tells me that she was able to locate the contract warranty for advanced protection. I asked for a copy as I was not provided one, but she informed that it had expired in May of this year. I expressed to her the issues I faced with contacting their company, and though she apologized for the inconvenience, she could not help me with a claim because the warranty had expired. I do not think that it is right for a company to pocket $1500 in this economy without ever having to provide the services I paid for. If you don’t intend to honor the services, then give a refund should be given.

      Business Response

      Date: 10/15/2024

      This letter is in response to the complaint submitted by ***** ******** to the Better Business Bureau, received by PermaPlate on October 8, 2024. ***** purchased the PermaPlate Appearance Protection Package on May 3, 2019, which includes Paintguard™, Leatherguard™, and Fiberguard™. These products are applied to specific surfaces of the vehicle to provide protection against certain common environmental hazards, as listed in the product description.
      According to our records ***** purchased a five-year Appearance Protection Package, which expired on May 3, 2024. As outlined in the terms of sale, this product is non-cancellable and non-refundable due to its nature as a protective application that is applied to the interior and exterior surfaces of the vehicle.
      We would also like to confirm that the PermaPlate website (Permaplate.com) and our customer service phone number have remained active and unchanged since *****’s purchase in 2019. PermaPlate products continue to be sold and applied to vehicles throughout California and North America.
      It is important to note that the selling dealership is responsible for providing customers with their warranty information at the time of purchase. The PermaPlate warranty, as well as contact details for our customer service team, are included in the warranty contract signed by the customer.
      PermaPlate remains committed to providing a positive experience for all customers, and we regret any confusion or inconvenience ***** may have experienced. We are always available to assist with any additional questions or concerns.

      Customer Answer

      Date: 10/19/2024

       
      Complaint: ********

      I am rejecting this response because it does resolve my issue nor offers any alternative to having my vehicle serviced to address the issues.

      Sincerely,

      ***** ********
    • Initial Complaint

      Date:09/03/2024

      Type:Sales and Advertising Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased a PermaPlate warranty when I bought a new vehicle from Lithia Toyota in Billings. The warranty covers any natural damage to my car, such as bug stains. Since purchasing the vehicle, I have been on a road trip and have created a collection of bugs on my car. Since I had bought this warranty I decided using it was a good idea. My claim was approved; however, they do not have an individual within 300 miles to fulfill the claim. They asked me to find a person who can. I called around Billings and was unable to find a person who will just take care of bugs. I informed PermaPlate of this issue and was informed that they would call around and find a person for me. My claim was made on August 12th, and on September 3rd, I gave a check-up call and was told they had not had time to check on my situation. I asked if there was a refund for the warranty if they were unable to fulfill their part, and was ignored.

      Business Response

      Date: 09/11/2024

      This letter is in response to the complaint reported to the Better Business Bureau by Ethan Crawford, received by PermaPlate on September 4, 2024. The PermaPlate Appearance Protection Package was purchased by Ethan Crawford on January 23, 2024, and includes Paintguard™, Leatherguard™, and Fiberguard™, which are applied to specific surfaces of the vehicle to provide protection against certain listed common environmental hazards.
      Per Ethan’s complaint, we were initially unable to locate a technician in Ethan’s area and had asked him to suggest a local shop that we could refer the work order to.
      We have since found a technician in Ethan’s area and have arranged for his vehicle to be taken in for an inspection and estimate.
      We regret the delay in processing Ethan’s claim and are actively working to expand our network of technicians in the Billings, Montana area to prevent future delays.
      PermaPlate is committed to providing a positive customer experience and regrets any inconvenience this has caused Ethan.

      Customer Answer

      Date: 09/12/2024

       
      Complaint: 22232543

      I am rejecting this response because: I have taken my vehicle to FCS Detail and they tested a spot on my vehicle to see if they could adequately remove the bugs from my vehicle. They have found that the bugs have stained into the paint. According to their technician it will require a more extensive repair then what the business provided can endure. 

      Sincerely,

      Ethan Crawford

      Business Response

      Date: 09/18/2024

      This is in response to the complaint reported to the Better Business Bureau by Ethan Crawford, received by PermaPlate on September 12, 2024.
      As outlined in our previous response, Ethan’s claim was initially assigned to an auto detail shop to address the bug staining on his vehicle. On September 12, 2024, we were informed by the technician that they were unable to resolve the issue due to the extent of the damage. Consequently, we have now referred Ethan’s claim to a local collision and body shop that is capable of completing the necessary repairs. We are currently awaiting an inspection and estimate from the body shop in order to proceed.
      PermaPlate is committed to ensuring a positive customer experience and is actively working toward a resolution for Ethan’s claim.
    • Initial Complaint

      Date:09/03/2024

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Purchased 2012 **** Fusion from the dealership on August 28th, 2024. The car hadn't been seen by any of the sales team there because it had just been delivered when we went to the lot, when it came time to sign papers and agree on a price, this Perma Plate Paint protection and leather guard were now listed on paper with the cost of $879.00 and no option to take this off. There is no Perma Plate sticker on the car nor any indication of application. I do not wish to have this fee nor do I want to have or pay for the warranty that comes with it. This is a forced back-end scam at the end of a car deal to not provide a choice as well as no verification of the product even being applied. Even if it was applied, who chose to apply it before asking the future owner of the car??

      Business Response

      Date: 09/10/2024

      This letter is in response to the complaint reported to the Better Business Bureau by ***************************, received by PermaPlate on September 3, 2024. The PermaPlate Appearance Protection Package was purchased by ********************* on August 28, 2024, and includes Paintguard, Leatherguard, and Fiberguard, which are applied to specific surfaces of the vehicle to provide protection against certain listed common environmental hazards. 
      ********************************* complaint, the selling dealership included the PermaPlate Appearance Protection Warranty in the selling price of the vehicle with no option to opt out of purchasing the warranty. ******* also expressed concern of whether the PermaPlate product was in fact applied to the vehicle, as a PermaPlate sticker was not applied.  
      We cannot speak for the selling dealership regarding their pricing and warranties sold at time of purchase. In the interest of customer satisfaction, however, we have communicated with the selling dealership to discuss ******** concerns.  The selling dealership advised that the end price was agreed upon by the purchaser, *********************. The dealership also advised that it is not common practice for them to apply a PermaPlate sticker after the product has been applied.  
      We have communicated our findings to **** and *************************** and believe that we have addressed their concerns to the best of our ability.  It has been confirmed that there are no additional concerns regarding PermaPlate. 
      We are committed to providing a positive customer experience and regret any confusion that may have occurred at the time of purchase.  

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