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Important information

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising.  These claims come to our attention from our internal review of advertising, consumer complaints, and competitor challenges.  BBB asks advertisers to prove their claims, change ads to make offers clearer to consumers, and remove misleading or deceptive statements.

  On July 10, 2023 BBB contacted Lipo-Express regarding advertised claims on their website https://lipoexpressodessa.com/.  Advertised claims:

  Claimed Results.  BBB Code of Advertising states, claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data. 

  "Up to" price saving claims.  BBB Code of Advertising states, where a savings claim (for example "save up to 40%) covers a group of items with a range of savings, the number of items available at the maximum savings must comprise a significant percentage, a minimum 10% of all the items in the offering, unless local, state, or provincial law requires otherwise. Furthermore, to avoid confusion or any possible deception, an advertiser should consider including a disclosure of both the minimum and maximum savings available under the offer.  In such an instance, the advertiser must avoid any undue or misleading display of the maximum. 

  Asterisks. BBB Code of Advertising states, an asterisk may be used to impart additional information about a word or term which is not in itself inherently deceptive.  The asterisk or other reference symbol must not be used as a means of contradicting or substantially changing the meaning of any advertised statement. Information referenced by asterisks must be clearly and conspicuously disclosed. 

  BBB requested Lipo-Express to provide substantiation for their claims.  As of August 31, 2023 Lipo-Express failed to respond to BBB's request to substantiate or discontinue the advertised claims.